D: People, planet, profit
In the past, business success was simply defined as profit. Many businesses are now challenging that, redefining success to include making a positive difference to people and the planet.
Redefining success
Redefining success
Rather than focusing just on the traditional bottom line, more and more responsible businesses are adopting the ‘Triple Bottom Line - people, planet and profit’.
Triple Bottom Line was a term first coined by sustainability pioneer John Elkington. It describes a business model that encourages companies to focus not just on profits, but also on high business integrity and environmental sensitivity – resulting in both successful business strategy and moral business practice.
Consider your Triple Bottom Line
By adopting a Triple Bottom Line approach, you commit to establishing both financial goals and environmental and social goals – with equal importance.
STC Triple Bottom Line
Stop. Think. Challenge.
What do you ultimately want to leave behind? What do you want your legacy to be?
