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London

VisitBritain/Hazel Parreno

Picadilly Circus underground station

Why we love London

From the unique vintage markets of Portobello Road or Camden to the huge high street shops of Oxford Street, Regent Street and Westfield, London is a shopper’s paradise. Check out trendy Shoreditch, buzzy Brick Lane and colourful Chinatown. Food lovers will be spoilt for choice with every kind of cuisine, thanks to an international crowd that spills into every delicious corner. 

Hike up its iconic landmarks and sip a cocktail in its tallest building, The Shard, or take in the view from one of its many rooftop bars. Immerse yourself in a leading cultural scene with no fewer than four international orchestras, a plethora of West End theatres and live gigs from Wembley to the O2 (Millennium Dome). And discover world-leading museums and galleries, from the Natural History Museum to London’s two Tates. 

It’s becoming even easier to explore London sustainably too, from excellent public transport to eco-friendly eateries. For some downtime, soak up some rays in one of the city’s Royal Parks or the green lungs of Hampstead Heath or Greenwich – London is the world’s first National Park City, after all. 

Britain’s biggest city has everything – and then some more!

icons

Enjoy a bird’s-eye view of the city from the top of the London Eye, The Shard or Sky Garden, or venture Up at the O2.

Experience royal life at Buckingham Palace, relive 1,000 years of history at the Tower of London or watch a performance in one of the city’s eight Royal Parks.

Marvel at the Houses of Parliament and hear Big Ben chime, climb the 528 steps inside the dome of St Paul’s Cathedral or catch a theatre show in the West End.

Discover world-leading museums and galleries, from the Natural History Museum and National Portrait Gallery, to Tate Modern and British Museum.

Find unique vintage markets on Portobello Road, Camden or Spitalfields, or browse the high-street shops of Oxford, Regent and Carnaby Streets, as well as department stores Harrods, Harvey Nichols and Selfridges.

Check out trendy Shoreditch and Brick Lane, or Borough and Camden Market, for everything from Michelin star restaurants to street food.

Fun fact

Getty Images/Tetra images RF

Close up view of the ornate clock face and tower of Big Ben on a bright sunny day.

Fun fact

The name given to London’s iconic clock, Big Ben, is technically incorrect. Big Ben is the name given to the huge bell inside the tower. The building itself is called Elizabeth Tower.

Did you know?

VisitBritain/Rama Knight

A group of people walking the Prime Meridian line at Greenwich Observatory, London

Did you know?

  • London is home to four UNESCO World Heritage sites: 1) The Palace of Westminster, Westminster Abbey and Saint Margaret’s Church, 2) the Tower of London, 3) Maritime Greenwich and 4) Royal Botanic Gardens, Kew.

  • The ‘City of London’ is England’s smallest city by size at just 1.12 square miles (2.9 square km) and is commonly referred to as the Square Mile.

  • London is the only city in the world to have hosted the Olympic Games three times, in 1908, 1948, and 2012.

  • London’s Underground is the oldest metro system in the world, with electric trains operating since 1890.

  • Europe’s largest urban shopping centre can be found in Westfield Stratford City in East London, covering 1.9 million square feet (177,000 square metres) and housing more than 300 retail spaces and restaurants.

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Things to do in London

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Take a spin on this world-famous London landmark: riding high in a glass pod, you’ll enjoy magnificent views of the capital.

Book your London Eye tickets

VisitBritain/Secret Adventures

Two people kayaking on the Thames towards the London Eye
The London Eye

ABBA return to the stage as Abbatars for a unique performance.

Book your ABBA Voyage tickets

VisitBritain/Abba Voyage

Aerial promotional image for ABBA Voyage of large venue at night with ABBA sign lit up and people at entrance
ABBA Voyage

Get hands-on with history at this former palace and prison. It’s full of tales and treasures, including the Crown Jewels.

Book your Tower of London tickets

Visit Britain/George Johnson

Beefeater walking by the, Tower of London on a sunny day
Tower of London

Feel the adrenaline rush as you take flight and freefall through the air at this indoor skydiving experience.

Reach new heights at iFLY

iFLY London

A person riding the iFLY Indoor Skydiving experience with a crowd of people watching behind
iFLY at The O2

London’s eight Royal Parks offer an oasis of calm in the city – as well as amazing venues for live music, festivals and theatre.

Explore London’s Royal Parks

VisitBritain/Tareq Mooradun

Two people walking down a park path covered with pink petals
London’s Royal Parks

On selected dates, Buckingham Palace opens its doors to visitors for your chance to explore the Royal Family’s iconic London home.

Get Buckingham Palace State Rooms tickets

VisitBritain/Tom Weightman

Aerial display flying over crowds above palace
Buckingham Palace

Explore the story of life on Earth at this fantastic – and free – museum. A must-visit for all animal lovers and curious thinkers!

Visit the Natural History Museum

visitlondon.com

Inside the Natural History Museum, London
Natural History Museum

One of London's most iconic theatres, offering a decadent Regency afternoon tea and theatre tours that uncover 350 years of history.

Discover the story of The Lane theatre

Theatre Royal Drury Lane

London, England

Tables prepared for afternoon tea at the Theatre Royal Drury Lane
Theatre tour and Regency afternoon tea at The Lane

Five-star dining, live performance and craft cocktails. Step into an unforgettable immersive experience by master world-builders.

Experience a unique night out with The Lost Estate

Hanson Leatherby

London, England

Two actors mid-performance of the Great Murder Mystery at The Lost Estate in London
The Lost Estate

Filled with original props, sets and costumes from the Harry Potter films, this is a must-visit for all fans.

Book the Harry Potter Studio Tour

Warner Bros. Studio Tours, The Making of Harry Potter / Marc Sethi

Hagrids Hut, Warner Bros Studio Tours, Harry Potter World
Warner Bros. Studio Tour - Harry Potter

A musical journey through the sounds of rock music, from 1950s beatnik coffee houses in Soho, to Freddie Mercury and Queen’s very own playground in Kensington.

Head on your London Rock Tour now

London Rock Tour

Stub

People on the London Rock Tour coach
London Rock Tour

Get to know the man behind Ziggy Stardust as you uncover the stories and sounds of a musical legend in Brixton and Soho.

Book a Brit Music Tour now

Brit Music Tours

Stub

Brit Music Tours - David Bowie
David Bowie Walking Tour

Party, parade and prance through the dazzling streets of London’s West End, taking in the city’s theatres while listening to their musical sounds.

Book a silent disco tour now

Silent Disco Walking Tours

A group of people on an outdoor Silent Disco in London's West End
West End Silent Disco Walking Tour

Scream if you want to go faster! Part sightseeing cruise, part rollercoaster ride, this speedboat is an epic way to explore London.

Get tickets for the Thames Rockets

VisitBritain/Thames Rockets

Close up of man young woman and man riding on speed boat on the Thames
Thames Rockets

Join this small-group kayaking tour on the River Thames and see London from a whole new perspective.

Learn more about Secret Adventures

VisitBritain/Secret Adventures

People kayaking in Thames against a red sunset sky and the buildings of London in the background
Secret Adventures - Kayak

Do you dare walk on the roof of London’s mighty Tottenham Hotspur Stadium? Its London views are incredible…

Discover the Dare Skywalk

Tottenham Hotspur

People at The Dare Skywalk Edge
The Dare Skywalk

The O2 is one of the capital’s top entertainment venues – but did you know you can also climb up to its roof?

Book Up at the O2

VisitBritain/Rama Knight

Three people jumping on the roof of the O2 Arena
Up at the O2

Full of spine-tingling stories, archive photos and curious artefacts, this museum explores the capital’s industrial past at its Docklands site.

Discover the Museum of London

VisitBritain/Andrew Pickett

Tall buildings with bright lights in long exposure
Museum of London

Discover modern art and captivating exhibitions on the bank of the River Thames.

Find out more about the Tate Modern

visitlondon.com

View of Tate Modern building with people walking by
Tate Modern

From outdoor movie screenings to vibrant art exhibitions, Somerset House is packed with fun things to do.

Be inspired by Somerset House

Kevin Meredith

The Edmond J Safra Fountain Court in the centre of Somerset House, London
Somerset House

Discover the entertaining history of London’s favourite spirit on this gin-fuelled bike tour of Southwark and Bermondsey.

Embark on a Tally Ho Gin Safari

VisitBritain/Jacob Niblett

Tally Ho! Gin Safari experience tour guides
Tally Ho Gin Safari

On a 1967 former Victoria Line carriage, you’ll enjoy a six-course Latin American menu in this truly unique combination.

Hop on the Supperclub Tube

Jess Rose Photography

A group of people dining on the Supper Club Tube, a gourmet restaurant built into an underground tube train
Supperclub Tube

Immerse yourself in cooking masterclasses, watch live demonstrations from Michelin-starred chefs or tee off for a round of crazy golf.

Discover the flavours of Taste of London

Getty Images/Michael Heffernan/Stone RF

Couple eating burgers at food market.
Taste of London

Step back in time to the Victorian world of one of the greatest literary detectives, Sherlock Holmes, at his ‘real life’ address.

Visit the Sherlock Holmes Museum

VisitBritain/Emmanuel Teikirisi

A man in an old style police uniform standing outside
The Sherlock Holmes Museum

From Leonardo da Vinci's notebooks to priceless artworks, Britain’s biggest library is rammed full of treasures…

Be inspired by the British Library

British Library

An upper level view of the King's Library, part of the British Library estate in London
The British Library

Revealing the human side of Britain’s conflicts, the world’s largest war museum is both poignant and fascinating.

Plan your visit to the Imperial War Museum

Imperial War Museums

Two women sitting in a replica shelter in the Imperial War Museums, London
Imperial War Museum

Open to visitors of all faiths and none, London’s iconic cathedral hosts guided tours, live music and art exhibitions.

Book your tickets to St Paul’s Cathedral

VisitBritain/Matador Network

Woman at the top of St Paul's dome at sunrise with city view
St Paul's Cathedral

Westminster Palace is the spectacular home of the British Government – see it for yourself on a guided tour.

Explore the Houses of Parliament

VisitBritain/Andrew Pickett

Panoramic view of the Houses of Parliament, Big Ben and London Eye
Houses of Parliament

Britain’s biggest Pride celebration takes over the capital every summer – with spin-off events year-round.

Celebrate at London Pride

Tristan Fewings

A parade goer during Pride in London in July 2019
London Pride

This eclectic collection of punk-like fashion and clothes for every subculture includes vintage shops and bric-a-brac emporia and is firmly a favourite with visitors.

Explore Camden Market

VisitBritain/Sam Barker

One young woman standing in a lighting shop
Camden Market

Dive into Europe’s largest celebration for African, Asian, Middle Eastern, Latin American and Caribbean LGBTQIA+ people in London.

Check out UK Black Pride

obvkat

Woman standing in front of Black Pride sign
UK Black Pride

All Points East

22nd - 24th August 2025

Big names hit up the capital’s Victoria Park for two weekends of music and good vibes.

Discover the sounds of All Points East

Louise Morris/ All Points East

A stream of confetti covering the main stage at All Points East in London
All Points East

The place to be for rap and R&B music in the UK with previous headliners including Kanye West and Jay-Z.

Discover the sounds of Wireless

Festival Republic

Nicki Minaj on the main stage at Wireless Festival in London
Wireless Festival

DJ and clubbing royalty headline this annual fiesta of electronic music, in London’s Brockwell Park.

Find tickets for Field Day

Outside Org/Eric Aydin

The Chemical Brothers on stage at APE Presents: Field Day Festival 2022
Field Day

Mighty Hoopla

31st May - 1st June 2025

This flamboyant festival of pop and queer culture has featured the likes of Steps, Cheryl and Chaka Khan.

Discover more about Mighty Hoopla

Luke Dyson

A main stage performance at Mighty Hoopla festival in London, by Luke Dyson
Mighty Hoopla

These foraging tours reveal the edible herbs, flowers and berries hidden in the capital’s parks and gardens.

Find out more about Forage London

Forage London

A group of people on a foraging tour on the outskirts of London
Forage London

Though it’s just steps from Paddington, this waterside area is famed for its tranquil walks and charming pubs.

Visit Little Venice

VisitBritain/Francesco Stile

People travelling on a narrow boat at sunset
Little Venice

Hop on board a floating hot tub or barbecue boat, for a tour of Canary Wharf you’ll never forget.

Explore with Skuna Boats

Skuna Boats

Views during the Hot Tub on the Thames trip with Skuna Boats
Skuna Boats

Connect with nature at London’s 300-acre Royal Botanic Gardens, Kew, founded by King George III’s mother in 1759.

Connect with nature at Kew Gardens

VisitBritain/J Baxter

Woman going up the staircase in the Palm House
Royal Botanic Gardens, Kew

One of London’s eight royal parks, this wildlife-filled nature reserve is a haven for solitude-seekers.

Explore Richmond Park

visitlondon.com

2016 11 18 Richmond Park-169-Edit
Richmond Park

At this state-of-the-art spa, Eastern traditions meet Western technologies, for an exhilarating full-body experience.

Find out more about Akasha Spa

Akasha Spa

A treatment room at Akasha Spa, part of the Hotel Café Royal in London
Akasha Spa

The home to many a royal, including Queen Victoria, William III and Queen Anne.

Book your tickets to Kensington Palace

Â? visitlondon.com/Jon Reid

Kensington Gardens
Kensington Palace, London

Step into more than 1,000 years of history at the setting of every coronation since 1066.

Uncover history at Westminster Abbey

VisitBritain/Andrew Pickett

Panoramic view of the Houses of Parliament, Big Ben and London Eye
Westminster Abbey, London

Once the home of King Henry VIII, it now hosts vibrant festivals, outdoor movies, historic tours – and the odd ghost.

Discover Hampton Court Palace

VisitBritain/Historic Royal Palaces

Hampton Court Palace is a historic royal palace built by Cardinal Wolsely and handed to his monarch King Henry VIII in the year 1528.
Hampton Court Palace

This retail heaven boasts almost 1.5 miles (2.4km) of flagship boutiques – for fashion, beauty, souvenirs and more.

Explore Oxford Street

Kevin Lamport

A nighttime shot of St Christopher's Place on Oxford Street, complete with market stalls
Oxford Street

This world-famous antiques market spills over with unique and fascinating wares.

Pick up antiques at Portobello Road Market

Â? visitlondon/Antoine Buchet

London

Two women walking along Portobello Road, Notting Hill, London
Portobello Road

This East London street is famous for its vintage fashions, bustling stalls and authentic Bangladeshi cuisine.

Discover Brick Lane

VisitBritain/Sam Barker

Two young men and one young woman, eat an Indian meal
Brick Lane

One of the world’s first fine-dining restaurants to go 100% vegan, this acclaimed spot is inspired by fine French cuisine.

Dine at Gauthier Soho

Gauthier Soho

A chef tasting prepared food in Gauthier Soho, a high-end restaurant in London
Gauthier Soho

A zero-waste restaurant choosing local ingredients that generate no waste.

Find out more about Silo

_solonomer

A pair of hands preparing food at Silo in Hackney, London
Silo, Hackney

Learn about street art through Alternative London’s tour, then have a go yourself.

Discover more about Alternative London’s art workshops and tours

VisitBritain/Sam Barker

One young woman using aerosol to create street art mural
Alternative London

Housed in Shoreditch, surround yourself with colourful flora, indulge in homegrown veggies, and take in the impressive London skyline from this rooftop oasis.

Tuck into The Culpeper

The Culpeper

People sitting on Culpeper's roof terrace with the skyline behind them
The Culpeper, Shoreditch

Explore a Great British icon of luxury at Harrods, with more than 330 departments over seven floors.

Learn more about Harrods

VisitBritain/Andrew Pickett

Harrods department store lit up at night. Dark skies
Harrods

A one-stop destination for shopping, food and drink, entertainment and views over the River Thames.

Visit Battersea Power Station

Battersea Power Station

An outside shot of Battersea Power Station in the sun, surrounded by families and groups of people
Battersea Power Station

With film screenings, stand-up comedy, club nights and cabaret, this Dalston venue celebrates all things LGBTQIA+.

Strike a pose at VFDalston

Getty Images/iStockphoto

A close up shot of a burlesque performer
VFDalston

Located in vibrant Shoreditch, this cocktail bar and live music venue hosts a fun-filled ‘drag brunch’ every Saturday.

Visit Colours Hoxton

Getty Images/iStockphoto

Drag Queen Getting Dressed Backstage before Performance in Dressing room
Colours Hoxton

You’ve admired London’s royal landmarks on screen – now explore them in person on this Crown-based walking tour.

See The Crown tour of London

VisitBritain/Aurélie Four/@LeCorgi

Marcel LeCorgi poses with his Corgi friends in front of Buckingham Palace
The Crown Tour of London

Leave the real world behind, and immerse yourself in a mind-clearing, tension-soothing soak in a weightlessness pool.

Find out more about Floatworks

Float Works

London

Float Works
Floatworks

This classical house is a gem of English architecture, filled with impressive artwork, and is free to visit.

Visit the Queen’s House on a trip to Greenwich

National Maritime Museum, Greenwich, London, 2024.

London, England

Aerial view of a massive mansion and manicured gardens.
Queen's House, Greenwich

Once home to the Royal Navy, this spectacular estate was designed by Sir Christopher Wren and has witnessed 600 years of history.

Step back in time at the Old Royal Naval College

VisitBritain/Hand Luggage Only

Man walking up a staircase. Painted night sky on ceiling
Old Royal Naval College

Enjoy a 360-degree view of London from Britain’s tallest building, which towers over the city’s skyline.

Sky-high scenes at The Shard

VisitBritain/MarkThomasson

Night view of London from height. Glittering landscape
The Shard

Notting Hill brings a delightful pop of colour to the London cityscape.

Explore colourful Notting Hill

Shutterstock/Westend61 on Offset

Two young women linking arms and walking in a street smiling
Notting Hill

Take a seat for lunch or dinner with a side of laughs, served up by Basil, Sybil and Manuel.

Enjoy rib-tickling dining at Faulty Towers

Faulty Towers The Dining Experience Ltd/Elliott Franks

Actors in costume on the set of a farcical play.
Faulty Towers The Dining Experience

From a wizard afternoon tea to potion-making fun, you’re in for a spellbinding time at this London townhouse.

Make magic at the Wands & Wizard Exploratorium

The Cauldron

A magic themed afternoon tea stand at the Wands and Wizard Exploratorium.
Wands and Wizard Exploratorium

Get up-close to some of London’s cutest residents at London Zoo, which dates back almost 200 years.

Have an animal adventure at London Zoo

eethie

Reptile House, London Zoo
London Zoo

Meet Britain’s favourite bear at this new immersive experience, as you help the Brown family prepare for ‘Marmalade Day’.

Step into Paddington’s world

The Path Entertainment Group/Paddington Bear Experience/Alex Brenner

London, England

Character actors talking to a young child.
The Paddington Bear Experience

See some of London’s best views atop one its newest skyscrapers.

Head into the clouds at Sky Garden

City of London Corporation/ Antoine Buchet

People walking down the stairs Sky Garden wth the city in the background
Sky Garden

Sherlock: The Official Live Game

Two friends enjoying an interactive escape room experience.
Sherlock: The Official Live Game

Take a spin on this world-famous London landmark: riding high in a glass pod, you’ll enjoy magnificent views of the capital.

Book your London Eye tickets

VisitBritain/Secret Adventures

Two people kayaking on the Thames towards the London Eye
The London Eye

ABBA return to the stage as Abbatars for a unique performance.

Book your ABBA Voyage tickets

VisitBritain/Abba Voyage

Aerial promotional image for ABBA Voyage of large venue at night with ABBA sign lit up and people at entrance
ABBA Voyage

Get hands-on with history at this former palace and prison. It’s full of tales and treasures, including the Crown Jewels.

Book your Tower of London tickets

Visit Britain/George Johnson

Beefeater walking by the, Tower of London on a sunny day
Tower of London

Feel the adrenaline rush as you take flight and freefall through the air at this indoor skydiving experience.

Reach new heights at iFLY

iFLY London

A person riding the iFLY Indoor Skydiving experience with a crowd of people watching behind
iFLY at The O2

London’s eight Royal Parks offer an oasis of calm in the city – as well as amazing venues for live music, festivals and theatre.

Explore London’s Royal Parks

VisitBritain/Tareq Mooradun

Two people walking down a park path covered with pink petals
London’s Royal Parks

On selected dates, Buckingham Palace opens its doors to visitors for your chance to explore the Royal Family’s iconic London home.

Get Buckingham Palace State Rooms tickets

VisitBritain/Tom Weightman

Aerial display flying over crowds above palace
Buckingham Palace

Explore the story of life on Earth at this fantastic – and free – museum. A must-visit for all animal lovers and curious thinkers!

Visit the Natural History Museum

visitlondon.com

Inside the Natural History Museum, London
Natural History Museum

One of London's most iconic theatres, offering a decadent Regency afternoon tea and theatre tours that uncover 350 years of history.

Discover the story of The Lane theatre

Theatre Royal Drury Lane

London, England

Tables prepared for afternoon tea at the Theatre Royal Drury Lane
Theatre tour and Regency afternoon tea at The Lane

Five-star dining, live performance and craft cocktails. Step into an unforgettable immersive experience by master world-builders.

Experience a unique night out with The Lost Estate

Hanson Leatherby

London, England

Two actors mid-performance of the Great Murder Mystery at The Lost Estate in London
The Lost Estate

Filled with original props, sets and costumes from the Harry Potter films, this is a must-visit for all fans.

Book the Harry Potter Studio Tour

Warner Bros. Studio Tours, The Making of Harry Potter / Marc Sethi

Hagrids Hut, Warner Bros Studio Tours, Harry Potter World
Warner Bros. Studio Tour - Harry Potter

A musical journey through the sounds of rock music, from 1950s beatnik coffee houses in Soho, to Freddie Mercury and Queen’s very own playground in Kensington.

Head on your London Rock Tour now

London Rock Tour

Stub

People on the London Rock Tour coach
London Rock Tour

Get to know the man behind Ziggy Stardust as you uncover the stories and sounds of a musical legend in Brixton and Soho.

Book a Brit Music Tour now

Brit Music Tours

Stub

Brit Music Tours - David Bowie
David Bowie Walking Tour

Party, parade and prance through the dazzling streets of London’s West End, taking in the city’s theatres while listening to their musical sounds.

Book a silent disco tour now

Silent Disco Walking Tours

A group of people on an outdoor Silent Disco in London's West End
West End Silent Disco Walking Tour

Scream if you want to go faster! Part sightseeing cruise, part rollercoaster ride, this speedboat is an epic way to explore London.

Get tickets for the Thames Rockets

VisitBritain/Thames Rockets

Close up of man young woman and man riding on speed boat on the Thames
Thames Rockets

Join this small-group kayaking tour on the River Thames and see London from a whole new perspective.

Learn more about Secret Adventures

VisitBritain/Secret Adventures

People kayaking in Thames against a red sunset sky and the buildings of London in the background
Secret Adventures - Kayak

Do you dare walk on the roof of London’s mighty Tottenham Hotspur Stadium? Its London views are incredible…

Discover the Dare Skywalk

Tottenham Hotspur

People at The Dare Skywalk Edge
The Dare Skywalk

The O2 is one of the capital’s top entertainment venues – but did you know you can also climb up to its roof?

Book Up at the O2

VisitBritain/Rama Knight

Three people jumping on the roof of the O2 Arena
Up at the O2

Full of spine-tingling stories, archive photos and curious artefacts, this museum explores the capital’s industrial past at its Docklands site.

Discover the Museum of London

VisitBritain/Andrew Pickett

Tall buildings with bright lights in long exposure
Museum of London

Discover modern art and captivating exhibitions on the bank of the River Thames.

Find out more about the Tate Modern

visitlondon.com

View of Tate Modern building with people walking by
Tate Modern

From outdoor movie screenings to vibrant art exhibitions, Somerset House is packed with fun things to do.

Be inspired by Somerset House

Kevin Meredith

The Edmond J Safra Fountain Court in the centre of Somerset House, London
Somerset House

Discover the entertaining history of London’s favourite spirit on this gin-fuelled bike tour of Southwark and Bermondsey.

Embark on a Tally Ho Gin Safari

VisitBritain/Jacob Niblett

Tally Ho! Gin Safari experience tour guides
Tally Ho Gin Safari

On a 1967 former Victoria Line carriage, you’ll enjoy a six-course Latin American menu in this truly unique combination.

Hop on the Supperclub Tube

Jess Rose Photography

A group of people dining on the Supper Club Tube, a gourmet restaurant built into an underground tube train
Supperclub Tube

Immerse yourself in cooking masterclasses, watch live demonstrations from Michelin-starred chefs or tee off for a round of crazy golf.

Discover the flavours of Taste of London

Getty Images/Michael Heffernan/Stone RF

Couple eating burgers at food market.
Taste of London

Step back in time to the Victorian world of one of the greatest literary detectives, Sherlock Holmes, at his ‘real life’ address.

Visit the Sherlock Holmes Museum

VisitBritain/Emmanuel Teikirisi

A man in an old style police uniform standing outside
The Sherlock Holmes Museum

From Leonardo da Vinci's notebooks to priceless artworks, Britain’s biggest library is rammed full of treasures…

Be inspired by the British Library

British Library

An upper level view of the King's Library, part of the British Library estate in London
The British Library

Revealing the human side of Britain’s conflicts, the world’s largest war museum is both poignant and fascinating.

Plan your visit to the Imperial War Museum

Imperial War Museums

Two women sitting in a replica shelter in the Imperial War Museums, London
Imperial War Museum

Open to visitors of all faiths and none, London’s iconic cathedral hosts guided tours, live music and art exhibitions.

Book your tickets to St Paul’s Cathedral

VisitBritain/Matador Network

Woman at the top of St Paul's dome at sunrise with city view
St Paul's Cathedral

Westminster Palace is the spectacular home of the British Government – see it for yourself on a guided tour.

Explore the Houses of Parliament

VisitBritain/Andrew Pickett

Panoramic view of the Houses of Parliament, Big Ben and London Eye
Houses of Parliament

Britain’s biggest Pride celebration takes over the capital every summer – with spin-off events year-round.

Celebrate at London Pride

Tristan Fewings

A parade goer during Pride in London in July 2019
London Pride

This eclectic collection of punk-like fashion and clothes for every subculture includes vintage shops and bric-a-brac emporia and is firmly a favourite with visitors.

Explore Camden Market

VisitBritain/Sam Barker

One young woman standing in a lighting shop
Camden Market

Dive into Europe’s largest celebration for African, Asian, Middle Eastern, Latin American and Caribbean LGBTQIA+ people in London.

Check out UK Black Pride

obvkat

Woman standing in front of Black Pride sign
UK Black Pride

All Points East

22nd - 24th August 2025

Big names hit up the capital’s Victoria Park for two weekends of music and good vibes.

Discover the sounds of All Points East

Louise Morris/ All Points East

A stream of confetti covering the main stage at All Points East in London
All Points East

The place to be for rap and R&B music in the UK with previous headliners including Kanye West and Jay-Z.

Discover the sounds of Wireless

Festival Republic

Nicki Minaj on the main stage at Wireless Festival in London
Wireless Festival

DJ and clubbing royalty headline this annual fiesta of electronic music, in London’s Brockwell Park.

Find tickets for Field Day

Outside Org/Eric Aydin

The Chemical Brothers on stage at APE Presents: Field Day Festival 2022
Field Day

Mighty Hoopla

31st May - 1st June 2025

This flamboyant festival of pop and queer culture has featured the likes of Steps, Cheryl and Chaka Khan.

Discover more about Mighty Hoopla

Luke Dyson

A main stage performance at Mighty Hoopla festival in London, by Luke Dyson
Mighty Hoopla

These foraging tours reveal the edible herbs, flowers and berries hidden in the capital’s parks and gardens.

Find out more about Forage London

Forage London

A group of people on a foraging tour on the outskirts of London
Forage London

Though it’s just steps from Paddington, this waterside area is famed for its tranquil walks and charming pubs.

Visit Little Venice

VisitBritain/Francesco Stile

People travelling on a narrow boat at sunset
Little Venice

Hop on board a floating hot tub or barbecue boat, for a tour of Canary Wharf you’ll never forget.

Explore with Skuna Boats

Skuna Boats

Views during the Hot Tub on the Thames trip with Skuna Boats
Skuna Boats

Connect with nature at London’s 300-acre Royal Botanic Gardens, Kew, founded by King George III’s mother in 1759.

Connect with nature at Kew Gardens

VisitBritain/J Baxter

Woman going up the staircase in the Palm House
Royal Botanic Gardens, Kew

One of London’s eight royal parks, this wildlife-filled nature reserve is a haven for solitude-seekers.

Explore Richmond Park

visitlondon.com

2016 11 18 Richmond Park-169-Edit
Richmond Park

At this state-of-the-art spa, Eastern traditions meet Western technologies, for an exhilarating full-body experience.

Find out more about Akasha Spa

Akasha Spa

A treatment room at Akasha Spa, part of the Hotel Café Royal in London
Akasha Spa

The home to many a royal, including Queen Victoria, William III and Queen Anne.

Book your tickets to Kensington Palace

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Kensington Gardens
Kensington Palace, London

Step into more than 1,000 years of history at the setting of every coronation since 1066.

Uncover history at Westminster Abbey

VisitBritain/Andrew Pickett

Panoramic view of the Houses of Parliament, Big Ben and London Eye
Westminster Abbey, London

Once the home of King Henry VIII, it now hosts vibrant festivals, outdoor movies, historic tours – and the odd ghost.

Discover Hampton Court Palace

VisitBritain/Historic Royal Palaces

Hampton Court Palace is a historic royal palace built by Cardinal Wolsely and handed to his monarch King Henry VIII in the year 1528.
Hampton Court Palace

This retail heaven boasts almost 1.5 miles (2.4km) of flagship boutiques – for fashion, beauty, souvenirs and more.

Explore Oxford Street

Kevin Lamport

A nighttime shot of St Christopher's Place on Oxford Street, complete with market stalls
Oxford Street

This world-famous antiques market spills over with unique and fascinating wares.

Pick up antiques at Portobello Road Market

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London

Two women walking along Portobello Road, Notting Hill, London
Portobello Road

This East London street is famous for its vintage fashions, bustling stalls and authentic Bangladeshi cuisine.

Discover Brick Lane

VisitBritain/Sam Barker

Two young men and one young woman, eat an Indian meal
Brick Lane

One of the world’s first fine-dining restaurants to go 100% vegan, this acclaimed spot is inspired by fine French cuisine.

Dine at Gauthier Soho

Gauthier Soho

A chef tasting prepared food in Gauthier Soho, a high-end restaurant in London
Gauthier Soho

A zero-waste restaurant choosing local ingredients that generate no waste.

Find out more about Silo

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A pair of hands preparing food at Silo in Hackney, London
Silo, Hackney

Learn about street art through Alternative London’s tour, then have a go yourself.

Discover more about Alternative London’s art workshops and tours

VisitBritain/Sam Barker

One young woman using aerosol to create street art mural
Alternative London

Housed in Shoreditch, surround yourself with colourful flora, indulge in homegrown veggies, and take in the impressive London skyline from this rooftop oasis.

Tuck into The Culpeper

The Culpeper

People sitting on Culpeper's roof terrace with the skyline behind them
The Culpeper, Shoreditch

Explore a Great British icon of luxury at Harrods, with more than 330 departments over seven floors.

Learn more about Harrods

VisitBritain/Andrew Pickett

Harrods department store lit up at night. Dark skies
Harrods

A one-stop destination for shopping, food and drink, entertainment and views over the River Thames.

Visit Battersea Power Station

Battersea Power Station

An outside shot of Battersea Power Station in the sun, surrounded by families and groups of people
Battersea Power Station

With film screenings, stand-up comedy, club nights and cabaret, this Dalston venue celebrates all things LGBTQIA+.

Strike a pose at VFDalston

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A close up shot of a burlesque performer
VFDalston

Located in vibrant Shoreditch, this cocktail bar and live music venue hosts a fun-filled ‘drag brunch’ every Saturday.

Visit Colours Hoxton

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Drag Queen Getting Dressed Backstage before Performance in Dressing room
Colours Hoxton

You’ve admired London’s royal landmarks on screen – now explore them in person on this Crown-based walking tour.

See The Crown tour of London

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Marcel LeCorgi poses with his Corgi friends in front of Buckingham Palace
The Crown Tour of London

Leave the real world behind, and immerse yourself in a mind-clearing, tension-soothing soak in a weightlessness pool.

Find out more about Floatworks

Float Works

London

Float Works
Floatworks

This classical house is a gem of English architecture, filled with impressive artwork, and is free to visit.

Visit the Queen’s House on a trip to Greenwich

National Maritime Museum, Greenwich, London, 2024.

London, England

Aerial view of a massive mansion and manicured gardens.
Queen's House, Greenwich

Once home to the Royal Navy, this spectacular estate was designed by Sir Christopher Wren and has witnessed 600 years of history.

Step back in time at the Old Royal Naval College

VisitBritain/Hand Luggage Only

Man walking up a staircase. Painted night sky on ceiling
Old Royal Naval College

Enjoy a 360-degree view of London from Britain’s tallest building, which towers over the city’s skyline.

Sky-high scenes at The Shard

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Night view of London from height. Glittering landscape
The Shard

Notting Hill brings a delightful pop of colour to the London cityscape.

Explore colourful Notting Hill

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Two young women linking arms and walking in a street smiling
Notting Hill

Take a seat for lunch or dinner with a side of laughs, served up by Basil, Sybil and Manuel.

Enjoy rib-tickling dining at Faulty Towers

Faulty Towers The Dining Experience Ltd/Elliott Franks

Actors in costume on the set of a farcical play.
Faulty Towers The Dining Experience

From a wizard afternoon tea to potion-making fun, you’re in for a spellbinding time at this London townhouse.

Make magic at the Wands & Wizard Exploratorium

The Cauldron

A magic themed afternoon tea stand at the Wands and Wizard Exploratorium.
Wands and Wizard Exploratorium

Get up-close to some of London’s cutest residents at London Zoo, which dates back almost 200 years.

Have an animal adventure at London Zoo

eethie

Reptile House, London Zoo
London Zoo

Meet Britain’s favourite bear at this new immersive experience, as you help the Brown family prepare for ‘Marmalade Day’.

Step into Paddington’s world

The Path Entertainment Group/Paddington Bear Experience/Alex Brenner

London, England

Character actors talking to a young child.
The Paddington Bear Experience

See some of London’s best views atop one its newest skyscrapers.

Head into the clouds at Sky Garden

City of London Corporation/ Antoine Buchet

People walking down the stairs Sky Garden wth the city in the background
Sky Garden

Sherlock: The Official Live Game

Two friends enjoying an interactive escape room experience.
Sherlock: The Official Live Game

Places to stay in London

Notting Hill

Stroll past brightly painted houses, buzzing cafes and pubs and visit its famous market in the home to one of the world’s most iconic festivals – The Notting Hill Carnival.

Soho

Super-central, trendy and with an all-night buzz – Soho is ripe for exploring. Hungry? You’ll find cafes, bars, restaurants and ice cream parlours here and in nearby Chinatown. 

Hampstead

Stay in this leafy and affluent part of London that has great bars and delis, restaurants and is home to the city’s green lungs – Hampstead Heath. And of course, you can grab one of best views here, at Primrose Hill.

Explore nearby

From ice-cream parlours to seafood festivals, the ‘Garden of England’ is meant for discovery.

VisitBritain/Dipyourtoesin

Kent

Man and woman walking between vines at a vineyard

Discover epic trails, rivers to kayak, castles to conquer and wild woods to explore.

VisitBritain/Nadir Khan

Two men on mountain bikes cycling at Devil's Dyke. Sunrise

A quirky seaside city filled with diverse cuisine, vintage shopping and adrenaline fuelled adventure.

VisitBritain/i360

Group of friends in climbing gear at the top of i360 pod overlooking the coastline in Brighton

Just an hour by train from London and you’re in the city of dreaming spires.

VisitBritain/Jess Barfield

Two boys playing on a path in front of a palace

Lovers of The Crown can wrap themselves in royalty, as this town is about as regal as it gets.

Royal Collection Trust / © His Majesty King Charles III 2022

Guards marching, Windsor Castle

Getting to London

The capital is served by six international airports, including London Heathrow and London Gatwick, with direct and connecting routes to destinations all over the world (shop for Heathrow Express tickets and Stansted Express tickets here). Travelling by train is an eco-friendlier option and the capital offers 12 major stations, including Waterloo, Euston and Paddington. St Pancras International is the city’s Eurostar hub, with multiple direct connections to Europe.

Getting around

London is incredibly well served by public transport, much of which runs late and through the night. Take your pick from the Tube (shop for a London visitor Oyster card, London Day Travelcard or a Group Day London Travelcard), trams, buses and boats, or the IFS Cloud Cable Car for a different perspective of London’s skyline. All services and numerous stations are wheelchair accessible. Alternatively, grab a Santander Cycle from one of hundreds of docking stations around the capital – you can bike around the city from as little as £2.

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