Malaysia
Malaysia
Travellers from Malaysia made 12.4 million outbound visits in 2023, with a total international tourism expenditure of US$11.1 billion.
In 2023, the UK welcomed 156,000 visits from Malaysia. During the travellers’ visits, their total expenditure was £179.0 million, with an average spend of £1,151 per visit.
Discover visitor behaviour, travel trade insights, detailed data visualisations for this market – and more. The statistics in this market report are collated from a range of sources such as the Office for National Statistics (ONS), as well as sponsored questions and our own research. For further details, see How we source this information.
Explore the inbound data in full
Use our visualisations to see data from this market in greater depth and clarity. Compare annual statistics, and filter by age group, gender, trip duration and more. Includes seasonality, trip purpose and regional spread of visitors to UK destinations. This data is based on the International Passenger Survey, conducted by the Office for National Statistics (ONS).
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Global context
Top-level statistics relating to the population, GDP, tourism expenditure and popular destinations for this market. For greater detail on inbound tourism flows from this market to the UK, see our data visualisations.
| Measure | 2023 |
| International tourism expenditure (US$bn) | 11.1 |
| Global rank for international tourism expenditure | 31 |
| Number of outbound visits (m) | 12.4 |
| Most visited destination | Thailand |
| Most visited destination in Western Europe | United Kingdom |
Key demographic and economic data
| Measure | 2023 |
| Population (m) | 34 |
| GDP per capita PPP (US$) | 35,593 |
| Annual average GDP growth over past decade (%) | 4.0 |
| Annual GDP growth (%) | 3.6 |
Access to Britain from Malaysia
The key routes and transport modes that connect this market with the UK.
| Measure | 2023 |
| Weekly aircraft departures | 14 |
| Weekly seat capacity | 4,015 |
| Airports with direct routes in Malaysia | 1 |
| Airports with direct routes in Britain | 1 |
- Malaysia Airlines serves the direct route for all departing seats from Kuala Lumpur to London Heathrow in 2023.
- In 2023, seat capacity on non-stop flights recovered to 71% of pre-pandemic (2019) levels.
- British Airways announced that it will also fly non-stop from Kuala Lumpur to London from November 2024.
- The current reduced rate of Air Passenger Duty for visitors departing Britain for Malaysia is £92.
Further resources
Southeast Asia Market Profile
Southeast Asia Market Profile
Malaysia Aviation Profile
Malaysia Aviation Profile
How we source this information
We work with a number of data sources to provide a rich and insightful picture of our key inbound source markets. This includes, but is not limited to, data provided by Oxford Economics, the UNWTO, Apex, Anholt-Ipsos Nation Brands Index and from our own surveys and ad-hoc research. The largest share of the data come from the International Passenger Survey (IPS) by the ONS.
Visit our About the International Passenger Survey page for more information on how the data is collected and analysed.
