English Tourism Week

English Tourism Week will next take place on 14-23 March 2025. 

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VisitEngland is proud to lead English Tourism Week (14-23 March 2025) celebrating our diverse, exciting and vibrant sector, and highlighting the quality and value of English tourism. 

This annual campaign raises awareness of our industry among key stakeholders, including MPs, ministers and the media. It forms part of VisitEngland’s mission to champion the sector through political engagement nationally, regionally and locally – demonstrating to political decision-makers the importance of tourism in England and their local area. 

English Tourism Week aims to: 

• Kickstart the spring/summer season and give businesses and destinations a marketing hook to engage with customers and encourage bookings 

• Give businesses an opportunity to engage with local stakeholders such as MPs and media, to bring attention to tourism’s contribution in their area.

• Increase awareness among domestic visitors of the quality and variety of the English tourism offer, and encourage domestic travel.

Resources for businesses, destinations and industry

A toolkit for industry will be available for you soon to get involved with English Tourism Week. The toolkit will be packed with logos and branded imagery that you can use across your social and web channels, along with branded templates where you can add your own imagery too, (using Photoshop or Powerpoint). 

Feel free to use ourVisitBritain Assets Library to download suitable images or video clips for your assets. 

If you are posting on social please use the hashtag #EnglishTourismWeek25 and tag us @VisitEnglandBiz on Twitter/X or VisitEnglandon Linkedin.

English Tourism Week will next take place on 14 – 23 March 2025. 

English Tourism Week is an annual celebration of the tourism industry, showcasing its importance to local communities and economies.

This year’s theme is ‘Supporting tourism, the heart of our communities’, highlighting the visitor economy’s social, cultural and economic impact. 

Please join us in showing your support for English tourism:

• Visit an attraction or accommodation provider in your constituency during English Tourism Week. We strongly recommend contacting your Local Visitor Economy Partnership or Destination Management Organisation (e.g. Visit Kent, Cumbria Tourism, or Visit West) to arrange a visit. If you would like us to introduce you, please email [email protected] 

• Share your favourite English destinations and holiday memories on social media using the hashtag #EnglishTourismWeek25. Remember to tag @VisitEnglandBiz in any tweets.

Supporting resources: 

• Supporting resources will be made available soon.