UK short-term rentals

This report provides monthly insights on the overall supply of short-term rental properties across the UK, as well as a selection of performance metrics. We are also able to share some learnings about the type of trips taking place.

Released on:

9 January 2025

Next release:

30 January 2025

For further information, please contact [email protected].

Lighthouse: short-term rentals trends

Report highlights

  • In November 2024 we saw an 8% increase in ADR and a 10% increase in supply of short term rental properties compared to the same month in 2023. There was also a 6% increase in the number of nights reserved compared to November 2023. However, the revenue per property decreased by 13% compared to November 2023.
  • From October to November, the most popular UK cities by nights reserved saw minimal ranking changes. However, Birmingham swapped places with Bristol becoming the fourth most popular UK city.
  • Saudi Arabia had the highest growth in reviews left, in October 2024, with a 29% increase in reviews left compared to the same month in 2019.
  • The West Midlands, East Midlands, and North East continue to show the strongest growth in both supply and nights reserved compared to 2019, while Scotland is the only destination where supply is below 2019 levels.

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Lighthouse - Short Term Rentals November 24

Published: 9 January 2025

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Explore short-term rentals trends in more detail 

Browse data showcasing the latest trends in the UK short-term rentals sector using our interactive dashboard. The dashboard reveals insights on the supply of short-term rental properties, along with occupancy, average daily rates and more. Use interactive filters to compare trends across different time periods and UK regions.

About the report

Lighthouse (formerly Transparent Intelligence) tracks over 35 million vacation rental listings worldwide and maintains a proprietary database of hundreds of thousands of reservations tracked by month. Listings on the four major short-term rental platforms are tracked: Airbnb, Booking.com, Vrbo and Tripadvisor. Listings data is deduplicated when the same property is advertised on more than one platform. 

The UK Government defines a short-term rental property as ‘a dwelling, or part of a dwelling, provided by a host to a guest, for use as accommodation other than the guest’s only or principal residence, in return for payment, in the course of a trade or business carried on by the host’. 

Historical data is available back to 2019, with future performance also available for up to one year in the future. We have limited future performance data shown in reports to three months in the future in order to ensure reliability, based on guidance from Lighthouse.

For further insights into accommodation in England, explore the results of the England Occupancy Survey (EOS) which measures bedroom and bedspace occupancy across the accommodation sector.