VisitEngland Award Winners' PR Toolkit
Introduction
Huge congratulations on winning an Award for Excellence. As well as recognising the quality of your product, this win represents an PR opportunity — but only temporarily.
And media coverage won’t magically ensue: you’ll have to be proactive and tell the right journalists why they should cover your business.
This toolkit contains advice on how to:
Find contacts for the most useful editors, writers and influencers.
Identify the most effective publications, websites and podcasts.
Craft the perfect press release and print-worthy images.
Make your pitch stand out, and hit editors’ inboxes at the ideal time.
Use social media to communicate your win and find new followers.
Gain valuable coverage from influencers, bloggers and vloggers.
How the award winners’ PR toolkit can help you
Produced for those who are time-poor and not marketing professionals, this PR Toolkit advises you on how to secure and maximise the media coverage around your award win. It is split into four main sections covering who to contact, what exactly to say, how best to say it and when to say it. You can also read case studies from recent winners who have excelled in promoting their award. The final section focuses on your potentially working with social media influencers.
Good luck in making the most of your fantastic award win!
Chapter listings
Chapter 1: Who to contact
Discover the UK’s many travel media outlets who may want to cover your win – and how to find the best editorial contact.
Chapter 2: What to say
Expert advice for finding your ‘hook’, communicating your unique qualities and arranging media stays in return for coverage.
Chapter 3: How to say it
How to craft the perfect press release, write engagingly and use social media to publicise your award win effectively.
Chapter 4: When to make your approach
Timing is everything. Here’s how to work out a publication’s lead time, the best time to pitch and the delicate art of chasing.
Chapter 5: Working with influencers
Bloggers, vloggers and social media influencers can provide valuable coverage – here’s how best to work with them.
Full award winners’ PR toolkit
Read the PR toolkit in full, or scroll up to browse each individual chapter.
