Leading English tourism
Section 1
It is VisitEngland’s role to lead England’s visitor economy to be resilient, sustainable and worldclass. To achieve this, we have created a new structure for destination management organisations (DMOs) following the recommendations of the DMO review in 2021. We are delivering Local Visitor Economy Partnerships (LVEPs) and Destination Development Partnerships (DDPs), unlocking benefits to local visitor economies and structuring our engagement with DMOs.
We work closely with industry to promote the VisitEngland brand, inspiring visitors to book their next trip and supporting the travel trade to drive bookings to every region of England, all year round. We are also helping English destinations to win more international business events by coordinating sales missions at international exhibitions and connecting with business events planners and decision-makers.
Download the latest VisitEngland business plan (PDF 243 KB) and discover our key initiatives below:
Section 2
Working with destinations
We support the strategic development of destination organisations, striving to build strong relationships to enable productive destination management and grow our support offer by sharing expertise and best practice.
Business support
The England Business Advice Hub helps grow and upskill the sector, especially SMEs, with valuable advice, resources and training to tourism businesses and destinations. We provide leadership and best practice on accessible and sustainable tourism and build digital skills to ensure England’s many tourism businesses are internationally competitive.
MeetEngland
England has a world-class business events offering and MeetEngland is the official body responsible for promoting this sector. It works in partnership with venues, convention bureaus and destination organisations to win international business events and provides platforms and tools for the industry.
VisitEngland Award for Excellence
We host the VisitEngland Awards for Excellence, a national contest which celebrates outstanding tourism products, services and personnel - including the Tourism Superstar category, in partnership with The Mirror.
Quality schemes and accolades
We offer trusted star ratings and accreditation to businesses via the VisitEngland Quality Scheme, as independent proof that they provide a consistently high calibre of service, standards and experience. The scheme also hosts the ROSE Awards and VisitEngland Visitor Attraction Accolade, which recognise excellence in the nation’s accommodation and tourism products.
Taking England to the World
As part of our industry-wide support offering, we run the Taking England to the World trade education programme, which assists SMEs promoting their products and destinations globally. We devise practical workshops, expert toolkits and essential advice to prepare and equip them for selling internationally.
Read more about our free training programme for businesses in England
English Tourism Week
We are proud to lead the annual English Tourism Week campaign, which champions our vibrant sector and showcases the quality, range and value of English tourism. It highlights the valuable and vast contribution that the sector makes to the UK economy and engages key stakeholders including government, MPs and ministers.
