Skip page header and navigation
VisitBritain

Expedia Marketing Alignment Opportunity

Create a bespoke digital advertising campaign with the Expedia Marketing Alignment Opportunity.

VisitBritain/Ben Selway

Couple, sat at a table inside train carriage, looking out

At a glance

VisitBritain and Expedia Group will be launching a multimillion pound global partnership to drive awareness and bookings into Britain from the US, AU, DE and FR markets. To capitalize on the significant exposure and awareness that VisitBritain will be driving, your business has the opportunity to run an aligned marketing campaign and drive conversion.

What do I get?

  • Be-spoke digital ad campaign running at the same time as the VisitBritain global partnership to align with targeting the same audience. Specific details will be planned with Expedia​ Group Media Solutions. 

Aims and objectives

  • Generate awareness and stimulate consideration to visit Britain among travel intenders. ​
  • These opportunities allow you to capitalize on this interest by expanding on VisitBritain’s marketing objectives to include engagement and conversion.​

Media channels and budget

Media channels

Media will run across Expedia platforms, examples of the benefits unlocked within this opportunity include (but aren’t limited to):

  • Market activation to co-ordinate with VB partnerships on US, AU, DE and FR
  • Customer marketing solutions & exclusive access to EG audience and technology
  • Dedicated creative service
  • Standing land page
  • Custom market insights 
  • Social media and passport ads 

Budget:

Packages starting from £5,000*
 

*subject to discussions  with Expedia

Partner eligibility criteria

  • Open to any industry partner or organisation promoting the UK**
  • For more information please contact Keri Oxborough  [email protected].

**Partners must be agreed with VisitBritain and Expedia

Contacts

Partnerships

Contact the team