Great Britain domestic day visits: archive
About the survey
The Great Britain Tourism Survey (GBTS) is a national consumer survey which includes two core domestic modules, overnight trips and day visits. The day visits module is used to draw estimates of the volume and value of domestic tourism day visits by Britain residents.
The statistics from 2022 onwards are based on a new combined online survey. It replaced the separate Great Britain Tourism Survey (GBTS) and Great Britain Day Visits Survey (GBDVS), which ran until the end of 2019.
Due to the methodological changes implemented post 2019, the data from 2022* onwards cannot be compared to the results up to 2019. (* Please note that data for 2020 and 2021 is not published as due to COVID pandemic lockdowns, the complete calendar year data is not available.)
A methodological review was conducted in 2024, following which a number of methodological improvements were implemented. Data from 2022 onwards reflect the new methodology.
The GBTS 2022 and 2023 data has been published as statistics in development. More information on this can be found on the Office for Statistics Regulation website.
For further information about the project, please contact [email protected].
GB Day Visitor annual reports archive
These reports provide the annual profiling of domestic tourism day visits, including estimates of the total volume and value of tourism day visits and day visit characteristics. Results are focused mainly on profiling day visits in England, while providing estimates at wider Britain level as well. Expand the section below to see the annual reports.
For previous reports or data in a different format, please contact [email protected].
Please note that the GB Day Visitor 2023 report based on the revised data post-methodological review includes 2022 revised data as well. The previously published GB Day Visitor 2022 report was based on the pre-methodological review data and has now been removed.
- Download (2.6 MB) View (2.6 MB)
GB Day Visitor 2023 report, domestic day visits
Access the findings in our deep dive report (PDF), which includes detail on Britain and England domestic day visits, post methodological review. It includes 2022 revised data.
Download (336.47 KB) View (336.47 KB)GB Day Visitor 2023 tables, domestic day visits in Britain
Access the data in our tables (Excel), which include detail on Britain domestic day visits in 2023, post methodological review.
Download (327.18 KB) View (327.18 KB)GB Day Visitor 2023 tables, domestic day visits in England
Access the data in our tables (Excel), which include detail on England domestic day visits in 2023, post methodological review.
Download (89.13 KB) View (89.13 KB)GB Day Visitor 2022 tables, domestic day visits in Britain
Access the data in our tables (Excel), which include detail on Britain domestic day visits in 2022, post methodological review.
Download (87.34 KB) View (87.34 KB)GB Day Visitor 2022 tables, domestic day visits in England
Access the data in our tables (Excel), which include detail on England domestic day visits in 2022, post methodological review.
Due to changes in the survey methodology post 2019, results from 2022 cannot be compared to data up to 2019. Please read the methodology and quality report (PDF, 215KB) to find out more.
Headline reports released at the monthly, quarterly and annual level, as well as supporting documentation for that year can be found below.
Domestic day visits 2024 archive
Domestic day visits in Britain and in England, 2024:
- The 2024 data shows a decrease in tourism day visit volume vs 2023 for England (-12%) and Britain (-12%).
- When taking inflation into account, spend was up by 3% for England and by 2% for Britain. Average spend per visit was up 17% for visits in England and up 16% in Britain (in real terms).
- The largest drop in England day visits volume was recorded in Q4, driven by October year-on-year dip (overnight trips also noted a dip in October 2024 vs October 2023).
- The decrease in England tourism day visits volume was broadly consistent across all regions and all destination types, with the smallest decrease in North West (-4%) and England seaside or other coastal areas (-4%, plus, showing a above average increase in spend in 2024 vs 2023 in nominal terms).
- Day visits with ‘a health or wellbeing experience’ increased in volume in 2024 in England.
PDFDownload (3.61 MB)View (3.61 MB)GBTS, Domestic day visits 2024, Topline report
Access the findings in our summary report, which includes data on Great Britain and England domestic day visits.
Download (67.1 KB)View (67.1 KB)GBTS, Domestic day visits 2024, Topline tables
Access the findings in our tables, which include data on Great Britain and England domestic day visits.
Download (18.8 MB)View (18.8 MB)GBTS, Domestic day visits_2022-2024, Pivot
Access the Excel pivot tables, which include Great Britain and England domestic day visits data.
- PDFDownload (1.12 MB)View (1.12 MB)
GBTS Day Visits, Background Quality Report 2024
This document provides detailed information about the research methodology of day visits from the Great Britain Tourism Survey.
PDFDownload (190.07 KB)View (190.07 KB)GBTS Statement on methodological review (April 2024)
This document provides further information about the GBTS methodological review announced in April 2024.
PDFDownload (187.03 KB)View (187.03 KB)GBTS, Day Visits Methodology Review 2024
This document provides detailed information about the methodological review conducted in 2024.
Domestic day visits 2022 and 2023 reports archive
NOTE: The below data for 2022 and 2023 is based on the improved approach identified in our methodological review completed in 2024. For further information on the methodological review, please see the ‘GBTS Statement on methodological review (April 2024)’ and ‘GBTS, Day Visits Methodology Review 2024’ below.
- PDFDownload (3.56 MB)View (3.56 MB)
GBTS, Domestic day visits 2022 and 2023, Report, regions updated
Access the findings in our summary report which includes revised data on GB and England domestic day visits, post methodological review.
Download (30.54 KB)View (30.54 KB)GBTS, Domestic day visits 2022 and 2023 revised, Tables
Access the top line data in our summary tables which include revised data on GB and England domestic day visits, post methodological review.
Download (13.19 MB)View (13.19 MB)GBTS, Domestic day visits 2022 and 2023 revised, Pivot
Access detailed data in our pivot tables which include revised data on GB and England domestic day visits, post methodological review.
- PDFDownload (1.14 MB)View (1.14 MB)
Background Quality Report, GBTS Day visits 2023, Post Review
This document provides detailed information about the research methodology of day visits from the Great Britain Tourism Survey, post methodological review.
PDFDownload (1.13 MB)View (1.13 MB)Background Quality Report, GBTS Day visits 2022, Post Review
This document provides detailed information about the research methodology of day visits from the Great Britain Tourism Survey, post methodological review.
PDFDownload (190.07 KB)View (190.07 KB)GBTS Statement on methodological review (April 2024)
This document provides further information about the GBTS methodological review announced in April 2024.
PDFDownload (187.03 KB)View (187.03 KB)GBTS, Day Visits Methodology Review 2024
This document provides detailed information about the methodological review conducted in 2024.
data comparability
Due to changes in the survey methodology post 2019, results from 2022 cannot be compared to data up to 2019. Please read the methodology and quality report (PDF, 215KB) to find out more.
GBDVS 2019 reports archive
Domestic day visits 2019:
GBDVS 2018 reports archive
Domestic day visits 2018:
Note: In December 2018, an error was found in the Activities Core To Tourism volume data for 2014. This has been corrected in all monthly reports where the data appeared (November 2017 to October 2018), as well as the 2017 GB Day Visitor Survey report.
GBDVS 2017 reports archive
Domestic day visits 2017:
GBDVS 2016 reports archive
Monthly summaries
Note (31 March 2017): A processing error has been discovered which affected results for Tourism Day Visits (TDVs) taken in London in 2016. When the 2016 data were re-processed with the correct TDV filter rules applied, there was an increase in the volume of visits taken in London assigned as TDVs, and a corresponding impact on the England and Britain totals.
The published individual monthly reports for 2016 have not yet been corrected so the interim TDV level data for London, England and Britain from these previously published monthly reports should not be used.
This issue had no impact on the 2016 results reported for Scotland, Wales or any of the English regions outside of London.
In addition, in 2016, a number of changes to the survey and questionnaire were made to improve survey usability and aid respondent understanding of the survey questions. These revisions together led to an increase in reported levels of trip taking. Further analysis of the data, including a parallel survey exercise, suggests that the revisions together accounted for 15 percentage points of the year-on-year increase recorded in 2016. On this basis, all estimates in the top line survey report of visits for 2011 to 2015 have been increased by a factor of 15% to allow a meaningful comparison of year on year trends.
Year-on-year percentage changes that were included in the previously published monthly 2016 reports should not be used. However, previously published data for 2011 to 2015 can continue to be used to understand trends between 2011 and 2015, and to understand the structure and composition of the day visit market within individual years.
Topline 2016 Survey report
The Topline 2016 Survey report incorporates these changes and provides a more detailed explanation of the revisions made.
GBDVS 2015 reports archive
Further information
2018 Methods and performance report
Our 2018 Methods and performance report includes details on the survey methodology.
2016 Methods and Performance report
The 2016 Methods and Performance report, also includes a copy of the questionnaire for 2016.
Develop the weighting strategy
You can also view a separate report which describes the approach taken to develop the weighting strategy in 2011, when the survey was launched with an online methodology.
Official statistics and partners
The Great Britain Tourism Survey: Day Visits is designated as official statistics and follows the Code of Practice for Official Statistics (2022) set by the Office for Statistics Regulation.
VisitEngland jointly sponsors the survey with our partners VisitScotland and Visit Wales.
More on tourism in England
The most up-to-date day visits data can be found on our latest data page.
For more facts and figures about tourism in England, explore our latest intelligence on domestic overnight trips, accommodation occupancy and visitor attractions – or find information about inbound tourism statistics.
Our domestic sentiment tracker is another tracking survey we run to understand domestic intent for short breaks and holidays within the UK and abroad.
