New Zealand
Introduction
Travellers from New Zealand made 3.5 million outbound visits in 2023, with a total international tourism expenditure of US$4.0 billion.
In 2023, the UK welcomed a record 265,000 visits from New Zealand. During the travellers’ visits, their total expenditure was a record £346.9 million, with an average spend of £1,307 per visit.
Discover visitor behaviour, travel trade insights, detailed data visualisations for this market – and more. The statistics in this market report are collated from a range of sources such as the Office for National Statistics (ONS), as well as sponsored questions and our own research. For further details, see How we source this information.
Explore the inbound data in full
Use our visualisations to see data from this market in greater depth and clarity. Compare annual statistics, and filter by age group, gender, trip duration and more. It includes seasonality, trip purpose and regional spread of visitors to UK destinations. This data is based on the International Passenger Survey, conducted by the Office for National Statistics (ONS).
Global context
Top-level statistics relating to the population, GDP, tourism expenditure and popular destinations for this market. For greater detail on inbound tourism flows from this market to the UK, see our data visualisations.
| Measure | 2023 |
| International tourism expenditure (US$bn) | 4.0 |
| Global rank for international tourism expenditure | 50 |
| Number of outbound visits (m) | 3.5 |
| Most visited destination | Australia |
| Most visited destination in Western Europe | UK |
Key demographic and economic data
| Measure | 2023 |
| Population (m) | 5 |
| GDP per capita PPP (US$) | 53,189 |
| Annual average GDP growth over past decade (%) | 3.1 |
| Annual GDP growth (%) | 0.8 |
Access to Britain from New Zealand
The key routes and transport modes that connect this market with the UK.
| Measure | 2023 |
| Weekly departing seats to gateway cities which have routes to the UK | >45,600 |
| Main gateway hubs en-route from New Zealand to the UK | North America, Northeast Asia, Southeast Asia, Middle East, Australia and South America |
| Airports with connecting flights to the UK from New Zealand | 20 |
- There are currently no direct flights to the UK from New Zealand.
- Travellers from New Zealand have a number of options for travelling to the UK, with connecting flights via aviation hubs in the Americas, Northeast Asia, Southeast Asia, the Middle East and Australia.
- The current reduced rate of Air Passenger Duty for visitors departing Britain for New Zealand is £92.
Further resources
New Zealand Market Snapshot.pdf
New Zealand Market Snapshot
New Zealand Aviation Profile
An aviation profile of New Zealand's outbound travel stats to the UK.
Where visitors from New Zealand to the UK reside in their own country.xlsx
Where visitors from New Zealand to the UK reside in their own country
How we source this information
We work with a number of data sources to provide a rich and insightful picture of our key inbound source markets. This includes, but is not limited to, data provided by Oxford Economics, the UNWTO, Apex, Anholt-Ipsos Nation Brands Index and from our own surveys and ad-hoc research. The largest share of these data comes from the International Passenger Survey (IPS) by the ONS.
Visit our About the International Passenger Survey page for more information on how this data is collected and analysed.
