4.2. Avoiding fizzle out
It does not matter how many layers you have in your business. Enthusiasm can wane over time, or simply forgotten - and keeping enthusiasm high is how to ensure you can see initiatives through.
Takeaways 4.2
In a nutshell
Accept that initiatives may lose steam as time goes by.
Maintain enthusiasm by anticipating fizzle out down the line.
Keep the momentum going
Initial enthusiasm means little if initiatives are met with cynicism on the front line. Commitment to sustainable and regenerative tourism needs to run through the entire company.
Without good internal communication and regular reminders, principles can easily weaken in the face of day-to-day reality, which this graphic (Adapted from Brand Manners, Pringle & Gordon) nicely illustrates.
Strategies need to be fully explained to be successfully embraced at all levels of the business. If you anticipate this and put measures in place, you can keep momentum going.
