VisitEngland

England Visitor Attractions: latest

This annual survey looks at trends in visitor numbers and profiles, entrance fees, employment, sustainability, accessibility by public transport, funding, and marketing and communication. Insights are available by attraction type, entrance fee (paid/free), and region.

Released on: 
11 July 2024

Next release: 
TBC 2025

For further information, 

please contact 
[email protected].

Report highlights

  • Attractions in England reported an 11% increase in the volume of total visits from 2022 to 2023, however this is still 28% below 2019 levels.
  • Museums / Art Galleries and Places of Worship received the highest increase in visits year on year (20%) and (19%) respectively.
  • In 2023, the sector grew due to an increase in overseas visits to attractions (+80% on 2022) and an increase in school trips in 2023. Overall, sites reported a 2% decline in domestic visits.   
  • The British Museum was the most visited free attraction in 2023, attracting 5.8m visitors, up 42% on 2022.
  • The Tower of London was the most visited paid for attraction in 2023, attracting 2.8m visitors, up 38% on 2021.

View the latest report including data tables

PDF

Annual Attractions Survey 2023 Full Trends Report

England Visitor Attractions Annual Report 2023
Published: 11th July 2024

Download (2.62 MB)

Annual Attractions Full Listings 2023

England Visitor Attractions Admissions 2023
Published: 11th July 2024

Download (184.77 KB)
PDF

Most Visited Top 20 Free and Paid Attractions 2023

England's Most Visited Attractions by England and Regions
Published: 11th July 2024

Download (697.66 KB)

About the survey

The annual trends report provides an overview of the visitor attraction sector using results from a mix of online and postal surveys. This approach means we’re unable to verify results provided by individual attractions beyond a basic ‘sense check’. Read more about our methodology (PDF, 1.38 MB).

The lists of English attractions included in the report only feature those that choose to participate and agree to make their results public.

The Annual Survey of Visits to Visitor Attractions is designated as official statistics and follows the Code of Practice for Official Statistics (2022) set by the Office for Statistics Regulation.