English Tourism Week
English Tourism Week 2026
Save the date! English Tourism Week will take place on 13-22 March 2026.
Sign up to our industry newsletter to keep updated on the next English Tourism Week and other activities.
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VisitEngland is proud to lead English Tourism Week celebrating our diverse, exciting and vibrant sector, and highlighting the quality and value of the English tourism offer.
The week shines a spotlight on the outstanding quality and exceptional value that English tourism brings to visitors and communities alike.
Tourism is one of England’s largest, most valuable industries, supporting hundreds of thousands of small-to-medium sized businesses, millions of jobs and generating about £76 billion annually for the economy in domestic visitor spending.
English Tourism Week forms part of VisitEngland’s commitment to champion the sector through political engagement nationally, regionally and locally – demonstrating to political decision-makers and key stakeholders including Minsters, MPs, industry and the media, the vital importance of tourism to England and local communities. This annual campaign raises awareness of the huge contribution English tourism makes to the UK economy and its powerful potential to drive economic growth and prosperity across all regions.
English Tourism Week aims to:
Highlight to stakeholders about the huge contribution English tourism makes to the UK economy.
Kickstart the spring/summer season and give businesses and destinations a marketing hook to engage with customers and encourage bookings.
Give businesses an opportunity to engage with local stakeholders such as MPs and media, to bring attention to tourism’s contribution in their area.
Increase awareness among domestic visitors of the quality and variety of the English tourism offer, and encourage domestic travel.
England’s first-class tourism offering is a source of national pride, bringing billions for the economy, supporting millions of jobs and driving growth into local communities.
English Tourism Week toolkit
Toolkit for businesses, destinations and industry
English Tourism Week is an annual celebration of the tourism industry, showcasing its importance to local communities and economies. The theme this year’s is ‘Local Stories, National Growth — Celebrating English Tourism.’
A toolkit for industry will be available soon for you below to get involved with English Tourism Week and use across your social and web channels.
Spread the word!
Please post and share the new dates and message about supporting English tourism to your followers, customers, local partners and stakeholders and encourage them to get involved.
If you are posting on social media please use the hashtag #EnglishTourismWeek26 and tag us @VisitEnglandBiz on X.com or VisitEnglandon Linkedin.
Also feel free to use our VisitBritain Assets Library to download suitable images or video clips for your marketing assets.
Resources for MPs
English Tourism Week will take place on 13 – 22 March 2026.
English Tourism Week is an annual celebration of the tourism industry, showcasing its importance to local communities and economies. The theme this year’s is Local Stories, National Growth — Celebrating English Tourism.
Please join us in showing your support for English tourism:
Visit an attraction or accommodation provider in your constituency during English Tourism Week. We strongly recommend contacting your Local Visitor Economy Partnership or Destination Management Organisation to arrange a visit. If you would like us to introduce you, please email [email protected]
Share your favourite English destinations and holiday memories on social media using the hashtag #EnglishTourismWeek26.
If you are posting on social please use the hashtag #EnglishTourismWeek26 and tag us @VisitEnglandBiz on Twitter/X or VisitEnglandon Linkedin.
Supporting resources:
An industry toolkit with supporting resources for MPs will be available soon.
Watch the King’s message
Watch the King’s message
HM King Charles III is Patron of English Tourism Week. Watch the King’s message, recorded in 2016.
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I personally believe that we are incredibly lucky to be blessed with such a rich assortment of historic and cultural gems in this country, not to mention the jewel of our national parks and, above all, some of the wonders of our many hidden gardens which are once again ready to amaze and delight visitors.
Supporting England’s valuable visitor economy
English tourism touches everyone: visitors, residents, businesses and destinations. It is one of the few sectors active in every part of the country.
Composing 80% of the UK’s visitor economy, English tourism is a major employer of school leavers and young people, as well as an incubator for entrepreneurs and innovation. The sector supports thousands of businesses and over two million jobs in England.
English Tourism Week puts tourism front-of-mind for key stakeholders, including MPs and ministers, and highlights the incredible work that goes into building strong and resilient destinations. As well as high-profile press coverage and social media activity, the campaign includes VisitEngland’s Tourism Superstar award, which celebrates the dedication and passion of the people who work in our industry.
ETW Patron
His Majesty King Charles III
Be the first to hear about English Tourism Week
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