Mexico
Introduction
Travellers from Mexico made 18.5 million outbound visits in 2023, with a total international tourism expenditure of US$9.3 billion.
In 2023, the UK welcomed 187,000 travellers from Mexico. During the travellers’ visits, their total expenditure was £174.4 million, with an average spend of £933 per visit.
Discover visitor behaviour, travel trade insights, detailed data visualisations for this market – and more. The statistics in this market report are collated from a range of sources such as the Office for National Statistics (ONS), as well as sponsored questions and our own research. For further details, see How we source this information.
Explore the inbound data in full
Use our visualisation to see data from this market in greater depth and clarity. Compare annual statistics, and filter by age group, gender, trip duration and more. It includes seasonality, trip purpose and regional spread of visitors to UK destinations. This data is based on the International Passenger Survey, conducted by the Office for National Statistics (ONS).
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Perceptions of Britain in the Mexican market
- Mexicans have a very upbeat perception of Britain as they ranked it seventh overall among 60 nations in 2023.
- Mexicans rank Britain highly for contemporary culture, sports, historic buildings and culture overall.
- Museums are the cultural product that is most strongly associated with Britain amongst Mexicans. (2022)
- Words associated with Britain by Mexicans include ‘exciting’, ‘educational’, and ‘fascinating’.
Global context
Top-level statistics relating to the population, GDP, tourism expenditure and popular destinations for this market. For greater detail on inbound tourism flows from this market to the UK, see our data visualisations.
| Measure | 2023 |
| International tourism expenditure (US$bn) | 9.3 |
| Global rank for international tourism expenditure | 36 |
| Number of outbound visits (m) | 18.5 |
| Most visited destination | USA |
| Most visited destination in Western Europe | Spain |
Key demographic and economic data
| Measure | 2023 |
| Population (m) | 128 |
| GDP per capita PPP (US$) | 25,501 |
| Annual average GDP growth over past decade (%) | 1.4 |
| Annual GDP growth (%) | 3.2 |
Access to Britain from Mexico
The key routes and transport modes that connect this market with the UK.
| Measure | 2023 |
| Weekly aircraft departures | 36 |
| Weekly seat capacity | 10,493 |
| Airports with direct routes in Mexico | 3 |
| Airports with direct routes in Britain | 8 |
- London Gatwick, London Heathrow and Manchester International had a combined 85% of market share for seat capacity in 2023.
- Three airports in Mexico serve eight British airports.
- There were 36 non-stop flights on average from Mexico to Britain per week in 2023.
- Following the COVID-19 pandemic, scheduled seat capacity on non-stop flights from Mexico to the UK has recovered to 85% of 2019 levels in 2023.
- Departing visitors from Mexico travelling home by air are charged £92 in Air Passenger Duty if travelling in economy class.
Further resources
Mexico Market Snapshot.pdf
Mexico Market Snapshot
How we source this information
We work with a number of data sources to provide a rich and insightful picture of our key inbound source markets. This includes, but is not limited to, data provided by Oxford Economics, the UNWTO, Apex, Anholt-Ipsos Nation Brands Index and from our own surveys and ad-hoc research. The largest share of these data comes from the International Passenger Survey (IPS) by the ONS.
Visit our About the International Passenger Survey page for more information on how this data is collected and analysed.
