Germany Workshop 2024
Introduction
Germany Workshop 2024 offers UK international trade-ready businesses the unique opportunity to meet agents from across Germany all under one roof.
This event has been designed for businesses that are new** to the German market as to gain exposure with local travel trade and agents, start building business awareness and relationships. Our local team will support the businesses in attendance to access new opportunities with the market.
**not attended ITB Berlin or BIM in the past 2 years.
At a glance
Event dates: 13-14 November 2024
Location: Frankfurt, Germany
Price: Primary Delegate Fee: £1,500+VAT / no Secondary delegate option available for this event.
Registration deadline: 5th August 2024 (it may close earlier upon reaching capacity)
Who will I meet?
This event will give access to major tour operators with Britain programmes who offer FIT and group tours, package wholesalers with Britain programmes - but also Britain (& Ireland) specialists or smaller FIT operators.
Who should attend this event?
- Trade ready businesses from across the UK with bookable product for German Market.
- Accommodation, attractions/experiences, LVEPs and DDPs that did not previously attend ITB, BIM in the previous two years.
- For the nature of this event we would advice DMCs businesses to look at alternative events as this event is not available for DMCs partners. Feel free to express interest for events such as ITB Berlin 2025 (opening soon)
- Level of experience required: Beginner to intermediate.
- Spaces for this event are limited. All registrations are subject to approval to ensure a variety of regions and product types – and considering market relevance, trade readiness and a capped number per product sector and registration date.
Grants: There are currently no grants available through VisitBritain, but it is worth checking with your Local Visitor Economy Partnership (LVEP) or Destination Management Organisation (DMO) as in some instances grants are available through local authorities to attend overseas trade events.
What is included?
- Table for 1-2-1 meetings
- 1 night accommodation (13th November) and meals for the duration of the event
- Networking opportunities throughout the event
- Comprehensive list of contacts to develop your business in market
- Evening Entertainment Dinner at International Tigerpalast Revue with German Buyers
Agenda
| Time | Day 1 Wed 13th November | Day 2 Thur 14th November |
| Morning | Arrivals | B2B workshop (8.45 am start) |
| Afternoon | Welcome & Briefing (3pm) | B2B workshop |
| Evening | Welcome Dinner | Closing and departures (2.30pm finish) |
Why should I target the German Market?
Germany is the UK’s third largest source market by visit volume and second most valuable by visitor spending, only topped by the US. German visitors set a new record with £1.8bn contributed to the UK’s visitor economy in 2023 (up 17% on 2019 value and driven by records in all but the first quarter of 2023).
German visits had an average length of 6 nights with average spend per visit of £619 – this is £134 more than pre-pandemic!
Visitors from Germany contributed a record of £842m to London’s visitor economy in 2023. The German market also offers excellent regional spread opportunities: In 2023, 35% of all German visitor nights in the UK were spent in London, 46% in England outside of the capital, 15% in Scotland and 4% in Wales.
German holiday market:
UK holidays visits from Germany have virtually fully recovered in 2023 (just 3% shy of 2019 volume) and set a new record with an unprecedented 9.2m visitor nights spent in the UK. The German holiday market is now worth a record of more than £1bn in visitor spending all across the UK (19% more than pre-pandemic, driven by records in all but the first quarter of 2023). With an average spend per visit of £706, German holidaymakers spent £130 more in 2023 than in 2019.
For additional information visit Germany Market Page, Germany Market Snapshot, Germany Market Profile.
Source: International Passenger Survey by ONS 2023.
Apply to attend Germany Workshop 2024
All applications are subject to approval. Ensure you liaise your local Tourism Authority (VisitScotland, Visit Wales, Tourism Northern Ireland etc..) and with your local England LVEP if you are based in England. We aim to provide you with an update on the status of the event and the status of your application shortly after we close registrations and review all applications.
Important information
Please do not book flights or any travel until you receive confirmation that your registration has been approved.
The event will only go ahead upon reaching minimum registration numbers; we aim to inform everybody who has registered shortly after we close registations.
By submitting a registration, on approval, you are confirming your attendance to the event.
