Expedia Co-operative Opportunity
Register your interest to create a bespoke digital advertising campaign with the Expedia Co-operative Opportunity.
VisitBritain/Ben Selway
At a glance
We are working with Expedia in US, France, Germany and Australia to drive travel to the UK in Autumn/Winter 2024/25
Opportunities are available for industry/partners to work with Expedia to create your own mini-campaign leveraging from VisitBritain’s broader spend.
What do I get?
- Bespoke digital advertising campaign to target/re-target an audience already exposed to Britain content. Specific details will be planned with Expedia.
Aims and objectives
Aims
- We will generate awareness and stimulate consideration to visit Britain among travel intenders.
- These opportunities for industry allow you to capitalise on this interest by expanding on VisitBritain’s marketing objectives to include engagement and conversion.
Media channels and budget
Media channels:
Online travel agency platform
Budget:
Packages starting from £25,000 GBP*
These opportunities are subject to VisitBritain budget approval.
Partner eligibility criteria
- Open to any industry partner or organisation promoting the UK*
*VisitBritain reserve the right to final partner selection
