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Welcome to Visit Britain Industry site

Welcome to the website for VisitBritain/VisitEngland - the national tourism agency. Here you’ll find support for industry professionals through the latest news and information, data and resources, and business development opportunities.

We’re passionate about raising Britain’s profile, increasing the volume and value of tourism exports and developing England’s visitor economy by working with organisations of all sizes and specialities.

From expert guidance to market intelligence, read on to find out how we can work with you.

Explore our curated information for...

  • Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.

    Group of people on street taking part in Belfast Music Tours
  • Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.

    Modern building next to a river and a bridge
  • Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

    An aerial view of an eighteenth-century palace, surrounded by gardens, trees and a lake crossed by a bridge
  • Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.

    A sign which reads "Welcome to Noah's Ark Zoo Farm" with various staff members standing in front wearing matching branded tops. Noahs Ark Zoo Farm - Gold award winner for the Accessible and Inclusive Tourism Award at the VisitEngland Awards for Excellence 2023.
  • Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.

    Two men standing in front of street art, dancing
  • Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.

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Latest news and press releases

Read our latest press releases, updates and announcements – covering both destination and corporate news.

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Explore ways to work with us

Use the filters to search the opportunities, support and collaborations that we provide for organisations in the international leisure and business events sectors.

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We’ve launched a new domestic coastal marketing campaign to drive breaks to all seaside destinations on England’s North West coast.

Photo by: VisitBritain/Zedmill

Location: Southport, England

Children running through grassy sand dunes under a bright blue sky with scattered clouds.
VisitEngland

Designed for tourism businesses in England, VisitEngland Academy’s online course Welcoming LGBTQIA+ Customers helps you develop your awareness of this market which is worth £7.1 billion to domestic tourism alone, and offers practical guidance to make your business more inclusive.

Photo by: Marketing Lancashire/Mark Tattershall

Location: Blackpool, England

Two women having fun on Blackpool beach
VisitEngland

GCC visitors are drawn to the UK's rich cultural experiences, diverse food and drink offerings, and world-class shopping. This short course offers insights as well as practical tools to help you tap into this lucrative market and ensure they feel warmly welcomed in your region.

Photo by: West Yorkshire LVEP/Tom Martin

Location: Leeds, England

Two women take a picture together in an indoor shopping arcade
VisitEngland

In this follow up to the introduction to the Regenerative Tourism Guide, author Sarah Duncan is joined by Ed Perryman, Co-Founder at Replacer for this webinar exploring the Replacer tool and discuss ways to find quick wins to transform your business.

Photo by: VisitBritain

Location: Bourton-on-the-Water, England

Woman sitting on a low stone bridge over a river in a village
VisitEngland

In addition to looking at the big question 'why regenerative tourism?', this VisitEngland Academy course is an introduction to the Regenerative Tourism Guide's PLANT system structure and the interactive tools the Guide contains to help you get your business started on its regenerative tourism journey.

Photo by: VisitBritain/Bethany Grace Ryan

Location: Wincle, England

Person sits on large rocky outcrop with scenic countryside and dramatic cloudy sky in the background.
VisitEngland
June 2026 - March 2028

See our programme of sales missions for the years 2026-28 to find out how you can meet and do business in international markets.

Photo by: VisitBritain/Timeless Photography

A conference room with round tables, people networking, laptops open, and a screen showing an image of Edinburgh, Scotland. Professional event atmosphere.
VisitBritain

Our Hosted Buyer Programme for 2025-2026 connects British tourism suppliers with around 100 international buyers from key markets face-to-face.

Photo by: VisitBritain/Kevin Moran Photography

Location: Hampton Court, England

A group of people sitting indoors at an event, some smiling and laughing, with papers and phones in their hands.
VisitBritain

Supported by WineGB, this programme is tailored specifically for English vineyards and wineries with an existing tourism offering but who are looking to develop vineyard experiences that appeal to the lucrative and growing inbound tourism market.

Photo by: VisitBritain/Dipyourtoesin

Location: Hawkinge, England

Man and woman walking between rows of vines at a vineyard
VisitEngland
March 2025 - March 2026

Join our free live sessions to get the latest inbound data and insights from our research teams. Learn about trends and product demand from our in-market specialists.

Photo by: Shutterstock / Foxy burrow

Young business woman sitting at table and taking notes in notebook
VisitBritain
New York City
Price: From £4,000 plus VAT

Join MeetEngland's annual trade mission to North America, including attendance at Successful Meeting University (SMU) International in New York City.

Location: Image flag

Flag of the USA
VisitEngland

Find out more about our screen tourism campaign Starring GREAT Britain and ways for industry to get involved.

Photo by: Castle Howard/Simon Broadhead

Location: Castle Howard, England

Interior shot of ornate fireplace and arch with painted ceiling and frescoes
VisitBritain

Be part of this opportunity to connect with international travel trade buyers

Photo by: Visit County Durham

Location: Durham, England

A view of a river with a Cathedral beyond.
VisitBritain

We’ve partnered with Tripadvisor—one of the world’s largest travel platforms—to inspire millions of travellers to explore Britain’s nations and regions.

Photo by: VisitBritain/Ben Selway

Location: Wales

Couple sat at a table inside on a train passing through a mountainous landscape
VisitBritain

Meet with us and our co-exhibitors at this leading travel trade show, 3 to 5 March 2026.

Photo by: VisitBritain

Location: Germany, Berlin

Busy trade show or exhibition hall with red and white Great Britain banners, people networking at tables, and various booths in a modern, bright venue.
VisitBritain

Partner with us to reach international consumers and trade.

Photo by: VisitBritain/John Finney/National Trust

Location: Keswick, England

Hiker walking along a path on a mountain ridge at sunrise

Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.

Photo by: Getty Images/Solstock

Location: Derwentwater, England

A senior group of friends wearing lifejackets enjoying rowing in a single boat on a river.
VisitEngland

Make your business accessible to all and widen your market and tap into a £15 billion plus market.

Photo by: VisitBritain/NYMNPA/Peter Kindersley

Location: Helmsley, England

Two women walking through the garden, with a castle in the background
VisitEngland

The VisitEngland Awards for Excellence recognise the best of England's tourism industry.

Photo by: VisitBritain/DanielaLuquini

Location: Leavesden, England

Trophies for the VisitEngland Awards for Excellence 2023. Warner Bros. Studio Tour - The Making of Harry Potter, Hertfordshire.
VisitEngland

Elevate your business, attract new customers and enjoy exclusive benefits with our star ratings, accreditations or awards.

Photo by: VisitBritain/NYMNPA/Peter Kindersley

Location: Goathland, England

Accessible bedroom, large double bed
VisitEngland

This practical guide is designed for Small to Medium Enterprises (SMEs) looking to reach overseas customers – and accompanies our free Taking England to the World training course. From pricing guidance to targeted marketing plans, each chapter guides you through developing and promoting your business in international markets.

Photo by: VisitBritain/Pinzutu

Location: Newcastle upon Tyne, England

Family walking through stalls at a market in a city
VisitEngland

Use our tools and resources to find destination knowledge, new products, images and more.

Photo by: National Geographic

Location: London, England

People clapping during the Traveller Food Festival show

Looking to expand your reach in Australia and New Zealand? This event connects UK suppliers with influential local travel trade.

Photo by: VisitBritain/Timeless Photography

Two people work together at a table with a laptop, map, notebooks, and business cards, suggesting a collaborative or planning meeting.
VisitBritain

The MeetEngland team will attend leading business events trade show IMEX Frankfurt on the official MeetEngland stand, taking part in scheduled appointments and networking opportunities with global event planners and associations.

Location: Image flag

Flag of Germany
VisitEngland

Get the latest inbound data and insights from our research teams. Learn about trends and product demand from our in-market specialists.

Photo by: Shutterstock / Foxy burrow

Young business woman sitting at table and taking notes in notebook
VisitBritain
VisitEngland

Expand the distribution and sales of your tourism product, or earn commission via the affiliate scheme and travel trade discounts on British experiences available to book online.

Photo by: Red Bike Tours

Location: London, England

Group of people on bicycles on an Old London Tour in front of Buckingham Palace
VisitBritain

Get up to date with this fire safety update webinar and find responses to frequently asked questions about the guidance, technical questions and questions specific to visitor accommodation businesses.

Photo by: Visit Northumberland/Kevin Gibson

Location: Blanchland, England

Two women enjoy an Afternoon Tea in front of a fire in an traditional historic pub
VisitEngland

Discover how to align your content with our 2025 calendar and amplify your reach.

Photo by: VisitBritain/Rod Edwards

Location: Bristol, England

Couple watching grounded hot air balloons and fireworks in the night sky
VisitBritain

TXGB is a digital platform that brings together tourism businesses to drive sales and boost productivity by connecting the market in a new and unique way.

Photo by: VisitScotland

Location: St Abbs, Scotland

Group of people on an inflatable motorboat at sea

Find advice, training and support for Britain business event stakeholders and partners.

Photo by: Shutterstock / Nattapoom V

Location: Edinburgh, Scotland

A clock tower at sunset in a busy city

Celebrating England’s vibrant visitor economy.

Photo by: VisitBritain/Pinzutu

Location: Bristol, England

Man and woman peek out of changing rooms before going for a swim
VisitEngland

VisitEngland’s annual Tourism Superstar award celebrates the dedication and passion of our industry’s employees and volunteers.

Photo by: VisitBritain/Christopher Orange

Location: Brighton, England

Two winners smiling and posing with their plaque on stage at a gala ceremony.
VisitEngland

Find out what Britain can offer your international business event across each nation.

Photo by: Blenheim Palace

Location: Blenheim, England

High angle view of people dining inside an historic palace

Looking to actively reach the Brazilian travel trade? The Brazil Roadshow 2026 is the perfect opportunity to gain exposure in this market. If you want to engage with this market get in touch with the team, below our contact details.

Flag of Brazil
VisitBritain

Grants to support bid for new events, grow existing events and secure Government advocacy in key priority sectors.

Photo by: Bookingline Ltd

Location: Brighton, England

Group of people sitting in an auditorium during a presentation

This course delivers the skills and knowledge tourism businesses in England need to reach new international customers. Find out about preparing to work with the travel trade, get actionable insights and analysis about key markets and guidance on marketing, product development, distribution and partnerships.

Photo by: VisitBritain/Mark Gilligan/National Trust

Location: Wasdale, England

Man standing on the edge of a lake watching a rainbow
VisitEngland

Essential information, advice and resources for tourism businesses in England – plus useful contacts, training and guidance on your legal obligations.

Photo by: VisitBritain/Getty Images

Location: England

Woman working on laptop at a hotel check-in desk
VisitEngland

Free resources to help your business reach new international customers.

Photo by: VisitBritain/Pinzutu

Location: Newcastle upon Tyne, England

Family walking through stalls at a market in a city
VisitEngland

Research and insights

Research and insights

Find the latest consumer and industry data and insights on domestic and inbound tourism in the UK, Britain and England. Learn about key previous trends, and explore those that are set to influence the industry in years to come.

Photo by: Getty Images/Peter Cade

Location: Plymouth, England

Male cafe owner smiling at his phone in front of the counter in the restaurant

The latest news, straight to your inbox

The latest news, straight to your inbox

Register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals. Packed with news, resources, events and market intelligence.

Register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals. Packed with news, resources, events and market intelligence.