Meetings and Incentives

Bristol is the largest city in the South West, a UNESCO City of Film and an exciting hub for art and creativity. Less than 15 minutes away by train lies Bath, a UNESCO World Heritage Site and home to Roman spas and the only natural hot springs in Britain. Together this region is an ideal location for an inspiring incentive trip that promises to deliver creativity, history and heritage at every turn. 

This region is easily accessible with multiple transport links available: Bristol Airport offers international connections to Europe, while London and Birmingham are less than two hours away by train. 

Day 1 - Bath

Morning

A guided walking tour is a great way to delve into Bath’s history, especially as the city’s compact size makes it easy to explore on foot. Join a general tour to see the city’s highlights, or focus on a theme: enter the world of Jane Austen, track down Bridgerton filming locations or learn about the city’s connections to the 18th century slave trade. Alternatively, hop on the open-top bus tour with commentary covering 17 different stops around the city.

Afternoon

Sit down to afternoon tea at the Pump Room restaurant, another place once frequented by the likes of Jane Austen and Charles Dickens. Indulge in the British tradition of afternoon tea under the glittering chandelier of this magnificent dining space. You can even ‘take the water’ from the hot spa water fountain that inspired the Pump Room’s name. It contains 43 minerals and was considered a health remedy by the people of the Georgian era. Though be warned, the taste is quite unusual!

After your meal take a deeper dive into Georgian history and culture with a tour of the elegant and historic Assembly Rooms, designed in 1769 as a place for high society entertainment – balls, concerts, teas and gambling. A bespoke guided tour will teach you about the events, music and people that once filled the meeting rooms. Alternatively, explore the Holburne Museum, a Grade I listed historic building showcasing the Holburne family’s collection of fine and decorative arts amassed in the late 18th and early 19th century. 

Evening

The Roman Baths & Pump Room are Bath’s most famous attraction, but few can say they’ve experienced this ancient monument after hours. With history stretching back 2,000 years, the Roman Baths take on a magical atmosphere at twilight. Invite delegates to sip drinks on the terrace of the Great Bath, the complex’s magnificent centrepiece. Later, sit down for dinner in the Pump Room, the venue’s elegant restaurant that was once the favoured meeting spot of Georgian Bath’s elite.

After dinner, unwind in style at the Royal Crescent Hotel & Spa, another of Bath’s Georgian landmarks. This five-star hotel and spa is located on the city’s most famous crescent – a stunning sweeping terrace of 30 Grade I-listed Georgian houses, overlooking Royal Victoria Park. Loved for its tranquillity and attentive service, it’s the epitome of Bath luxury.

Day 2 - Bristol

Morning

Start your day with one of the most memorable incentive experiences in the region: a hot air balloon ride. Colourful balloons floating across the sky are a common sight in this corner of England, mainly thanks to Bristol’s ballooning history. The city is home to both the world’s largest hot air balloon manufacturer, Cameron Balloons, and the Bristol International Balloon Fiesta – the biggest event of its kind in Europe. 

Bristol, Bath and the surrounding greenery look stunning from a few thousand feet above ground. Trust in the Bristol Balloons or Virgin Balloon Flights’ pilots to point out the noteworthy sights and landmarks along the journey.

Afternoon

Street art is everywhere in Bristol – you can’t miss it. To understand how the layers of graffiti and murals became part of this city’s identity, as well as seeing stand-out pieces, take a street art walking tour. The Where the Wall team will give you the lowdown on the ever-elusive Banksy, who first picked up a spray can here in his hometown and whose artwork you can still find dotted around the city. Or get hands on with paints, stencils and markers to create your very own piece of art in a Graft graffiti workshop.

Evening

For dinner this evening head to the buzzing Bristol Harbourside for your choice of restaurants, pubs and bars to find some live music and a great bite to eat.

Day 3

Morning

On your third morning, head out of the city into the beautiful surrounding countryside of the West of England. 

Lucknam Park is the epitome of a grand country estate. Encompassing a Palladian mansion and 500 acres of surrounding parkland, the five-star hotel and spa feels a world away from the office, with four elegant and flexible meeting spaces available for private hire. Disconnect from the everyday here through the country pursuits on offer on the stunning grounds. How about clay pigeon shooting, archery, duck herding, falconry or horse riding?

Afternoon

Less than an hour’s drive from Bath, iconic monument Stonehenge dates back to around 3,000 BC. The World Heritage Site remains wrapped in mystery, with theories about how it was built and its original purpose still up for debate. Marvel at the stones up-close on the Stone Circle Experience, which takes place in the early morning or early evening – the quiet periods outside of normal visiting hours. It’s the ultimate way to experience the tranquillity and power of the circle, take photos and put your questions about its creation to an expert host.

Evening

Have dinner at Thornbury Castle, an event venue fit for royalty – literally. Set on the edge of the Cotswolds, one of England’s most charming rural areas, this historic home was once the honeymoon retreat of King Henry VIII and Anne Boleyn. Today the castle has three event spaces for either 24 or 70 guests. Whether in the Tudor Hall, Baron’s Sitting Room or the castle library, the original architecture and features will transport you back in time.

Optional & VIP

• Recharge at Thermae Bath Spa: One of only two places to enjoy the naturally warm, mineral-rich waters that earned Bath its reputation as a centre of wellbeing. The open-air rooftop pool is Thermae Bath Spa’s star attraction, where you can unwind with a view of the city’s skyline (pictured above). A spa session includes access to the Minerva Bath and the multi-sensory Wellness Suite. Saunter between the pool and steam, infrared and ice rooms, before kicking back under twinkly lights in the Celestial Relaxation space. For a more exclusive experience, hire intimate open-air thermal pool The Cross Baths, complete with Champagne (or juice) and gourmet treats.   
• Dine under the wings of Concorde: Did you know Concorde was built in Bristol? Today, the last of the world-famous supersonic jets ever to fly lives at Aerospace Bristol. Host a gala dinner in this space for up to 600 guests, giving them the chance to admire the Concorde Alpha Foxtrot from every angle, even the opportunity to step aboard the plane.

Birmingham is England’s second largest city, a diverse and creative hub centrally located in the West Midlands. With an international airport and located less than 90 minutes by train from London and Manchester, Birmingham and the West Midlands offer a rich history, from Shakespeare to the Industrial Revolution, and a world of exciting incentive experiences. 

Day 1 - Heart of sport

Located in the heart of England, the West Midlands has also been at the heart of sport for generations. The region has played an instrumental role in shaping sporting traditions, from pioneering games like lawn tennis and rugby to creating the first football league, and there are some true sporting highlights to explore.

Morning

Known worldwide for golf, the Belfry Hotel & Resort is a stunning hotel located on the outskirts of Birmingham and offers an ideal base for your guests. The Brabazon course is home to the British Masters and is a four-time host of the Ryder Cup, more than any other venue in the world. Your guests can walk in the footsteps of golfing legends and play a round on this iconic course.

For those who prefer a more relaxing experience, the luxury spa offers well-deserved pampering as well as a unique Fire & Ice Experience, a journey through invigorating hot and cold rooms. There’s even the chance to host your own Corporate Games on the magnificent lawn overlooking the delightful English countryside.

Afternoon

Rugby School is just a 40-minute drive away. The school was founded in the sixteenth century, but it was here in 1823 that local lad William Webb Ellis disregarded the rules of football, took the ball in his arms and ran with it, establishing the game of rugby. Take your guests on a fascinating private tour with exclusive access to the beautiful grounds, classrooms and chapel, as well as the celebrated pitch.

Evening

Premier League side Aston Villa is one of the oldest football clubs in the world, recently celebrating its 150th anniversary. Take a stadium tour of Villa Park, including access to the dugouts, dressing room and players’ entrance. Then treat your guests to pre-match hospitality in a private box overlooking the pitch before soaking up the electric atmosphere of a match.

Day 2 - Best of Brum

Driving the Industrial Revolution, Birmingham (or “Brum”) was known as the city of a thousand trades and there are countless ways to discover its fascinating history and get hands on with the items the city made.

Morning

For over 250 years, Birmingham’s famous Jewellery Quarter has been at the centre of jewellery making and still produces 40% of the UK’s jewellery. A guided tour will bring the quarter to life for your visitors, exploring its historic workshops, canals and squares. Stop off at The Quarterworkshop for a private workshop and a chance for your guests to try their hand at making a ring, earrings or keyring.

A traditional Victorian pub, such as The Old Contemptibles or The Old Joint Stock, provides authentic British “pub grub” and captivating surroundings for lunch.

Afternoon

Cadbury has been making tasty treats for two centuries in Bournville, the home of British chocolate. Cadbury World is sure to wow your guests, showcasing the brand’s history and heritage with interactive exhibits and rides. Take the chance to truly indulge with an exclusive chocolate making experience.

Evening

Birmingham boasts a wealth of world-class cultural experiences, including performances by the Birmingham Royal Ballet or the City of Birmingham Symphony Orchestra.

Treat your attendees to a private pre-show reception or dinner ahead of a production in the striking surroundings of the Symphony Hall or Birmingham Hippodrome. There’s also the opportunity to arrange an enlightening talk or private performance to complement the show.

Day 3 - Step back in time

Medieval meets modern in the West Midlands, and there is no end of fascinating sites to visit and stories to uncover, lifted from the pages of Britain’s history books.

Morning

The attractive medieval market town of Stratford-upon-Avon is the birthplace of the world’s most famous writer, William Shakespeare. Your guests can explore the old town with a private guided tour including entry to Shakespeare’s house and schoolroom.

Afternoon

Go behind the scenes at the prestigious Royal Shakespeare Company, including exclusive access for your guests to its costume workshop and store. Meet a costume designer at work and see first-hand how the costumes are made, from cutting and stitching to printing and beading.

Evening

On your last night, gather for a private dinner and reception at Warwick Castle. Built by William the Conqueror in 1068, the castle provides a spectacular and memorable backdrop for a gala dinner. Greet your guests in the central courtyard surrounded by the towers and ramparts and then head into the Great Hall for a meal lit with atmospheric candlelight.

Brighton is a seaside destination in the South of England with great energy and creativity. You are guaranteed to leave feeling refreshed and inspired, which makes it the ideal place for your meetings and incentive experiences. 

With regular trains to and from London in under an hour, Brighton and Sussex are easily accessible, providing a refreshing escape from the busy capital and a great opportunity to extend your stay in England to see this compact city, known as ‘London-by-the-sea’. 

Day 1 - Brighton

Morning

Get ready to explore the vibrant and creative city of Brighton. Saddle up for a ride with Brighton Bike Tours to discover the Regency heart of the city and our famous coastline.

Afternoon

Embrace cafe culture at its finest and kick back for a casual lunch in the city centre. After lunch wander through The Lanes, a network of trendy shops, vintage markets, historic jewellers, hidden squares and quirky surprises around each corner. Book a guided street art tour with Enter Gallery for an insider’s look at Brighton’s colourful and evolving art scene.

Evening

Start the evening with a cocktail masterclass using Brighton-brewed spirits, then join locals along the beach to watch the sun set over the English Channel.

Have dinner in style at one of the restaurants among Brighton’s Victorian arches, indulging in freshly caught seafood from oysters to a plate of fish and chips before walking back to your room in one of the city’s famous seafront hotels.

Day 2 - Sussex

Morning

After breakfast with a sea view, prepare for a trip to the stunning Sussex countryside. Immerse yourself in woodlands of South Downs National Park and discover the practice of ‘Shinrin-yoku,’ or forest bathing. Experience freedom, calm and the restorative power of nature through a timed meditation and walk through the trees.

Rustle up a rustic lunch with the help of a professional forager; they’ll teach you the basics of foraging, helping you identify wild garlic, three-cornered leeks, nettles and a wide range of fungi. Gather your ingredients and cook your lunch together over a roaring fire, then sit back and enjoy the fresh air and the fruits of your labour.

Afternoon

Embark on a Sussex safari! Encounter herds of wild ponies, cattle, deer and pigs as they roam across the Knepp Wildland, rewilding project spanning 3,500 acres to support habitat regeneration and biodiversity in South East England.

Evening

If you’re feeling adventurous, camp out under the stars at the UK’s first ever gastro-campsite. Or for those seeking more creature comforts, check into one of our award-winning five-star country house hotels and dine in style, sampling Michelin star-rated meals and a glass of locally sourced English sparkling wine.

Day 3 - Sussex

Morning

Get your adrenaline pumping with an off-road driving experience. Speed along off-road tracks in a vintage Land Rover, a British-made classic. Hold on tight as you master the challenges of driving off-road through the gorgeous Sussex landscape.

Afternoon

After an exciting morning, look ahead to a more relaxing afternoon in the exquisite English wine region. Board an iconic red double-decker bus for a tour through the vineyards of Sussex, en route to find award-winning and internationally recognised sparkling wine. Learn the art of sabrage - the ancient practice of opening a bottle of sparkling with a sabre - then sample the finest English wines, made with grapes grown on the sunny slopes of the South Downs.

Evening

Back at your hotel, settle in for dinner and a restful evening, one more glass of your favourite English sparkling in hand.

Optional and VIP

• Take flight in Sussex: Strap on some goggles and take a private flying lesson with Goodwood Flying School. Try your hand at sky-high aerobatic manoeuvres as you learn how to loop, stall, swoop and roll, or enjoy a calmer experience as you soar over the stunning Sussex scenery.

Situated in the South West of England, Devon offers the perfect destination for a luxurious and idyllic incentive programme. Featuring two National Parks, the jaw-dropping Jurassic Coast World Heritage Site and the English Riviera, Devon offers a relaxing yet exciting setting for incentive programmes.

With an international airport in Exeter and regular train connectivity to London, Birmingham and beyond, the region is easily accessible to travellers from Europe and America, as well as a port in nearby Plymouth, offering ferries to and from Europe.

Day 1 - Dartmoor National Park

Morning

Stay at the luxury Bovey Castle resort in Dartmoor National Park. Catch an early morning hot air balloon flight with Aerosaurus Balloons to view the beautiful Devon rolling countryside from above (or perhaps book an evening experience to take in the sunset with a glass of champagne!).

Enjoy a delicious picnic for lunch, prepared by Bovey Castle’s outstanding chefs and carefully delivered via Land Rover to a scenic riverside destination on Dartmoor.

Afternoon

Treat delegates to a variety of activities at Bovey Castle including:

• Group horseback ride across the moors
• Falconry display with Bovey Castle’s resident falconer
• Golf on the Abercrombie-designed PGA Championship golf course
• Golf lessons with an experienced golf professional
• Cider, sloe gin or cocktail masterclass
• Archery, rifle shooting or woodland survival activities
• Off-road driving on Bovey Castle’s challenging onsite 4x4 course
• Relax in the Elan Spa

Evening

Hold a private cocktail reception on the sunny south-facing terraces overlooking the golf course and Dartmoor National Park, or by a roaring fire in the Cathedral room. Follow this with a bespoke dining experience working with the Head Chef and wine sommelier to organise a three-course feast fit for royalty.

Day 2 - Exeter and East Devon

Morning

Turn the streets of Exeter into an adventure playground! Explore Exeter as your team uncovers a hidden trail, solving puzzles and completing challenges to earn points through the Go Quest Adventures app. Discover the city’s highlights and learn insider history along the way. Follow the clues, weaving through the city down to the Quayside, ending at Northernhay Gardens. Along the way you’ll find medieval bridges and thousand-year-old walls, hear about the last witches hanged in England, visit Britain’s narrowest street and see The House That Moved.

Afternoon

Take a cruise along the Jurassic Coast with Stuart Line Cruises.

Evening

Enjoy a drink reception overlooking the River Exe estuary, followed by dinner in the Pool House at Lympstone Manor, owned and managed by Michelin Star Chef Michael Caines.

Day 3 - North Devon

Morning

Explore Devon’s ‘Adventure Coast’ through a morning of water-based activities with Active Escapes. Choose from stand-up paddle boarding, a surf lesson, coasteering or a gentle kayak at Ilfracombe.

Tuck into lunch at the Thatch at Croyde, overlooking Saunton Sands, one of the world’s most famous surfing beaches and a popular filming location. Your meal is prepared using locally-sourced ingredients, providing a delicious interlude from the morning’s activities.

Afternoon

Explore the charming village of Clovelly. Positioned 400 feet above sea level at the edge of a cliff, Clovelly offers stunning sea views as you wind your way past whitewashed cottages and colourful gardens to the tiny working port. The village is famous for its tradition of using donkeys to pull goods uphill, and sledges to bring them down.

Sit down to a private afternoon tea at the Red Lion pub and take in views over the historic fishing harbour.

Evening

For your last evening in Devon, enjoy a hosted drinks reception on the Terraces at the Saunton Sands Hotel followed by a themed dinner overlooking the beach.

Located in the North of England along the River Mersey, Liverpool has a rich maritime history, world-renowned musical heritage and two of the Premier League’s biggest football clubs. It’s a thriving city steeped in exciting and unique incentive offerings.

Named after one of The Beatles, the Liverpool John Lennon Airport sits just 20 minutes from the city centre and offers flights to over 60 European cities, while nearby Manchester Airport, only 1.5 hours from Liverpool, supplies direct flights to the Americas, Asia and the Middle East. With frequent train connections to Manchester and beyond, Liverpool is well connected and easily accessible to domestic and international travellers.

Day 1

Morning

Take in the experiential Royal Liver Building 360 Tour to discover a city landmark with a unique viewpoint. Friendly local tour guides will share the history of this building through a thought-provoking and authentic experience. They love what they do - they bring the history home.

In the visitors’ centre, see unique pieces from the building archives and learn about Liverpool’s most famous residents, The Liver Birds. Enjoy spectacular 360-degree views of the Liverpool skyline from the fifteenth-floor viewing platform, experience an immersive audio-visual show (available in six languages) inside the historic clocktower and learn all about Liverpool’s iconic landmark.

Afternoon

Sit down to afternoon tea at Municipal Hotel and Spa Botanic Tea Room. The beautifully designed tearoom offers guests a divine experience with a twist, including a truly unique Liverpool-themed cocktail menu. Expert hosts will guide you around your experience and share hotel history before you are met by one of the Tea Sommeliers. Afternoon tea is served in an elegant three-course style including scones, sandwiches and desserts.

Evening

Have dinner at the award-winning restaurant Gaucho, housed in the former Bank of Liverpool and boasting stunning contemporary interiors, as well as some of the best steaks in the city.

After dinner head to the Cavern Club, the most famous live music club in the world. This is where The Beatles’ popularity started, and they made 293 appearances between 1961 and 1963. 

Day 2

Morning

Begin the second day with a morning tour of the city. Liverpool was once the British Empire’s second city, and the most important port city in the world. It is home to more listed buildings, museums and galleries than any city in the UK outside of London, has two breath-taking (and strikingly different) cathedrals and is a designated UNESCO City of Music.

Follow a route through the city centre and along the buzzing Royal Albert Dock. Follow in The Beatles’ footsteps as your guide reveals locations where members of the band met, grew up, composed and performed together, as well as places associated with their music including Penny Lane, Strawberry Field, Eleanor Rigby’s grave and Ye Cracke, John Lennon’s favourite pub.

After the tour, sit down to a light lunch at chef Paul Askew’s award-winning restaurant The Art School, located in Liverpool’s Georgian Quarter and ranked among the best restaurants in the city.

Afternoon

Make an afternoon visit to Liverpool Gin Distillery, which produces its own Liverpool Organic Gin onsite in a custom-built 60-litre copper still. Sample the local gin, learn how it is distilled and bottle your own as a delicious souvenir.

Evening

Depart for Knowsley Hall, the magnificent stately home of the Earls of Derby for over 600 years. The house retains its historic charm, brimming with impressive works of art, exquisite interiors and antique furniture and surrounded by Capability Brown-inspired English gardens.

Knowsley Hall is a magical and enchanting venue for a private special event. The Late Queen Elizabeth II and Prince Philip stayed here on many occasions. You will stay as guests of the Earl and Countess of Derby in the beautifully appointed en-suite bedrooms and will have exclusive access to the house and park. 

Upon arrival, enjoy welcome drinks and a tour of the hall, followed by a special dinner.

Day 3

Morning

Your day begins with breakfast at Knowsley Hall and a walk through the estate’s 2,500 acres of beautiful gardens and woodland. Take part in organised activities like archery, croquet and laser shooting. Meet some of the estate’s resident birds of prey up close with a personal experience on the grounds.

Afternoon

Head back into the city for a private tour with a curator around one of Liverpool’s National Museums. Dive into the city’s history at the Museum of Liverpool, discover the city’s connections to the HMS Titanic in the Maritime Museum, explore the expansive World Museum or take in some exquisite art at the Walker Art Gallery or the Lady Lever Art Gallery.

Evening

Start your final evening on a one-of-a-kind adventure with Brewery Bus Tours. Journey through the city to find the best craft breweries in Liverpool before heading to dinner at Fazenda, home of the authentic Churrasco Experience, fusing tradition with modern sophistication in an opulent setting.

Discover England’s capital, where the iconic meets the unexpected. London offers incentive winners the best of all worlds: the city is steeped in culture and history, from royal palaces and museums to gleaming skyscrapers, world-renowned street art and cuisine as diverse as its residents. With six international airports and further connections by rail and ferry, London offers global access and a world of attractions for international visitors.

Day 1

Morning

Arrive at one of London’s many airports or train stations and enjoy relaxed hospitality in a dedicated check-in lounge at your hotel, or get some fresh air and take a short, private walking tour with a qualified Blue Badge Guide to get acquainted with your London neighbourhood!

Afternoon

Enjoy some lunch and refuel for you first destination experience. Tally Ho and their fleet of British-built Pashley bikes and tweed caps will whisk you away on an orientation tour of London, taking in sights from Big Ben to Buckingham Palace. With its cycle superhighways, London is a cyclist’s paradise, whether you’re a beginner or an expert!

Evening

After some time to rest and refresh, it’s time for a welcome dinner at your hotel before enjoying a well-earned first night’s sleep in London.

Day 2

Morning

On your second day, dive into London’s immense culture and history. With your guides at the ready, an early start is well worth the effort as you arrive at the Tower of London for a pre-opening viewing of the Crown Jewels. (Yes, they are real, and the very same crowns and sceptre used by the King and Queen during their coronation in 2023!) After your viewing, explore the grounds of this expansive complex. This UNESCO World Heritage Site has origins dating back to 1066 and to this day is still home to the Yeoman Warders - also known as Beefeaters!

After your visit, walk across London Bridge to the borough of Southwark. Wander through Borough Market, one of the oldest and largest food markets in London, and pick up a treat from one of over 100 vendors selling unique dishes from around the world.

Afternoon

Start the afternoon with a private flight on the London Eye. Take in a bird’s eye view of Westminster, The City and beyond, served with a glass of bubbles to mark the occasion.

From there your afternoon is free: take some time to explore one of London’s dynamic neighbourhoods, or visit one of many free museums like the National Gallery, National Portrait Gallery, Tate Britain or the Tate Modern. You can also indulge in some shopping around Covent Garden or hit one of London’s famous department stores like Selfridge’s, Liberty London or Fortnum & Mason.

Evening

Tonight head out to explore some of London’s best gastropubs and discover some modern twists on classic English cuisine.

Day 3

Morning

Today, trade the hustle and bustle of the city for a day in the “London countryside.” Find a world of green spaces, attractions and quintessentially English experiences less than two hours from the city centre.

• Option 1: Visit the charming town of Windsor. Tour the eponymous Windsor Castle, one of the late Queen Elizabeth II’s favourite residences, and enjoy a horse-drawn carriage ride through Windsor Great Park. In the afternoon, have lunch aboard a scenic cruise along the River Thames or stop by the Windsor & Eton Brewery.
• Option 2: Follow the footsteps of Henry VIII and Elizabeth I with a tour through Hampton Court Palace. Join a private tour for exclusive access to the palace and gardens, an expansive example of both Tudor and Georgian architecture. After a greeting from Henry VIII himself, following your guide through the Little Banqueting House, the secret sunken garden and even the palace’s rooftop, an overhead perspective usually off-limits to visitors. Enjoy refreshments and afternoon tea throughout the day before returning to London.

Evening

After a rest and refresh at your hotel, dive into London’s dining scene.

Day 4

Morning

On your last day in the city, discover London like a local. While the capital offers plenty of pomp and circumstance from royalty to the rich and famous, London is also home to a rich culture of food and art as diverse as its residents.

Start your day with a journey to East London to explore Spitalfields and the shops and markets along Brick Lane. The neighbourhood’s variety of food, art and architecture reflect the diversity of its residents through history, from the 18th-century French Protestant silk weavers to the 19th-century Jewish communities and the more recent South Asian communities making their mark on this exciting part of town. If you’re hungry, pick up a traditional salt beef beigel or enjoy a curry - now considered a national dish! Take time for some souvenir shopping in Spitalfields Market, choosing among dozens of local artists and vendors.

Afternoon

On your last afternoon in London, relax as you sit down to afternoon tea, an unmissable English experience. Enjoy a classic experience at The Langham, The Dorchester or The Athenaeum, or try afternoon tea with a twist: go contemporary with the Rosewood’s Art Afternoon Tea, tuck into the stylish Prêt-à-Portea at The Berkeley or try your hand at preparing your own with a masterclass at The Cookery School.

Evening

Bid London farewell with a reception at one of London’s unique venues: gather for a private event in a historic setting like the Natural History Museum, Spencer House or Tower Bridge, or in a more modern space such as the Sky Garden or Horizon 22. Whatever your style, London offers the perfect backdrop to reward and inspire your delegates.

Newcastle Gateshead is a destination of landmarks, located in the North East of England. With culinary delights, a thriving nightlife and 2,000 years of history from medieval castles to explore to famous filming locations, this city has it all, making it a perfect destination for exciting incentive options.

Newcastle is easily accessible with its own international airport just 20 minutes from the city centre by metro or taxi, serving direct flights to Europe, Orlando (USA) and the Middle East, as well as connecting flights to the rest of the world. With frequent trains in and out of the city connecting Newcastle to the rest of Britain, the North East is convenient and easy to navigate.

Day 1 - Newcastle

Morning

Start the day by climbing 164 steps to the top of Greys Monument, named after the 2nd Earl Grey, Charles Grey who hailed from the North East, served as Prime Minister in the 1830s and is the namesake for the popular Earl Grey tea blend! Take in unrivalled views over Newcastle’s magnificently preserved Georgian architecture. (Open March-October).

Take a short walk along The Quayside for a Victoria Tunnel Tour with Ouseburn Trust. Learn how tough life was during World War Two and hear memories from people who lived through this dreadful period in Newcastle’s history. During your tour learn about other Newcastle landmarks overhead, including the unique chance to walk underneath Hadrian’s Roman Wall.

Treat yourself to lunch at Northern Rye a handcrafted, small batch micro-bakery or if the sun is shining stop in at Di Meo’s who create small batch, handmade ice creams, sorbets and frozen delights – they are the masters of all things Gelato.

Afternoon

See the city with the unique and memorable Tyne Bridges & Quayside Kayaking Guided Tour. Paddle your kayak beneath our famous seven bridges and enjoy tales from the city’s past, snapping pictures and enjoying the view as you go. Famed for its seven bridges spanning the steep Tyne Gorge, the Quayside of Newcastle & Gateshead is best experienced from the water. 

Indulge in all-day dining on Newcastle quayside at Khai Khai which serves heritage Indian comfort food expertly prepared with fire and smoke. For a more informal atmosphere head to The Stack St James, an indoor street food container village with delicious food, excellent entertainment and much more.  

Evening

Lane 7 located in the heart of Newcastle is where you can play ten-pin bowling, ping pong, retro arcade games, pool and there’s even the chance to warble the night away with a set or two of Karaoke  

For dinner, enjoy twenty-first-century dining in a thirteenth-century Friary at Blackfriars Restaurant, believed to be the oldest dining room in the UK serving traditional British food. Guests are served in the historic Banqueting Hall by costumed staff whilst enjoying a three- or five-course themed menu.

Stay overnight at  Hotel Du Vin Newcastle or the newly opened Dakota Newcastle on Newcastle Quayside. 

Day 2 - Durham

Morning

Travel to Durham a short 20 minute transfer by coach or 12 minutes by rail. If travelling by coach you can stop at The Angel of the North for a picture. At 54m wide and 20m high the Angel of the North is believed to be the largest angel structure in the world.

Meet at Market Hall for a Durham Food Tour. Experience an eclectic mix of dining styles as you wander along cobbled streets and the riverside. In addition to four of the best restaurants in the city, try food and drinks from local producers at Durham’s famous indoor market.

Afternoon

After lunch take a private guided tour of Durham’s UNESCO World Heritage site, including Durham Castle, an imposing Norman fortress continuously occupied since the eleventh century, and Durham Cathedral, an Anglican Cathedral featuring spectacular stained glass and stunning collections of paintings, embroidery and other treasures.

Evening

Enjoy dinner in the historic City of Durham at Barrio Comida, inspired by the neighbourhood taquerias dotted across Mexico and North America, community hubs where people gather to eat, drink and have a great time. 

Day 3 - Bamburgh and Alnwick

Morning

From Newcastle, transfer 60 minutes south by coach to Bamburgh Castle, a royal fortress, Norman stronghold and coastal home. Discover over 3,000 years of incredible history, high adventure, exhilarating views and sea air. Take part in a behind-the-scenes tour of the castle and hear fantastical tales of The Last Kingdom, Vikings, knights and dragons, and take your chance to fulfil your destiny and be crowned King or Queen of the North.

Afternoon

Transfer 30 minutes north by coach to Alnwick Gardens, one of the world’s most extraordinary contemporary gardens. Enjoy the tranquillity of the Cherry Orchard, the mysteries of the Bamboo Labyrinth and the Serpent Garden’s spell-binding water sculptures – there is plenty to surprise and delight.

Located beside Alnwick Gardens, Alnwick Castle is the second largest inhabited castle in England; it has been home to the Duke and Duchess of Northumberland’s family for over 700 years. Combining medieval architecture with spectacular Italianate state rooms, this is one of England’s most significant heritage destinations. It has also taken starring roles in several film and television productions, featuring as Hogwarts School of Witchcraft and Wizardry in the Harry Potter films and as a location for ITV’s Downton Abbey.

Evening

Dine among the treetops in the magical Treehouse, the largest wooden treehouse in the world. Built around mature lime trees and constructed with sustainably-sourced Siberian larch, Scandinavian redwood, Canadian cedar and Scots and English pine, The Treehouse features hand-crafted furniture, excellent service and notoriously good food. You can even try a cocktail made with Poison Garden Gin, infused with ingredients from one of Alnwick Castle’s own gardens.

Nottingham is located in the East Midlands and offers a unique incentive experience. Discover centuries-old history, the legend of Robin Hood and unforgettable culinary experiences in diverse settings from stately homes to world-renowned sporting venues.

East Midlands Airport on the outskirts of the city offers flights from Europe. If you’re travelling from elsewhere in the world, major airports located in Manchester, Birmingham or London are all within a two-hour train journey from the city. Easy to reach and centrally located, Nottingham is accessible and well-connected to major cities in both the North and South of England.

Day 1

Morning

Start the day with a guided walk through the legendary Sherwood Forest. Marvel at ancient oak trees including the iconic Major Oak and a morning of storytelling to bring the legend of Robin Hood to life.

Afternoon

Savour a delightful countryside lunch at Launay’s, nestled near the forest, featuring locally-sourced, seasonal dishes.

After lunch, head to the picturesque Welbeck Estate for an exclusive wine-tasting experience. Sample their award-winning wines while learning about the estate’s storied history.

Evening

Host a private evening at Nottingham Castle, starting with a guided tour. Follow this with an elegant dinner in an exclusive setting, complete with panoramic views of the city and a curated Nottinghamshire-inspired menu.

Day 2

Morning

Take a private city walking tour with Robin Hood as your guide, exploring landmarks and the historic underground cave network. Discover the fascinating history of Nottingham’s lace industry, brewing and literary connections.

Afternoon

For the afternoon, choose from a selection of activities:

1. Brewery Tour & Tasting: Dive into Nottinghamshire’s craft heritage with a brewery tour at Castle Rock Brewery or a distillery visit at Dropworks. Enjoy interactive tastings in a relaxed setting.
2. Trent Bridge Cricket Ground Experience: Sports lovers can tour the iconic Trent Bridge Cricket Ground, exploring behind-the-scenes areas and enjoying lunch at Restaurant Six, offering exquisite views and fine dining.
3. Wine & Food Pairing at Cleaver & Wake: Indulge in a high-end wine and food tasting experience at Cleaver & Wake, where local ingredients meet international culinary flair.

Evening

End your day with dinner at Restaurant Sat Bains, Nottingham’s most celebrated restaurant with two Michelin stars. Be treated to a gastronomic experience featuring outstanding locally-sourced ingredients and a world-class welcome.

Day 3

Morning

Indulge in a leisurely morning and a late morning visit to serene Hanwell Wine Estate, blending breath-taking countryside views with a selection of fine wines.

Afternoon

Have lunch at the refined Woodborough Hall, known for its exceptional service and seasonal menus.

Alternatively, step back in history with a traditional English afternoon tea at Newstead Abbey. Enjoy exquisite gardens and a guided tour of the former home of Romantic poet Lord Byron.

Evening

End your day with a cocktail-making masterclass and dinner at The Alchemist. Their unique drinks, innovative dishes and lively ambience will serve as a perfect finale to your visit to Nottinghamshire.

Optional and VIP

Enhance and personalise your experience with these exclusive options:

• VIP Picnic in Sherwood Forest: Enhance Day 1 or Day 3 with a bespoke forest picnic featuring gourmet hampers and a private setup under the ancient canopy of Sherwood Forest. 
• Exclusive Helicopter Tour: Offer guests a breath-taking aerial tour of Nottinghamshire, including Sherwood Forest, Newstead Abbey and Nottingham city.
• Medieval Banquet Experience: Add a touch of entertainment with a themed medieval banquet, complete with costumes, storytelling, and traditional fare in a historic venue. 
• Luxury Accommodation: Partner with Nottinghamshire’s premier accommodations, such as the Lace Market Hotel and Hart’s Hotel, for exceptional stays that reflect the itinerary’s prestige.