Driving global sales and distribution

The VisitBritain Shop is our official online e-commerce site, the first-stop shop for booking London and UK transport tickets, airport transfers, must-see attractions, theatre, immersive tours and a wide range of new and exciting experiences across the UK. 

Linking with our international marketing, the VisitBritain shop is accessible to customers and travel trade partners all over the world – offering live availability, transactions in multiple currencies and languages and instant booking confirmation. As part of our continuous engagement with the travel trade, we also provide exclusive discounts and instant commission for partners and publishers alike thanks to our affiliate scheme. 

Tourism Exchange GB (TXGB) is the technology behind the majority of the products available on the VisitBritain Shop. This partnership enables tourism businesses to seamlessly share live availability and pricing, which in turn improves the overall consumer journey. 

TXGB is a digital platform that brings together tourism businesses to drive sales and boost productivity, by connecting the market in a new and unique way. Each pillar of the tourism sector can now more easily connect and unlock unique benefits, bringing together tourism businesses, booking systems and distribution channels in one central marketplace. 

TXGB is working with thousands of tourism businesses in over 100 destinations to enable new routes to market, driving trade up and costs down. By digitally enabling businesses across the UK, TXGB gives them access to a variety of distribution channels alongside regional and national campaigns. Together with its partners, TXGB is helping to increase the range and reach of bookable products online, increasing value, volume and dispersal of visitors.