Australia Mission & New Zealand Workshop 2026
Event Details
Australia Mission 2026 provides the best in-market platform for up to 20 UK travel trade businesses and destinations with hand-picked buyers from Australia.
New for 2026, we are hosting a workshop in New Zealand for 8 UK suppliers to undertake 1-2-1 meetings with buyers and have direct access to 100+ highly influential travel agents—many of whom are independent and operate like buyers.
The event includes a variety of opportunities to gain maximum exposure with the buyers in attendance, mixing 1-2-1 appointments with product training and more informal networking opportunities such as the gala dinner.
At a Glance
Australia Mission – Sydney & Melbourne 13 to 18 September 2026
- Sydney: 13 to 16 September 2026
- Melbourne: 16 to 18 September 2026
- UK Primary Delegate fee: £4800 +VAT (1 table, 1 primary delegate)
- UK Co-exhibitor* fee: £3000 + VAT (1 co-exhibitor delegate sharing a table with a primary delegate)
- Secondary delegate from the same primary company will be considered on request.
- Please email [email protected] for further information.
New Zealand Workshop (Optional) - Auckland 9 to 11 September 2026
Auckland
- Auckland 9 to 11 September 2026
- UK Primary Delegate fee: £1900 + VAT (one table, one primary delegate)
- Co-exhibitor fee: £1500 + VAT (one co-exhibitor delegate sharing a table with a primary delegate – see above for further information)
- Please note attendance for the New Zealand Workshop is open to approved Australia Mission delegates only.
Who will you meet?
Agents and advisors will be recruited from Australia’s leading travel agencies. The event will provide suppliers the opportunity to deliver a short elevator pitch to travel trade and to connect with the agents at a free-flow Expo style event.
Australia:
- Prominent buyers from approximately 40 Australian travel trade businesses (Wholesaler, Retail, Tour Operators)
- Over 250 Travel Agents and Advisors
New Zealand:
- Eight plus New Zealand key travel trade businesses (approx 1:1 ratio with UK suppliers)
- 150 Agents and Advisors
Media and Press from New Zealand and Australia will also be invited.
Why should I target Australia and New Zealand?
With Australia a top five inbound market for the UK, and visits and spend from New Zealand growing, these markets offer visitors keen to stay longer in the UK, spending more than average, exploring more of the nations and regions and travelling year-round. The Australia Mission and New Zealand Workshop offers an impactful opportunity to build contacts with influential trade and grow your business from these valuable markets.
With strong historic and cultural ties with the UK, Australian and New Zealand travellers spend more and stay almost twice as long as the average international visitor. Adventurous explorers across Britain’s nations and regions, these visitors are well-placed to boost regional economies throughout the year.
Australia is the UK’s fourth most valuable inbound market with 1.28 million Australian visitors set to contribute a record £1.83 billion to the UK economy in 2025. The 2025 estimate for New Zealand should see the market double its pre-pandemic spend and retain its position as one of Britain’s strongest growth markets (post 2019).
Combined, these markets are set to contribute £2.77bn into the UK visitor economy by 2030.
Australia: The travel trade are a crucial channel for influencing and converting high value Australian travellers who rely on expert travel agents for validating destination choice and for making complex ultra long-haul holiday bookings.
New Zealand: New Zealand had record spend and visits in 2024 and had the highest growth (spend) of any market since 2019. Like Australia, these ultra long-haul travellers rely extensively on travel agents to plan their trips and make bookings.
Agenda
New Zealand Workshop | ||
| Day 1 | Wed 9 September | Arrival day & NZ masterclass Welcome dinner |
| Day 2 | Thu 10 September | Product Manager meetings & Agent training and networking event |
| Day 3 | Fri 11 September | Departure for Sydney |
Australia Mission | ||
| Day 1 | Sun 13 September | Welcome Dinner |
| Day 2 | Mon 14 September | Australia masterclass Agent training and networking event |
| Day 3 | Tue 15 September | Product Manager workshop and networking |
| Day 4 | Wed 16 September | Travel from Sydney to Melbourne Agent training and networking event |
| Day 5 | Thu 17 September | Product Manager workshop and networking plus Supplier Farewell Dinner |
| Day 6 | Fri 18 September | Departure from Melbourne |
Testimonials
Effective way for us to promote our destination to the Australian travel trade - really enjoyed the combination of meetings with product managers and travel agents. Lots of new contacts made.
It was a great introduction to the market when the business hasn't looked into this region, well organised, good reach and a good mix of partners.
