North America Business Events Trade Mission
North American Trade Mission with MeetEngland
Promote your destination by joining MeetEngland’s North American Trade Mission in 2025. This five-day trip to New York City will coincide with Successful Meeting University (SMU) International, hosted by Northstar’s Successful Meetings, Meetings & Conventions, and Incentive Magazine.
SMU International is a three-day B2B face-to-face workshop for North American meeting and incentive buyers and global event suppliers. In addition to the workshop the England team will organise an additional client evening event for attending destination partners to engage with US meeting buyers in New York City.
North America is the leading inbound market for business events across the meeting and incentive sectors, accounting for over 50% of all international enquiries received by the MeetEngland team across the year.
Registration for this event has now closed.
At a glance
- Event dates: 9-13 March 2025
- Location: New York City
- Cost: £4,000 plus VAT
Who is it for?
- English city convention bureaus / LVEPs with dedicated business event teams with international remit serving their city and region
- Five places available
- These will be allocated on a first-come, first-served basis. MeetEngland reserve the right to ensure there is a fair distribution of product representing all areas of England.
- By joining the mission with MeetEngland, all partners must disclose all business enquiries received within two weeks of return and inform the team of related enquiries received later in the year.
What is included?
The mission will include attendance for up to five England Local Visitor Economic Partnership (LVEP) business event teams. The cost to participate (£4,000 plus VAT) will cover the following:
- SMU International - pre-scheduled appointments for each attending city
- Marketing inclusions in SMU International event collateral to all buyers
- Attendance at two SMU International evening events
- Four nights’ accommodation in central Manhattan
- Attendance at dedicated England client dinner with meeting, incentive and association buyers
Please note the rack rate to attend SMU International as an independent supplier is $8,500.
Register your interest for the North American Trade Mission
Registration for this event has now closed.
