ITB Berlin 2025 (Internationale Tourismus Börse)
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Corner view of the VisitBritain stand at ITB Berlin 2024
Attendees meeting at the VisitBritain stand at ITB Berlin 2024
Attendees meeting at the VisitBritain stand at ITB Berlin 2024
VisitBritain stand at ITB Berlin 2024
VisitBritain stand at ITB Berlin 2024
At a glance
UK exhibitors will have the opportunity to attend under the VisitBritain brand whilst benefiting from the visibility and services provided by VisitBritain at the show.
Register now
Event dates: 4-6 March 2025
Price: packages starting from £2,373+VAT
Location: Germany, Messe Berlin
Registration deadline: 27 September (or upon reaching capacity)
Level of experience required: Trade ready and bookable, comfortable with arranging own meeting diary of appointments with international buyers, full bookability.
Grants: There are currently no grants available through VisitBritain, but it is worth checking with your Local Visitor Economy Partnership (LVEP) or Destination Management Organisation (DMO) as in some instances grants are available through local authorities to attend overseas trade events.
Recommended requirements to attend this event as an exhibitor
- Be international market trade ready
- Be confident in arranging your own diary with international buyers
- Preferred to have German speaking staff
What do exhibitors get?
- Own exhibiting space on the VisitBritain stand and all stand services
- Co-exhibitor benefits and visibility within the UK stand
- On-site support and networking opportunities
- Enhanced visibility and introductions to the German, Swiss and Austrian Buyers
- Dedicated networking event with co-exhibitors and local travel trade
Why should I target the German market?
- Germany is the UK’s third largest source market by visit volume and second most valuable by visitor spending, only topped by the US.
- German visitors set a new record with £1.8bn contributed to the UK’s visitor economy in 2023 (up 17% on 2019 value and driven by records in all but the first quarter of 2023).
- German visits had an average length of 6 nights with average spend per visit of £619 – this is £134 more than pre-pandemic! Visitors from Germany contributed a record of £842m to London’s visitor economy in 2023.
- Regional spread: the German market also offers excellent regional spread opportunities: In 2023, 35% of all German visitor nights in the UK were spent in London, 46% in England outside of the capital, 15% in Scotland and 4% in Wales.
German holiday market: UK holidays visits from Germany have virtually fully recovered in 2023 (just 3% shy of 2019 volume) and set a new record with an unprecedented 9.2m visitor nights spent in the UK. The German holiday market is now worth a record of more than £1bn in visitor spending all across the UK (19% more than pre-pandemic, driven by records in all but the first quarter of 2023). With an average spend per visit of £706, German holidaymakers spent £130 more in 2023 than in 2019.
Source: International Passenger Survey by ONS 2023.
If you have not attended this event previously, we would recommend to visit the show and meet with the VisitBritain team and exhibitors. To arrange to meet with the VisitBritain team at the event email Birthe Pohlmeyer [email protected].
VisitBritain ITB Co-exhibitors packages 2025
Below is an overview of our 2025 packages currently available:
Pod + Table (£6,993 + VAT)
Price includes three exhibitor passes. Single counter pod with a 32” landscape screen for displaying rolling or static media, one stool and own meeting table with four chairs.
Pod + Shared Table (£5,040 + VAT)
Price includes two exhibitor passes. Single counter pod with a 32” landscape screen for displaying rolling or static media, one stool and access to a “shared” meeting table with one other co-exhibitor, i.e. a hot desk for meetings.
Own Meeting Table (£3,948 + VAT)
Price includes two exhibitor passes. Table only - own meeting table with four chairs.
Price includes one exhibitor pass. Access to a “shared” meeting table with one other co-exhibitor, i.e. a hot desk for meetings.
Packages with shared tables – Important information:
If you are booking a package with a shared table, the table will have a total of four chairs but only be accessible to yourself and one other co-exhibitor. Both company names will feature on the table signage. You will be responsible for managing your time fairly and coordinating your meeting diary directly with your co-exhibitor. We ask that, if possible, have a specific co-exhibitor you wish to share with in mind when registering. Each co-exhibitor will need to complete a registration.
Contacts
For further queries, please contact:
Testimonials 2024
Our experience at Berlin’s ITB with Visit Britain was amazing. The coordination and communication with the event organizers was efficient, the level of service remained high throughout. On site adjustments were made by staff who were accommodating and helpful. We can't wait to do the same next year!
The West Midlands Growth Company has been delighted to attend ITB Berlin 2024 for the second year in a row post-pandemic. We would like to thank VisitBritain for their support. Their professional and enthusiastic team provided invaluable assistance, helping us effectively showcase our region to an international audience. The show has enabled us to introduce new and existing bookable products to German trade buyers, make new connections, and engage in follow-up appointments with travel trade operators we met last year and through our trade activities in the market over the past 12 months.
