Showcase Britain 2025
VisitBritain/Kevin Moran Photography/Paul Cocksedge Coalescence (2023)
Showcase Britain
Showcase Britain 2025 is VisitBritain’s annual international business-to-business (B2B) hosted buyer programme. The programme gives the regions of the UK and its tourism suppliers opportunities to connect with over 100 influential hosted international travel buyers. It enables these buyers to experience new product and itinerary ideas first-hand with a view to generating new business sales across the nations and regions of Britain through a series of familiarisation visits.
At a glance
The Showcase Britain 2025 International Travel Buyers’ Familiarisation Trips Fund (“the Fund”) provides opportunities for either VisitScotland, Visit Wales, Destination Development Partnerships (if established) or Local Visitor Economy Partnerships (if accredited) in England only to apply for grant funding. This is a restricted competition whereby an eligible tourism organisation may only apply for grant-funding to deliver the respective trip to their area (namely, “in area”).
Aims and objectives
Successful grant applicants will be responsible for the end-to-end hosting and delivery of all aspects of the familiarisation trips ranging from hotel accommodation and meals to entry to attractions and transportation. This will involve close liaison with local tourism suppliers of high repute and international travel trade readiness to ensure that the international travel buyers receive an outstanding visitor experience, relevant to their specific market requirements, that will inspire buyers to include their visited region and products in future inbound programmes.
Budget
The Fund will operate from 7 October 2024 to 28 February 2025 with a total budget allocation of up to £200,000. The level of funding available is relative to the trip party size, market and duration/number of overnight stays.
This Fund is being managed by VisitBritain’s Industry Engagement Team based in London.
Find A Grant
This opportunity is on Find a Grant. Find a Grant is a service that allows you to search government grants.
You can use this service to:
- access government grant funding
- search and filter to find a grant that matches your needs
- find out if you are eligible to apply for a grant
- find out how to apply for a grant
Quote
“We are delighted to launch this fund, working with industry to showcase Britain’s outstanding destinations, tourism products and experiences to international buyers. This year, we are introducing a new grant structure to work even more closely with our destination partners, including the National Tourist Boards for Scotland and Wales and England’s Destination Development Partnerships and LVEPs, to highlight the very best of our nations and regions, broadening travel itineraries and driving bookings so more destinations feel tourism’s economic benefits.”
