VisitEngland

2.13. It’s not all about the green stuff

Sustainable and regenerative tourism is not just about the environment. It is also about people. This means looking after your employees properly, doing the same with your guests and visitors, and playing a supportive role in your community.

Key Takeaways 2.12

In a nutshell

  • Think carefully about all the people that influence your business.

  • Are you satisfied that everyone is properly looked after?

Putting people in the picture.

In the next few section you will find information on adopting a conscious culture, surveying your employees, providing a real living wage, and encouraging diversity and inclusion.

Here you will find:

  • Customers surveys and other information about growing green guests.
  • Information on how to conduct a competitive review to understand what your competition is doing.
  • Checklists to help guests and visitors make better choices when visiting your business.

Finally, there are tools to help you look after your community. These include guidance on charity giving and the principle of ‘paying it forward’, and how to get involved in local events.