Industry news and press releases

The best of destination Britain will be on show in China as VisitBritain Chairman Nick de Bois CBE leads the agency’s first trade mission to the country since 2019.

British travel trade and industry suppliers are set to show why Britain is the must-go-now destination to buyers from across India as VisitBritain hosts it first trade mission to the country in more than three years.

National tourism agency VisitBritain is kicking off the next stage of its marketing campaigns in France, Germany and the Gulf Cooperation Council (GCC) countries to boost tourism across Britain’s nations and regions with a focus on off peak and shoulder season travel.

Our England Director Andrew Stokes, visited North Yorkshire, the City of York and Leeds in October to look at accessibility and sustainability initiatives in the region.

Our CEO Patricia Yates was very pleased to speak to delegates during UKinbound’s annual conference, held this year in Belfast.

William Burton and Beth Knight have been appointed by the Secretary of State for Culture, Media and Sport (DCMS) to the BTA Board, announced on 17 October 2023.

VisitEngland has today, 5 October, announced the winners of its Visitor Attraction Accolades for 2022-2023, recognising the high quality visitor experiences on offer across England.

VisitEngland has today, 5 October, announced the winners of its Visitor Attraction Accolades for 2022-2023, recognising the high quality visitor experiences on offer across England.

This World Tourism Day we are celebrating the many businesses and organisations across Britain that are investing in growing their business sustainably.

As part of its education and partnership role with British nations and cities, VisitBritain has partnered with pro-social organisation New Intent to create and launch its diversity, equity and inclusion DEI Pathway, supporting the understanding and deeper implementation of DEI across workplaces and in event design.

The three-day trade event, which took place in San Francisco from 7-10 September, was led by our Chairman Nick de Bois CBE.

VisitBritain has been putting the importance of the business events sector in the spotlight, hosting its first ‘Ambassador Reception’ to recognise city sector and academic ambassadors who continue to secure new international business events in Britain.