Our research in 2022 shows that to save time and energy when researching a trip, people with accessibility requirements want the ability to shortlist places to stay and visit based on key accessibility features. They then want to be able to view a Detailed Access Guide to make their final decision.
Free questionnaires listing the key accessibility features at tourism venues, that are most important to people with a range of accessibility requirements, are now available to download for free as part of the Accessible and Inclusive Tourism Toolkit for Businesses. These have been informed by robust consumer research with over 800 disabled travellers.
Tourism businesses can use the questionnaire to identify the key accessibility features in their business and list these on their websites to provide high-level accessibility information.
The questionnaires can also be used by tourism listing websites (such as online travel agents, search aggregators and local destination websites) to gather data on the top accessibility features of venues. This will allow them to display this information as part of venue listings on their websites and provide the ability to filter venues by key accessibility features.
Accessibility information should also include a link to an AccessAble Detailed Access Guide, where possible, to help people with accessibility requirements make the final decision on where to stay and visit.
Information and guidance for tourism businesses
You can now download a free questionnaire, specific to your business type, to help you identify the key accessibility features at your venue from the Accessible and Inclusive Tourism Toolkit for Businesses.
More information on promoting your venue’s accessibility can be found within the Marketing your accessibility section of the toolkit.
Information and guidance for tourism listing websites
Guidance for tourism product distribution websites, including specific questionnaires to help you gather information for your product listings, is available on request. Please email qad@visitengland.org for more information.
