TXGB
Unlocking the potential of the tourism sector
Tourism Exchange Great Britain (TXGB) is a transformative B2B digital platform, connecting the entire tourism ecosystem and working in partnership with VisitBritain, VisitEngland, Visit Wales and Tourism Northern Ireland.
The platform takes all types of tourism products to new audiences via a diverse and expanding network of distribution channels. It acts as a central exchange for tourism businesses to manage ‘live’ availability and prices, reach new customers and drive sales, while also enabling distributors and destinations the opportunity to tap into an exciting range of tourism products.
TXGB exists to unlock the potential of the tourism sector, by bringing the complex and fragmented landscape together.
Driving sales, boosting productivity
TXGB has already been successful in:
- Enabling new and unique routes to market – driving trade up and costs down.
- Helping to digitally enable businesses across the UK to access markets through a variety of channels.
- Powering destination campaigns that focus on driving bookings as well as inspiring customers.
- Generating millions of pounds-worth of bookings through the platform.
- Using its data to create unique insights for destinations and tourism authorities.
Why connect to TXGB?
Increase the range and reach of your bookable products online, growing the value, volume and dispersal of visitors and sales.
Gather comprehensive data on visitors and bookings, enabling smarter destination marketing and management.
Be part of an ecosystem of collaborators and innovators, creating new value right across the sector.
Making Britain bookable
Making Britain bookable
Grow your business with TXGB – whether you’re a supplier, distributor, destination or tourism technology provider.
Testimonial
“TXGB has enabled us to increase our ticketing income significantly by providing an easy to set up system, which was quick and simple to implement… And because TXGB is associated with VisitEngland, it’s easy for us and others to recognise it as a trusted supplier.”
How TXGB can support…
Whether your business offers accommodation, attractions or experiences, TXGB can help you diversify your distribution, reach new customers and grow your sales.
Sell your product via a broad range of distribution channels and unique campaigns brought together in one platform.
Reach new customers on destination websites, niche distributors and larger OTAs – both domestically and internationally.
Pay nothing until you get an online booking and opt in to as many distributors and make as many updates as you like.
For each online booking, you pay TXGB a small fee of 2.50% +VAT along with any distributor commission due.
Simply connect via your connected booking technology – or via TXGB’s free-to-use manual loading software, TX Load.
Use TXLoad to become bookable online for the first time across your website and social media channels, if you’re not already.
Contract and connect products more easily:
Gain access to live availability, pricing and content for accommodation, tours, events and attractions – every kind of UK supplier, together in one place for the first time.
Save time and resources by being able to connect with products that are hard to find, or new to market – from quirky accommodation, traditional self-catering, guided walking tours, paddle boarding and more.
Free API and tools, with no ongoing charges. TXGB has kept costs simple, fair and flexible enough to work to your preferred model. Whether you work with a ‘direct payment’ model or ‘on account payment’, there are no ongoing charges, regardless of how many queries or bookings you place through TXGB.
Drive bookings on your destination website and improve the customer journey by making your region’s accommodation, activities, attractions, experiences and tours directly bookable.
Support your local visitor economy and enable your tourism businesses to expand their distribution potential and become bookable online.
Use real time data to drive your growth. By becoming a distributor with TXGB, you’ll benefit from live pricing, availability, campaign tools and unique analytical data.
Power long-term strategy by continuously improving campaigns and fully understanding the economic impact of work.
TXGB connects a huge and diverse range of booking systems to an equally wide range of distribution channels – from those in hard-to-reach markets to special niches, plus over 100 destination websites and larger OTAs, domestically and internationally.
Target new markets and increase your reach. Accelerate your product roadmap at no cost, enabling your users to reach new and larger audiences.
Connect for free, with just the API development costs to cover.
What else does TXGB offer?
Partnership with the VisitBritain Shop
The VisitBritain Shop is now powered by TXGB technology, enabling real-time availability and prices for the best of the UK’s tours, attractions and experiences.
As a result of the partnership, it is straightforward for visitors to checkout and pay on the VisitBritain Shop, with multiple currency options, enabling businesses to maximise their income via a trusted, secure platform.
TXGB has collaborated with the VisitBritain Shop on projects such as the most recent £4m National Lottery Days Out campaign and the This One’s On Us domestic voucher campaign from January to March 2023, which generated bookings from over 250 UK suppliers. This enabled UK businesses to showcase their products to new audiences and boost their sales.
The integration of bookable transport products in the exchange also opens the door for bus and rail travel to be connected for the first time.
Fireside Chats virtual series
TXGB is hosting a series of virtual Fireside Chats, where thought leaders from across the tourism industry participate in open, lively and topical conversations. Visit the TXGB LinkedIn page to register for these events or watch previous discussions on the TXGB website.
Benefits of working with TXGB
See case studies of TXGB’s partnerships with:
Adventure Valley, Visit Durham
Hooked On Group, Newcastle
Letteran Lodges, Northern Ireland
Devil’s Bridge, Wales.
Testimonial
“We’re delighted to be working with TXGB and VisitEngland. It’s a superb platform to work with new providers and also gives us an opportunity to work more closely with our regional partners on key events such as the Rugby League World Cup.”
How to get connected
Connecting to TXGB is quick and simple:
1. Visit txgb.co.uk and click ‘Get started’. The initial application takes between 2 to 5 minutes.
2. The TXGB Support team will be in touch with next steps to connect your booking technology and start to map your live availability and prices. Or if you are looking to use TXLoad, you will be sent instructions on next steps to set up your account.
3. Log into your TXGB dashboard and start to review and opt into your chosen sales channels.
Got a question or need assistance?
Reach the TXGB team during office hours via:
- live chat on the TXGB website
- email [email protected]
- call 0330 223 5050
More about TXGB
Launched in 2019, this B2B platform now includes connections to over 100 destinations across the UK.
This is in addition to booking systems such as Bookalet, Guestline, Ventrata and Staah and key distributors including Lovetovisit, Away with the Kids and Daysout.com.
In addition, TXGB has strong strategic partnerships with renowned organisations such as Google (for their Hotel Ads 0% commission sales channel and Google Things to do) and the AA.
Through the power and reach of these connections, TXGB can make it simpler to connect and diversify your business’ distribution, and unlock the full potential of the UK’s tourism industry.
Testimonial
“Our target market is interested in memorable experiences, so working with TXGB and being able to offer a wide variety of bookable options helps us to connect with this key demographic.”
Social links
Find out more