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Training and events

Widen your network, sharpen your skills and access new markets with our events and training.

Making the most of trade shows and missions

National Geographic

People clapping during the Traveller Food Festival show

Making the most of trade shows and missions

Sales missions, exhibitions and other trade events are a great way to meet key industry players, build new relationships and strengthen existing ones. Our guide explains how to take full advantage of every event you attend.

Explore upcoming training and events

Use the filters to find high-impact events and training programmes. From global business events conventions and overseas trade missions, to free webinars for efficient upskilling, these opportunities are tailored to organisations targeting international leisure and business events sectors.

Choosing a filter below will update the results to show content matching your chosen option.

Choosing a filter below will update the results to show content matching your chosen option.

Choosing a event type filter below will update the results to show content matching your chosen option.

Choosing a event type filter below will update the results to show content matching your chosen option.

Virtual October 2023 - December 2024
Price: Free

Discover industry insights and useful advice in our live webinars, recordings and FAQs.

Getty Images/10'000 Hours

Cheerful handsome mature man at home speaking on video call using laptop
VisitEngland
October 2023 - December 2024
Price: Free

Want to internationalise your business and access valuable new markets?

VisitBritain/Getty Images/SolStock

A multi-racial family of four, a mother, father and their two little boys walking along the platform at Newcastle railway station
VisitEngland
July 2024 - October 2025

Join our free live sessions to get the latest inbound data and insights from our research teams. Learn about trends and product demand from our in-market specialists.

Shutterstock / Foxy burrow

579867070
VisitBritain
Various September 2024 - February 2026

We are currently gathering expressions of interest for our proposed leisure trade events programme.

VisitBritain

North American travel trade attending DBNA 2023
VisitBritain
Barcelona, Spain 19th - 21st November 2024

Promote your destination and partners at IBTM World, a leading trade show for the meetings, incentive, conferences and events sector.

Image flag

Spain
VisitEngland
20th - 22nd November 2024

Destination Britain - Middle East & Asia 2024 offers UK international trade-ready businesses the unique opportunity to meet hand-picked buyers from GCC, India, China, South Korea and Japan.

Getty Images/iStockphoto/Chunyip Wong

View to Buckingham Palace from the Mall showing union Jack flags
VisitBritain
Pendley Manor 21st November 2024
Price: Free

Face to face training. See the main Taking England to the World page for more information.

National Trust/James Osmond

Man in red jacket walking away into the sun at the top of a mountain path
Worcestershire County Cricket Club 21st January 2025
Price: Free

Face to face training. See the main Taking England to the World page for more information.

Visit Worcestershire/Peter Kindersley

Two women sit on a hill looking toward a view with green hills beyond
Berlin, Germany 4th - 6th March 2025
Price: From £2,260 + VAT

Attended by more than 160,000 delegates including 10,000 trade professionals, ITB Berlin is a prime opportunity to meet and do business with the international travel trade. VisitBritain hosts a stand at this show, so you can attend as a visitor, meet up with us or exhibit.

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Germany
VisitBritain
New York City 9th - 13th March 2025
Price: From £4,000 plus VAT

Join MeetEngland's annual trade mission to North America, including attendance at Successful Meeting University (SMU) International in New York City.

Image flag

USA
VisitEngland

Events for all levels

Events are separated into three tiers: beginner, intermediate and advanced, to help you find the most appropriate level.

Beginner

These are suitable for those who have just embarked on their travel trade journey. Those who are at the first stages of building booking channels, using the travel industry networking and are still working on product development. You have only attended domestic opportunities until now. 

Intermediate

For those who are confident in product development and have established booking channels, through might still be working on establishing your brand. You’re working mainly with domestic business and starting to look to international opportunities, and have attended sales events and opportunities either in the UK or internationally.

Advanced

You have highly developed products and experiences. You’re offer is fully integrated within the booking channels and intermediary landscape. And you’re confident in the international travel trade landscape with a brand that is well established both in the UK and overseas.

Event types and formats

Our training and events are delivered in various ways:

Training and webinars

In-person and online sessions led by subject-matter experts - including international market updates and business support for industry and business event professionals.

Trade missions

In-person opportunities to meet hand-picked buyers from UK and overseas markets, and attend expert-led sessions. Featuring pre-arranged meetings or free-flow appointments, plus networking opportunities.

Trade shows

We have a high-profile presence at industry-wide events, with branded exhibit space and opportunities to showcase your destination or product alongside our offering.

 

Useful contacts

For UK industry, please contact:

Laura Capraro

UK Industry Engagement Manager, London, UK

Partnerships

Contact the team

For Business Events, please contact:

Business Events

Contact the team

For International travel trade, please contact:

For media, please contact:

For the VisitEngland Academy, please contact:

VisitEngland Academy

Contact the team

Meet us at key industry events

We represent Britain and England at various events throughout the year, both in Britain and overseas. Contact us to arrange a meeting and help us learn more about your business, product or destination.

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Stay informed: register for newsletters compiled by our specialist teams – for UK businesses, the international travel trade and media professionals.