France Workshop 2025
About the event
France Workshop 2025 is an effective platform to connect and enhance your relationships with the French travel trade.
France Workshop 2025 offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from France and join networking sessions. This event enables delegates to strengthen their existing relationships, learn about the market directly from our in-market team and trade, and gain valuable direct contacts to unlock new opportunities.
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At a glance
- Event date: Thursday 13 February 2025
- Time: 15:30 - 20:00
- Registration deadline: 13 December 2024
- Location: The British Ambassador’s Residence, Paris
- Registration fees (GBP): £300 +VAT (strictly limited to one attendee per company)
- Level of experience required: Beginner, Intermediate and Advanced
Who is it for?
International trade-ready businesses, including (but not limited to) destinations, accommodation providers, DMCs, transport providers and attractions. Important to note: Places are limited to a strict maximum of 30 (thirty) UK Suppliers. Priority will be given to LVEPs, DDPs and attractions/experiences that did not previously attend IFTM or BIM in the previous two years. Event is limited to one delegate per company.
Who will I meet?
French buyers, mainly from Paris but also from other French cities, will be present. These are travel agencies and tour operators (leisure) who do groups, FIT or both. The buyers will be advisors, sales representatives or production managers.
What do I get?
- Chance to meet face-to-face with up to 60 buyers from France and 30 UK suppliers.
- Opportunity for one-to-one meetings with local trade.
- Networking opportunities.
What is included?
Exhibiting partners will benefit from:
- Own meeting table for face-to-face meetings with the French trade.
- Networking opportunities throughout the event.
- Comprehensive list of contacts to develop your business in this market.
What is not included?
- Accommodation.
- Transport.
- Airport transfers.
- Personal expenses.
Agenda
15:00 to 15:30 - Suppliers set up at their tables to welcome buyers
15:30 to 18:30 - Workshop – buyers will move from table to table to talk with suppliers. Timing will be set to allow all buyers to see many suppliers.
18:30 to 20:00 - Networking, cocktail (drinks and food)
Why should I target France?
According to figures from the International Passenger Survey by the ONS, in 2023 the French market ranked 2nd overall in terms of visits to the UK with 3.2 million visits, and 3rd in terms of value, contributing more than £1.6 billion to the UK visitor economy.
The first half of 2024 has been very promising, surpassing pre-covid numbers, with 1.92 million visits (+29% vs 2023 and +10% vs 2019) and almost 1 billon in spend (£965m exactly), which is +28% vs 2023 and +73% vs 2019 (in nominal terms, not adjusted for inflation).
France remains #1 market in Europe, and #2 globally in both volume and spend behind the US.
Apply to attend France Workshop 2025
All applications are subject to approval. Ensure you liaise your National Tourism Authority (VisitScotland, Visit Wales) or with your local England LVEP if you are based in England. We aim to provide you with an update on the status of the event and the status of your application shortly after we close registrations and review all applications.
Important information
All registrations are subject to approval to ensure a variety of regions and product types – and considering market relevance, trade readiness and a capped number per product sector.
Useful contacts
For UK industry, please contact:
