Get your introduction to PR toolkit

Intended for managers or employees at English tourism businesses who are not marketing professionals, this toolkit gives you simple steps towards getting media coverage.

You’ll find helpful advice such as who to contact in the media and how to make your pitch.

There is also guidance on writing press releases to liaising with journalists and working with social media and influencers.

Find suggestions on how to measure your PR campaign.

Included throughout are case studies from small to medium-sized enterprises (SMEs) who have successfully scored media coverage without spending lots of time or money.

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