English Tourism Week

English Tourism Week took place on 14-23 March 2025. 

Sign up to our industry newsletter to keep updated on the next English Tourism Week and other activities. 

VisitEngland is proud to lead English Tourism Week celebrating our diverse, exciting and vibrant sector, and highlighting the quality and value of the English tourism offer. 

Tourism is one of England’s largest and most valuable industries and this annual campaign raises awareness of our industry among key stakeholders, including Government, Minsters. MPs and the media, of the huge contribution the English tourism sector makes to the UK economy. 

English tourism supports 200,000 SME businesses, employs 2.6 million people and generates about £71.6 billion annually for the economy in domestic visitor spending.

English Tourism Week forms part of VisitEngland’s mission to champion the sector through political engagement nationally, regionally and locally – demonstrating to political decision-makers the importance of tourism in England and their local area. 

English Tourism Week aims to: 

• Highlight to stakeholders about the huge contribution English tourism makes to the UK economy

• Kickstart the spring/summer season and give businesses and destinations a marketing hook to engage with customers and encourage bookings 

• Give businesses an opportunity to engage with local stakeholders such as MPs and media, to bring attention to tourism’s contribution in their area.

• Increase awareness among domestic visitors of the quality and variety of the English tourism offer, and encourage domestic travel.

Toolkit for businesses, destinations and industry

English Tourism Week is an annual celebration of the tourism industry, showcasing its importance to local communities and economies. The theme this year’s is ‘Supporting people and places to drive growth.’ 

A toolkit for industry is now available for you below to get involved with English Tourism Week and use across your social and web channels. 

Download the ETW25 toolkit:

• ETW25 logo lockups

• Branded posters

• Social assets 

• Editable templates(add your own images!)

• Slogan asset

• A4 sign

• Branding guidelines and word template

• Assets for Instagram

• ETW foamboard

Also feel free to use our VisitBritain Assets Library to download suitable images or video clips for your marketing assets. 

Spread the word!

Please post and share the message about supporting English tourism to your followers, customers and local partners and stakeholders and encourage them to get involved. 

If you are posting on social media please use the hashtag #EnglishTourismWeek25 and tag us @VisitEnglandBiz on X.com or VisitEnglandon Linkedin.

English Tourism Week will take place on 14 – 23 March 2025. 

English Tourism Week is an annual celebration of the tourism industry, showcasing its importance to local communities and economies. The theme this year’s is ‘Supporting people and places to drive growth.’

Please join us in showing your support for English tourism:

• Visit an attraction or accommodation provider in your constituency during English Tourism Week. We strongly recommend contacting your Local Visitor Economy Partnership or Destination Management Organisation (e.g. Visit Kent, Cumbria Tourism, or Visit West) to arrange a visit. If you would like us to introduce you, please email [email protected] 

• Share your favourite English destinations and holiday memories on social media using the hashtag #EnglishTourismWeek25. 

• If you are posting on social please use the hashtag #EnglishTourismWeek25 and tag us @VisitEnglandBiz on Twitter/X or VisitEnglandon Linkedin.

Supporting resources: 

• See toolkit to access resources.