UK short-term rentals

This report provides monthly insights on the overall supply of short-term rental properties across the UK, as well as a selection of performance metrics. We are also able to share some learnings about the type of trips taking place.

Released on:

24th October 2024

Next release:

November 2024

For further information, please contact [email protected].

Lighthouse: short-term rentals trends

Report highlights

  • In September 2024 we saw a 5% increase in ADR and a 10% increase in supply of short term rental properties compared to the same month in 2023. However, the number of reserved nights remained the same as it did in September 2023, and occupancy rates and revenue property remained lower.
  • From August to September, the most popular UK cities by nights reserved saw minimal ranking changes. However, Birmingham swapped places with Bristol becoming the third most popular UK city, and York swapped places with Brighton, moving up to 7th place.
  • The share of reviews by global regions also changed, with the Americas and APAC holding a larger share in September 2024 compared to August 2024. This follows a similar trend observed in September 2023.
  • The West Midlands, East Midlands, and North East continue to show the strongest growth in both supply and nights reserved compared to 2019, while Scotland is the only destination where supply has fallen below 2019 levels.

View the latest report

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Lighthouse - Short Term Rentals Sept 2024

Find out the latest trends in the supply and performance of short term rental properties across the UK.
Published: 24th October 2024

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Explore short-term rentals trends in more detail 

Browse data showcasing the latest trends in the UK short-term rentals sector using our interactive dashboard. The dashboard reveals insights on the supply of short-term rental properties, along with occupancy, average daily rates and more. Use interactive filters to compare trends across different time periods and UK regions.

About the report

Lighthouse (formerly Transparent Intelligence) tracks over 35 million vacation rental listings worldwide and maintains a proprietary database of hundreds of thousands of reservations tracked by month. Listings on the four major short-term rental platforms are tracked: Airbnb, Booking.com, Vrbo and Tripadvisor. Listings data is deduplicated when the same property is advertised on more than one platform. 

The UK Government defines a short-term rental property as ‘a dwelling, or part of a dwelling, provided by a host to a guest, for use as accommodation other than the guest’s only or principal residence, in return for payment, in the course of a trade or business carried on by the host’. 

Historical data is available back to 2019, with future performance also available for up to one year in the future. We have limited future performance data shown in reports to three months in the future in order to ensure reliability, based on guidance from Lighthouse.

For further insights into accommodation in England, explore the results of the England Occupancy Survey (EOS) which measures bedroom and bedspace occupancy across the accommodation sector.