Make your business accessible and inclusive
Introduction
16 million people in the UK have a disability – that’s nearly one in four of us.
Disabled travellers tend to be loyal, often returning to places that cater to requirements.
Many of your existing customers are likely to have an impairment or be disabled, but these are not always visible or disclosed.
Why be inclusive?
The value of the Purple Pound
By making your business more inclusive, you are widening your offering to help attract part of market with a £14.6 billion spend in England alone.
Accessible and inclusive tourism research
VisitBritain and VisitEngland have carried out a series of research projects to gather insights on accessible and inclusive tourism.
The Equality Act 2010
Information on what you need to do to conform to the Equality Act 2010 and avoid disability discrimination.
How to become more inclusive
Accessible and Inclusive Tourism Toolkit for Businesses
Wherever you are in your accessibility journey − and however new or well-established your business is − our Accessible and Inclusive Tourism Toolkit for Businesses aims to give you the practical hints and tips, and the reassurance and confidence, to move forward inclusively.
Accessibility information
Accessibility information
Find out more about promoting your key accessibility features and providing detailed descriptions of venue accessibility in an Accessibility Guide.
Find out more about promoting your key accessibility features and providing detailed descriptions of venue accessibility in an Accessibility Guide.
Other resources
Discover England’s Inclusive Tourism Action Group (EITAG)
Find out about the people behind England’s inclusive tourism action group and its plans for a nation of world-class accessible tourism experiences.
North York Moors Accessibility Project
Find out about the North York Moors Accessibility Project – aimed at inspiring people with accessibility requirements in the Dutch market to take short breaks in the North York Moors.
National Accessible Scheme update
Read about the next stage of VisitEngland’s accessible tourism initiatives. In line with ambitions to become the most accessible tourism destination in Europe.
Why support Purple Tuesday?
Learn more about this national initiative to improve the visitor experience for every customer, culminating each November in a celebration where all sectors showcase their support.
England for Everyone
For many families in England, holidays are out of reach. In collaboration with the Family Holiday Charity, we work to enable families with low incomes and caring responsibilities to enjoy a break in England.
