Get quality assessed
Introduction to Quality assessment
A VisitEngland star rating or accreditation gives potential customers a label they can trust. Highlighting your dedication to quality, it shows that your business has been independently verified by the national tourism authority as offering a consistently high standard of service, and experience.
The VisitEngland Quality Scheme celebrates excellence in tourism businesses of all sizes and varieties: from family-run guesthouses to world-renowned museums. We visit, assess and rate enterprises across 20 different categories, awarding star-based ratings and the VisitEngland Quality Rose Marque to successful participants.
Celebrating the best of the best
Businesses that out-perform in their category and offer outstanding quality within their star rating may also be nominated for an additional tribute. This could be a VisitEngland Gold, Silver or ROSE Award for accommodation providers, or a VisitEngland Accolade for tourism attractions.
Read on to discover which assessment category applies to your business, explore more benefits of the VisitEngland Quality Scheme and meet previous accolade winners.
Which types of businesses can be assessed?
The VisitEngland Quality Scheme features 20 different schemes – such as visitor attractions, hotels, self-catering, holiday parks, glamping sites and hostels. The Taste and Local Food accolades are open to businesses serving food and drink.
How can the VisitEngland Quality Scheme benefit your business?
Advice
You will be visited by an assessor every year who will look round your business and provide recommendations, suggestions and feedback to help you grow your business. They will also be able to share best practice hints and tips from other businesses across the country.
Accolades
Participants may be eligible to achieve one of our annual accolades – such as the VisitEngland ROSE Awards and the VisitEngland Visitor Attraction Accolades. Our assessors can also provide advice and guidance on entry into regional and national awards.
Accreditation
VisitEngland’s accreditations have worldwide recognition, and participants are permitted to use the VisitEngland Quality Rose Marque.
Visibility
Your successful businesses will be showcased on visitenglandassessmentservices.com and ratedtrips.com – both of which include free links to your website.
Communication
Participants will receive regular updates on industry news, networking events, informative articles and more with our bespoke communications, including a quarterly magazine and regular email newsletters.
Support
Get year-round access to practical advice and guidance. Our expert assessors are always available to offer support to participants.
Events
Meet our VisitEngland team and other participants at exhibitions and shows throughout the year – a valuable networking opportunity.
Exclusivity
We offer lots of benefits to participants – from discounted product offers to free HR advice.
Link to VisitEngland assessments
Learn more about VisitEngland assessments and apply
Discover how to join the VisitEngland Quality Scheme, how it could boost your business and the awards you may be eligible to enter on the VisitEngland Assessment Services website.
Discover how to join the VisitEngland Quality Scheme, how it could boost your business and the awards you may be eligible to enter on the VisitEngland Assessment Services website.
The ROSE Awards
The ROSE Awards recognise the accommodation providers across England who provide visitors with the warmest of welcomes. They celebrate the establishments where the owners, management and employees, irrespective of their star rating, style or type of accommodation, provide outstanding experiences for their customers. For more information on the businesses listed below, please contact the VisitEngland Assessment Services team on [email protected] or 01256 338350.
Meet the winners: ROSE Awards 2026
Buttercup Lodge at Meadow Lodges, Grantham (Self Catering)
Cruck Barn, Barlow (Self Catering)
Derwent at Churchdale Holidays, Bakewell (Self Catering)
Lower Farm Bed and Breakfast, Barnwell (Guest Accommodation)
Mercia Marina, Willington (Holiday Park)
Rivendale Lodge Retreat, Alsop en le Dale (Holiday Park)
Lakeside Park, Louth (Holiday Park)
Marris Barn at Thorganby Hall, Grimsby (Self Catering)
Woodthorpe Leisure Park, Alford (Holiday Park)
Barn Drift, Cley next the Sea (Self Catering)
Boathouse Cottage, Stalham (Self Catering)
Chantry, Wells next the Sea (Self Catering)
Estate Cottage at Worstead Estate, Smallburgh (Self Catering)
Hyde Mill, Luton (Guest Accommodation)
Potters Resort, Great Yarmouth (Holiday Village)
Owls End at Wattisham Hall Cottages, Wattisham (Self Catering)
Seaford, Weybourne (Self Catering)
Tern Place at Kelling Estate, Holt (Self Catering)
The Stables at Old Hall Country Breaks, Kings Lynn (Self Catering)
The Tack Room at Fullers Hill Cottages, Sandy (Self Catering)
Randolph Hotel, Reydon (Hotel)
The Hayloft, Colchester (Self Catering)
The Temple, Euston (Self Catering)
Campervantastic, Forest Hill (Glamping)
Monarch House Penthouse Apartments, Kensington (Serviced Apartments)
Curlew Cottage at Low Steads, Alnwick (Self Catering)
Hallbarns B&B, Hexham (Guest Accommodation)
Kielder Campsite, Hexham (Holiday Park)
Nether Grange, Alnmouth (Guest Accommodation)
Ord House, East Ord (Holiday Park)
South Meadows, Belford (Holiday Park)
Tiptoe Retreat, Cornhill-on-Tweed (Self Catering)
Warksburn Old Church, Hexham (Self Catering)
Four Rooms Blackpool, Blackpool (Guest Accommodation)
Hollins Farm (Holgates), Carnforth (Holiday Park)
Mill Pool Barn, Coniston (Self Catering)
Skelwith Fold Caravan Park, Ambleside (Holiday Park)
The Inn at Whitewell, Clitheroe (Guest Accommodation)
The Pembroke, Blackpool (Guest Accommodation)
The Pig Pen at Betley Court, Crewe (Self Catering)
The Royal Hotel, Liverpool (Hotel)
Windy Harbour (Partingtons), Blackpool (Holiday Park)
Benchwood House, Hastings (Self Catering)
Bluewood Lodges, Kingham (Holiday Park)
Fauns Hideaway at Cedar Hollow Oxford, Headington (Glamping)
Flying Horse Cottage at Broadwater Forest Cottages, Tunbridge Wells (Self Catering)
Hurley Riverside Park, Hurley (Holiday Park)
Lodge Six at South Winchester Lodges, Winchester (Self Catering)
The Nest, Haywards Heath (Self Catering)
Wayside, Fordingbridge (Self Catering)
Batcombe Hollow at Strawberry Fields, Draycott (Self Catering)
Blue Waters, Padstow (Self Catering)
Butlers, Padstow (Self Catering)
Cavasson Cottage at Pitt Farm, Totnes (Self Catering)
Cherry Tree at Littlecourt Cottages, Sidmouth (Self Catering)
Cliff Cottage, Lyme Regis (Self Catering)
Fisherman’s Bank, Christchurch (Self Catering)
Flora at Flora and Fauna, Skilgate (Glamping)
Gitcombe Retreat at Gitcombe Country Cottages, Cornworthy (Self Catering)
Green Hill Farm Holiday Village, Salisbury (Holiday Park)
Hell Bay Hotel, Bryher (Hotel)
High Seas, East Looe (Self Catering)
Hillside, Padstow (Self Catering)
Hyssop Cottage at Nethway Farm Holiday Cottages, Kingswear (Self Catering)
Perfumery Cottage at Cotswold Perfumery, Cheltenham (Self Catering)
Samson, St Marys (Self Catering)
Sea Escape, West Looe (Self Catering)
St Agnes Holiday Park, Truro (Holiday Park)
Lady Margaret’s, Bath (Self Catering)
Strongate Cottage, Bridport (Self Catering)
Swift Cottage, Newton Abbot (Self Catering)
The Barn & Pinn Cottage, Sidmouth (Guest Accommodation)
The Boathouse, Beaminster (Self Catering)
The Cakehouse at Luccombe Country Cottages, Blandford Forum (Self Catering)
The Clipper at Clipper House Holiday Accommodation, Looe (Self Catering)
The Duke Hotel & Duchess Lounge Hilmarton, Calne (Guest Accommodation)
The Haven, Looe (Self Catering)
The Mill House at Little Comfort Farm, Braunton (Self Catering)
The Stone Barn at Exmoor Character Cottages, Minehead (Self Catering)
Underhill Barn B&B, Southleigh (Guest Accommodation)
University of Bath, Somerset (Campus Accommodation)
Hartington Hills, Hulme End (Holiday Park)
Orchard House at Hicks Farm Holidays, Presteigne (Self Catering)
Penblaith Barn, Ross on Wye (Self Catering)
Quarry House, Oakamoor (Self Catering)
Somers Wood Park, Coventry (Holiday Park)
The Coach House at Mintridge, Bromyard (Self Catering)
Fernwood, Ellesmere (Holiday Park)
Grand Barn at Dovecote Barns York, York (Self Catering)
Green View Cottage, Hawes (Self Catering)
Kepwick Apartment 3 at The Sands, Scarborough (Self Catering)
Monket Cottage, Kirkby Moorside (Self Catering)
Swallows Nest at Humble Bee Farm, Scarborough (Self Catering)
The Cart Shed at Swallows Nest, Brandesburton (Self Catering)
The Durham Ox, York (Guest Accommodation)
Turnstone Cottage, Whitby (Self Catering)
Unique Retreats - West End Farm, Ruston Parvaon Parva (Self Catering)
Upwood Park, Keighley (Holiday Park)
Willow Pastures Country Park, Skirlaugh (Holiday Park)
VisitEngland Visitor Attraction Accolades
VisitEngland’s Accolades are designed to celebrate excellence within the visitor attraction sector and showcase those businesses in our VisitEngland Visitor Attraction Quality Scheme that go the extra mile to provide a high-quality day out. This could be through a warm welcome, an engaging story, a delicious lunch or the overall visitor experience. Accolades are given for the following categories: Welcome, Best Told Story, Quality Food & Drink, Hidden Gem and Gold.
For more information on the accolade winners listed below, the Visitor Attraction Accolades or the Visitor Attraction Quality Scheme, please contact the VisitEngland Assessment Services team at [email protected].
Meet the winners: VisitEngland Accolades 2024-2025
- 1620s House & Garden at Donington le Heath, Coalville – Hidden Gem
- Belvoir Castle, Grantham – Best Told Story
- Lincoln Castle, Lincoln – Gold
- Lincoln Guildhall, Lincoln – Best Told Story (Tour)
- Melton Carnegie Museum, Melton Mowbray – Hidden Gem
- Mrs Smith’s Cottage, Navenby – Hidden Gem
- Renishaw Hall & Gardens, Derbyshire – Quality Food & Drink
- The Heights of Abraham, Matlock Bath – Gold
- Triumph Factory Visitor Experience, Hinckley – Gold
- Beth Chatto Gardens, Colchester – Gold
- Bushey Museum & Art Gallery, Hertfordshire – Hidden Gem
- Celtic Harmony Camp, Brickendon – Hidden Gem (Activity)
- Holkham, Norfolk – Gold
- Ipswich Town Football Club, Suffolk – Hidden Gem (Tour)
- Let’s Go Punting, Cambridge – Gold (Tour)
- RSPB Minsmere, Westleton – Gold
- WWT Welney Wetland Centre, Norfolk – Welcome
- Craven Cottage Tours – Fulham FC, London – Best Told Story (Tour)
- Imperial War Museum London, London – Gold
- Royal Air Force Museum London, London – Best Told Story
- Sambrook’s Brewery and Heritage Centre, London – Best Told Story (Tour)
- The National Gallery, London – Gold
- Hopetown Darlington, Darlington – Welcome
- Roman Vindolanda, Hexham – Gold
- Elizabeth Gaskell’s House, Manchester – Hidden Gem
- Fab 4 Taxi Tours, Liverpool – Gold (Tour)
- Lancaster Castle, Lancaster – Best Told Story (Tour)
- Liverpool Cathedral, Liverpool – Gold
- Lowry, Salford – Best Told Story
- moviESCAPE, Stockport – Hidden Gem (Activity)
- Ness Botanic Gardens, Cheshire – Welcome
- RSPB Dee Estuary - Burton Mere Wetlands, Burton – Quality Food & Drink
- RSPB Leighton Moss, Silverdale – Gold
- Shakespeare North Playhouse, Prescot – Gold
- The Lakes Distillery, Setmurthy - Gold
- Whinlatter Forest, Keswick – Gold
- Wild Shore Delamere, Cheshire – Gold (Activity)
- Balfour Winery, Staplehurst - Quality Food & Drink (Tour)
- Bocketts Farm, Leatherhead – Welcome
- Chapel Down, Tenterden - Quality Food & Drink (Tour)
- Exbury Gardens & Steam Railway, Southampton - Gold
- Mini Plant Oxford Tour, Oxford – Gold (Tour)
- Oxford Castle and Prison, Oxford – Best Told Story
- Shepherd Neame Visitor Centre, Faversham – Hidden Gem (Tour)
- Sky Farm Park, Petersfield – Quality Food & Drink
- St Barbe Museum & Art Gallery, Lymington – Hidden Gem
- The Bolney Wine Estate, Haywards Heath - Quality Food & Drink
- The Hook Norton Brewery Co Ltd, Hook Norton – Hidden Gem (Tour)
- Wildshark Vineyard, Harrietsham – Hidden Gem (Tour)
- Aerospace Bristol, Bristol – Quality Food & Drink
- Bishop’s Palace and Gardens, Somerset – Quality Food & Drink
- Corinium Museum, Cirencester - Welcome
- REME Museum, Chippenham - Welcome
- Sherborne Museum, Sherborne – Hidden Gem
- The Cotswold Tour Guide, Cheltenham – Gold (Tour)
- WWT Slimbridge Wetland Centre, Gloucestershire – Gold
- Black Country Living Museum, Dudley – Gold
- Compton Verney, Warwickshire – Quality Food & Drink
- Dudley Zoo and Castle, Dudley– Best Told Story
- Hartlebury Castle, Worcestershire - Gold
- Hergest Croft Gardens, Kington - Quality Food & Drink
- National Memorial Arboretum, Staffordshire - Gold
- Red House Glass Cone, Wordsley – Best Told Story
- St Mary’s Guildhall, Coventry – Quality Food & Drink
- Stourbridge Glass Museum, Wordsley – Hidden Gem
- The Cotswolds Distillery, Stourton – Hidden Gem (Tour)
- Tittesworth Water, Leek – Quality Food & Drink
- Trentham Gardens, Stoke-On-Trent - Welcome
- World of Wedgwood, Stoke-On-Trent – Welcome
- Barley Hall, York - Welcome
- Cannon Hall Farm, Cawthorne – Quality Food & Drink
- Dalby Forest Park, Pickering – Gold
- Eureka! The National Children’s Museum, Halifax – Welcome
- The Hepworth Wakefield, West Yorkshire – Gold
- Jersey Museum and Art Gallery, St Helier - Gold
- La Hougue Bie, Grouville - Quality Food & Drink
- Maritime Museum and Occupation Tapestry Gallery, St Helier – Welcome