Greece
Greece
Travellers from Greece made 4.5 million outbound visits in 2023, with a total international tourism expenditure of less than US$2.6 billion.
In 2023, the UK welcomed 240,000 visits from Greece. During the travellers’ visits, their total expenditure was £183.8 million, with an average spend of £766 per visit.
Discover visitor behaviour, travel trade insights, detailed data visualisations for this market – and more. The statistics in this market report are collated from a range of sources such as the Office for National Statistics (ONS), as well as sponsored questions and our own research. For further details, see How we source this information.
Popular activities for this market
Dining in a restaurant.
Sightseeing of famous buildings and monuments.
Going shopping.
Explore the inbound data in full
Use our visualisations to see data from this market in greater depth and clarity. Compare annual statistics, and filter by age group, gender, trip duration and more. Includes seasonality, trip purpose and regional spread of visitors to UK destinations. This data is based on the International Passenger Survey, conducted by the Office for National Statistics (ONS).
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Global context
Top-level statistics relating to the population, GDP, tourism expenditure and popular destinations for this market. For greater detail on inbound tourism flows from this market to the UK, see our data visualisations.
| Measure | 2023 |
| International tourism expenditure (US$bn) | 2.5 |
| Global rank for international tourism expenditure | >50 |
| Number of outbound overnight visits (m) | 4.5 |
| Most visited destination | Turkey |
Key demographic and economic data
| Measure | 2023 |
| Population (m) | 10 |
| GDP per capita PPP (US$) | 39,649 |
| Annual average GDP growth over past decade (%) | 1.0 |
| Annual GDP growth (%) | 2.0 |
Access to Britain from Greece
| Measure | 2023 |
| Weekly aircraft departures | 571 |
| Weekly seat capacity | 109,338 |
| Airports with direct routes in Greece | 18 |
| Airports with direct routes in Britain | 21 |
- Virtually all visits from Greece to Britain are made by plane.
- In 2023, there were 571 direct flight departures from Greece to Britain a week, with a total seat capacity of 109,338 a week.
- 18 airports in Greece served 21 British airports in 2023.
- Following the COVID-19 pandemic, scheduled seat capacity on non-stop flights from Greece to the UK exceeds 2019 levels by 29% in 2023.
- The current rate of Air Passenger Duty for visitors departing Britain for Greece is £13.
How we source this information
We work with a number of data sources to provide a rich and insightful picture of our key inbound source markets. This includes, but is not limited to, data provided by Oxford Economics, the UNWTO, Apex, Anholt-Ipsos Nation Brands Index and from our own surveys and ad-hoc research. The largest share of these data comes from the International Passenger Survey (IPS) by the ONS.
Visit our About the International Passenger Survey page for more information on how this data is collected and analysed.
