England Tourism Business Monitor
Released on:
January 2019
Next release:
not scheduled
For further information, please contact [email protected].
January 2019
not scheduled
For further information, please contact [email protected].
43% of accommodation providers reported an increase compared with the previous year, while 17% saw a decline in visitors over the Christmas and New Year 2018 period, vs the year before.
Over half (56%) of attractions reported improvement in admissions over the festive period, which was consistent with the result for 2018 overall.
Advanced accommodation booking levels from now until the end of Easter were comparatively low across all accommodation types, while booking outlook for summer 2019 looked fairly stable, with 58% reporting the same booking levels as 2018.
Among attractions, business confidence in the period up until Easter was more tentative than during past waves. More than 9 in 10 still felt confident, but only 27% felt ‘very’ confident.
View the full findings
The Tourism Business Monitor was a survey of accommodation and attractions businesses. While currently not running, the survey used to take place several times a year (often January, Easter, July, September and October). Results were published at a total level and for different types of business.
At key times of the year, we asked a sample of around 300 accommodation providers and around 250 visitor attractions in England to report their performance in the most recent period and their expectations for the coming months. We also included questions in the survey to collect information about topical issues and any other areas that may have affected performance.
Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.
Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.
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Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.
Everything you need to inspire your clients. Discover new products, experiences and itinerary ideas – plus useful resources and the latest market insights.
Reach new customers and increase your profitability. Drive sales with our tools, events and training, find out about quality assessment and get expert guidance from the England Business Advice Hub.
Build sustainable and valuable growth. Learn about England’s new destination management structure, find expert advice, and boost your proposition with our training and toolkits.
Access resources for business events to support your business development and event strategy. Discover England, Scotland and Wales' business event offering for your next conference, incentive, exhibition or event.
Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.
Studying tourism at school, college or university? We’ve gathered essential resources and data for students of tourism, plus information about our internships.