Get quality assessed
Introduction to Quality assessment
A VisitEngland star rating or accreditation gives potential customers a label they can trust. Highlighting your dedication to quality, it shows that your business has been independently verified by the national tourism authority as offering a consistently high standard of service, and experience.
The VisitEngland Quality Scheme celebrates excellence in tourism businesses of all sizes and varieties: from family-run guesthouses to world-renowned museums. We visit, assess and rate enterprises across 20 different categories, awarding star-based ratings and the VisitEngland Quality Rose Marque to successful participants.
Celebrating the best of the best
Businesses that out-perform in their category and offer outstanding quality within their star rating may also be nominated for an additional tribute. This could be a VisitEngland Gold, Silver or ROSE Award for accommodation providers, or a VisitEngland Accolade for tourism attractions.
Read on to discover which assessment category applies to your business, explore more benefits of the VisitEngland Quality Scheme and meet previous accolade winners.
Which types of businesses can be assessed?
The VisitEngland Quality Scheme features 20 different schemes – such as visitor attractions, hotels, self-catering, holiday parks, glamping sites and hostels. The Taste and Local Food accolades are open to businesses serving food and drink.
How can the VisitEngland Quality Scheme benefit your business?
Advice
You will be visited by an assessor every year who will look round your business and provide recommendations, suggestions and feedback to help you grow your business. They will also be able to share best practice hints and tips from other businesses across the country.
Accolades
Participants may be eligible to achieve one of our annual accolades – such as the VisitEngland ROSE Awards and the VisitEngland Visitor Attraction Accolades. Our assessors can also provide advice and guidance on entry into regional and national awards.
Accreditation
VisitEngland’s accreditations have worldwide recognition, and participants are permitted to use the VisitEngland Quality Rose Marque.
Visibility
Your successful businesses will be showcased on visitenglandassessmentservices.com and ratedtrips.com – both of which include free links to your website.
Communication
Participants will receive regular updates on industry news, networking events, informative articles and more with our bespoke communications, including a quarterly magazine and regular email newsletters.
Support
Get year-round access to practical advice and guidance. Our expert assessors are always available to offer support to participants.
Events
Meet our VisitEngland team and other participants at exhibitions and shows throughout the year – a valuable networking opportunity.
Exclusivity
We offer lots of benefits to participants – from discounted product offers to free HR advice.
Link to VisitEngland assessments
Learn more about VisitEngland assessments and apply
Discover how to join the VisitEngland Quality Scheme, how it could boost your business and the awards you may be eligible to enter on the VisitEngland Assessment Services website.
Discover how to join the VisitEngland Quality Scheme, how it could boost your business and the awards you may be eligible to enter on the VisitEngland Assessment Services website.
The ROSE Awards
The ROSE Awards recognise the accommodation providers across England who provide visitors with the warmest of welcomes. They celebrate the establishments where the owners, management and employees, irrespective of their star rating, style or type of accommodation, provide outstanding experiences for their customers. For more information on the businesses listed below, please contact the VisitEngland Assessment Services team on [email protected] or 01256 338350.
Meet the winners: ROSE Awards 2024
Beech Croft Farm Caravan Park, Buxton (Holiday Park)
Biggin Hall, Buxton (Hotel)
Browns, Worksop (Guest Accommodation)
Clematis Cottage, Tealby (Self-Catering)
Delph Bank Touring Caravan Park, Spalding (Holiday Park)
Horspool Retreat, Nottingham (Self-Catering)
Sandybrook Lodges, Ashbourne (Holiday Park)
Stanshope Hall, Ashbourne (Guest Accommodation)
The Milking Parlour at Mill Stream Barn, Louth (Self-Catering)
The Post House, Ibstock (Guest Accommodation)
Waterlily at Stretton Lakes, Oakham (Self-Catering)
Amazons at Hippersons Boatyard, Beccles (Glamping)
Andover House Hotel & Restaurant, Great Yarmouth (Hotel)
Beaumont House, Great Yarmouth (Guest Accommodation)
Castle Keep, Southwold (Self-Catering)
Cromer Country Club, Cromer (Serviced Apartments)
Ellinbrook Guest House, Hunstanton (Guest Accommodation)
Goshawk Barn at Rookery Barn Holidays, Ridlington (Self-Catering)
Granary Cottage at Fullers Hill Cottages, Sandy (Self-Catering)
Holly House, Heacham (Self-Catering)
Jesus College, Cambridge (Campus)
Linden Bed & Breakfast, Kings Lynn (Guest Accommodation)
Mabel Cottage, Sheringham (Self-Catering)
Plover House at The Kelling Estate, Holt (Self-Catering)
Roslin Beach Hotel, Southend on sea (Hotel)
Swallow Cottage at Waterfall Farm Cottages, Dereham (Self-Catering)
The Blue Cow, Huntingdon (Guest Accommodation)
The Old Bridge Hotel, Huntingdon (Hotel)
The Four Horseshoes, Eye (Guest Accommodation)
YHA Sheringham, Sheringham (Hostel)
Ham Yard Hotel, London (Hotel)
1 Teesdale Road, Barnard Castle (Self-Catering)
Bonners Lodge, Consett (Guest Accommodation)
Honeybee Cottage, Warkworth (Self-Catering)
Honeypot House, Wooler (Self-Catering)
Maldron Hotel Newcastle, Newcastle (Hotel)
Pine Cone Hideaway, Belford (Self-Catering)
West Acre House, Alnwick (Guest Accommodation)
West Longridge Manor, Berwick on Tweed (Guest Accommodation)
Barley Store at Dickinson Place Holiday Cottages, Maryport (Self-Catering)
Bessiestown Farm Country Guesthouse, Carlisle (Guest Accommodation)
Cuthbert Hill Farm, Preston (Self-Catering)
Netherbeck Holiday Park, Carnforth (Holiday Park)
Pennine View Park, Kirkby Stephen (Holiday Park)
San Ging, Keswick (Self-Catering)
Stone Cottage, Patterdale (Self-Catering)
Stone House Farm, St Bees (Guest Accommodation)
The Cartford Inn, Preston (Guest Accommodation)
The Jug and Bottle, Wirral (Guest Accommodation)
Alkham Court, Dover (Guest Accommodation)
Castle Cottage, Wadhurst (Self-Catering)
Hever Castle Bed & Breakfast, Edenbridge (Guest Accommodation)
House Forty One, Aylesbury (Guest Accommodation)
Masters Lodging at Greyfriars Hideaway, Oxford (Self-Catering)
Snowdon House, Shanklin (Guest Accommodation)
The Duke on the Test, Romsey (Guest Accommodation)
Undercastle Cottage, New Forest (Self-Catering)
1 Rock View, Wadebridge (Self-Catering)
Beach House, West Looe (Self-Catering)
Beaverbrook at Beaverbrook 20 and Churchill 20, Ilminster (Self-Catering)
Bluewaters Lodge, Paignton (Bed & Breakfast)
Bramblecoombe, Looe (Self-Catering)
Cherry Plum Cottage at Pear Tree Cottages, Wedmore (Self-Catering)
Cleavel at Burnbake Forest Lodges, Corfe Castle (Self-Catering)
Cleeve Cottage, Prestbury (Self-Catering)
Crebinick House, St Marys (Guest Accommodation)
Culls Cottage – Eco Chic Cottages, Southrop (Self-Catering)
Fairwinds, Brixham (Bed & Breakfast)
Garway Lodge, Torquay (Guest Accommodation)
Hank’s Annexe at Higher Wiscombe, Colyton (Self-Catering)
Lime Kiln at Church Farm Country Cottages, Bradford on Avon (Self-Catering)
Old Barn at Coulscott House, Coombe Martin (Self-Catering)
Selworthy at Duddings Country Cottages, Minehead (Self-Catering)
Spring Cottage B&B, Probus (Guest Accommodation)
Swallows Loft at Red Doors Farm, Honiton (Self-Catering)
Teazers, Padstow (Self-Catering)
The Annex, Yew Tree Cottage, Bristol (Self-Catering)
The Hyde at Upton Grange, Dorchester (Self-Catering)
The Old Milking Parlour, Wells (Self-Catering)
The Oval, Dunster (Self-Catering)
The Somerville Boutique B&B, Torquay (Guest Accommodation)
Tincleton Lodge at Dorset Holiday Cottages, Tincleton (Self-Catering)
Barn Owl View at Burlton Cottages, Shrewsbury (Self-Catering)
Hillside Cottage, Eckington (Self-Catering)
Kites Nest at Woodside Lodges, Ledbury (Self-Catering)
Night Sky at Heart of the Wye, Clifford (Glamping)
Trevase Granary, St Owens Cross (Self-Catering)
Ann’s Cottage and The Old Smithy, Pickering (Guest Accommodation)
Archways at Loand House Court, Pickering (Self-Catering)
Barn Owl at Incline View Holidays, Great Ayton (Glamping)
Daisy at Killerby Old Hall, Cayton (Glamping)
Ellerbeck Cottage at Hungate Cottages, Pickering (Self-Catering)
MonkBridge House, York (Guest Accommodation)
Pasture House at Pasture House Holiday Cottages, Driffield (Self-Catering)
Sherlock Cottage, Whitby (Self-Catering)
The Farrier, Scarborough (Guest Accommodation)
The Helaina, Scarborough (Guest Accommodation)
The Moorings, Whitby (Self-Catering)
The White Bear, Masham (Guest Accommodation)
Urlay Nook, Leyburn (Self-Catering)
VisitEngland Visitor Attraction Accolades
VisitEngland’s Accolades are designed to celebrate excellence within the visitor attraction sector and showcase those businesses in our VisitEngland Visitor Attraction Quality Scheme that go the extra mile to provide a high-quality day out. This could be through a warm welcome, an engaging story, a delicious lunch or the overall visitor experience. Accolades are given for the following categories: Welcome, Best Told Story, Quality Food & Drink, Hidden Gem and Gold.
For more information on the accolade winners listed below, the Visitor Attraction Accolades or the Visitor Attraction Quality Scheme, please contact the VisitEngland Assessment Services team at [email protected].
Meet the winners: VisitEngland Accolades 2023-2024
- 1620s House & Garden at Donington le Heath, Coalville – Welcome
- Bransby Horses, Lincoln – Gold
- Lincoln Sightseeing Bus Tour, Lincoln - Gold (Tour)
- Melton Carnegie Museum, Melton Mowbray – Welcome
- Renishaw Hall & Gardens, Renishaw - Quality Food & Drink
- RSPB Sherwood Forest, Mansfield – Gold
- The Heights of Abraham, Matlock Bath – Gold
- Tiny Steps Petting Farm, Thurlby - Welcome
- Adventure Island, Southend – Gold
- Beth Chatto Gardens, Colchester – Best Told Story
- Chelmsford Museum, Chelmsford – Gold
- Holkham, Wells-next-the-Sea – Gold
- Traditional Punting Company, Cambridge – Gold (Tour)
- National Horse Racing Museum, Newmarket – Gold
- RSPB Lakenheath Fen Nature Reserve, Lakenheath – Welcome
- Sandringham Estate, Sandringham – Gold
- Sheringham Museum, Sheringham – Hidden Gem
- Thursford, Fakenham – Welcome
- Wildfowl and Wetland Trust – Welney, Wisbech - Welcome
- Cutty Sark, Greenwich – Best Told Story
- Kensington Palace, London – Quality Food & Drink
- Old Royal Naval College Greenwich, London – Quality Food & Drink
- Sambrook’s Heritage Centre, London – Hidden Gem
- Tower of London, London – Gold
- Wimbledon Lawn Tennis Museum and Tour, Wimbledon – Gold
- Hall Hill Farm, Durham – Welcome
- Hopetown Darlington, Darlington – Welcome
- Raby Castle, Darlington – Best Told Story
- Roman Army Museum, Greenhead – Welcome
- The Auckland Project, Durham – Gold
- Wildfowl and Wetland Trust – Washington, Washington – Best Told Story
- Avro Heritage Museum, Stockport – Hidden Gem
- Chester Zoo, Chester – Best Told Story
- Levens Hall & Gardens, Kendal – Quality Food & Drink
- Mountain Goat Tours and Holidays, Windermere – Gold (Tour)
- The Beacon Museum, Whitehaven – Quality Food & Drink
- The Lakes Distillery, Cockermouth – Gold
- Whinlatter Forest, Keswick – Gold
- Canterbury Historic River Tours, Canterbury – Gold (Passenger Boat)
- Odds Farm Park, High Wycombe – Quality Food & Drink
- Roald Dahl Museum and Story Centre, Great Missenden – Best Told Story
- Shepherd Neame Visitor Centre, Faversham – Welcome
- Silent Pool Distillery, Albury – Best Told Story
- St Barbe Museum & Art Gallery, Lymington – Hidden Gem
- The Bolney Wine Estate, Bolney – Hidden Gem
- The Historic Dockyard Chatham, Chatham – Gold
- The Hook Norton Brewery Co Ltd, Hook Norton – Hidden Gem
- Aerospace Bristol, Bristol – Quality Food & Drink
- Corinium Museum, Cirencester – Welcome
- Haynes Motor Museum, Yeovil – Gold
- REME Museum, Chippenham – Welcome
- The Donkey Sanctuary, Sidmouth – Quality Food & Drink
- Westonbirt, The National Arboretum, Tetbury – Best Told Story
- Wildfowl & Wetland Trust – Slimbridge, Slimbridge – Gold
- Emma Bridgewater Factory, Stoke-on-Trent – Gold (Tour)
- Hartlebury Castle, Kidderminster – Best Told Story
- Museum of Cannock Chase, Cannock – Welcome
- National Memorial Arboretum, Alrewas – Gold
- Tamworth Castle, Tamworth – Welcome
- The Commandery, Worcester – Welcome
- World of Wedgwood, Stoke-on-Trent – Welcome
- Clifton Park Museum, Rotherham – Welcome
- Green Howards Museum, Richmond – Hidden Gem
- M&S Archive, Leeds – Best Told Story
- RHS Garden Harlow Carr, Harrogate – Gold
- RSPB Saltholme Nature Reserve, Middlesbrough – Welcome
- Scampston Hall & Walled Garden, Malton – Gold
- Spirit of Yorkshire Distillery, Hunmanby – Gold (Tour)
- Yorkshire Sculpture Park, Wakefield – Gold
- Yorkshire Wildlife Park, Doncaster – Gold
- Hamptonne Country Life Museum, St Lawrence - Welcome
- La Hougue Bie, Grouville – Quality Food & Drink
