Turkey
Turkey
Travellers from Turkey made 9.6 million outbound visits in 2023, with a total international tourism expenditure of US$7.9 billion.
In 2023, the UK welcomed 311,000 visits from Turkey. During the travellers’ visits, their total expenditure was a record £331.2 million, with an average spend of £1,065 per visit.
Discover visitor behaviour, travel trade insights, detailed data visualisations for this market – and more. The statistics in this market report are collated from a range of sources such as the Office for National Statistics (ONS), as well as sponsored questions and our own research. For further details, see How we source this information.
Explore the inbound data in full
Use our visualisations to see data from this market in greater depth and clarity. Compare annual statistics, and filter by age group, gender, trip duration and more. Includes seasonality, trip purpose and regional spread of visitors to UK destinations. This data is based on the International Passenger Survey, conducted by the Office for National Statistics (ONS).
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Perceptions of Britain in the Turkish market
- Turkish respondents to the 2023 Anholt-Ipsos Nation Brands Index ranked their overall perception of the UK as fourth highest across a group of 60 nations.
- The UK is ranked first for its ‘contemporary culture’, and within the top three nation brands for cultural and built heritage, people, and tourism.
- The cultural products most associated with Britain include museums and sports, while the words most associated with Britain are ‘exciting’, ‘educational’, and ‘fascinating’. (2022)
Global context
Top-level statistics relating to the population, GDP, tourism expenditure and popular destinations for this market. For greater detail on inbound tourism flows from this market to the UK, see our data visualisations.
| Measure | 2023 |
| International tourism expenditure (US$bn) | 7.9 |
| Global rank for international tourism expenditure | 39 |
| Number of outbound visits (m) | 9.6 |
| Most visited destination overall | Bulgaria |
| Most visited destination in Western Europe | Italy |
Key demographic and economic data
| Measure | 2023 |
| Population (m) | 86 |
| GDP per capita PPP (US$) | 42,284 |
| Annual average GDP growth over past decade (%) | 4.9 |
| Annual GDP growth (%) | 4.5 |
Access to Britain from Turkey
The key routes and transport modes that connect this market with the UK.
| Measure | 2023 |
| Weekly aircraft departures | 539 |
| Weekly seat capacity | 109,376 |
| Airports with direct routes in Turkey | 8 |
| Airports with direct routes in Britain | 20 |
- There are 539 non-stop flights to Britain per week, with a total capacity of 109,376 seats per week.
- Seven airports in Turkey serve 19 British airports.
- In 2023, seat capacity from Turkey to the UK on non-stop flights exceeded pre-pandemic (2019) capacity by 54%.
- The current reduced rate of Air Passenger Duty for visitors departing Britain for Istanbul is £13.
Further resources
Where visitors from Turkey to the UK reside in their own country.xlsx
Where visitors from Turkey to the UK reside in their own country
How we source this information
We work with a number of data sources to provide a rich and insightful picture of our key inbound source markets. This includes, but is not limited to, data provided by Oxford Economics, the UNWTO, Apex, Anholt-Ipsos Nation Brands Index and from our own surveys and ad-hoc research. The largest share of the data come from the International Passenger Survey (IPS) by the ONS.
Visit our About the International Passenger Survey page for more information on how the data is collected and analysed.
