IBTM World 2025
Introduction
Promote your destination and partners at IBTM World, a leading trade show for the meetings, incentive, conferences and events sector. Held in Barcelona, this 3-day trade show welcomes more than 2,650 event buyers from across the world.
By exhibiting on the MeetEngland stand, you will have the opportunity to meet and source new business opportunities from the international event sector. Exhibitors have access to the online appointment system allowing you to pre-schedule one to one meetings with attending buyers who have an interest in your destination or product.
Registration for IBTM World will open in 2025.
At a glance
- Event dates: 18 to 20 November 2025 (three days)
- Location: Fira Barcelona Gran Via, Barcelona, Spain
- Cost: TBC
Who is it for?
MeetEngland stand policy – limited places available
MeetEngland’s mandate from VisitEngland is to primarily work with city convention bureaus and Local Visitor Economy Partnerships who have an international strategy for the business events sector. Priority will be given to these organisations to exhibit on the MeetEngland stand with one of their destination partners at their own discretion and management.
There will be a fixed allocation of one table/diary per company available for hotels, event venues and destination management companies which is decided once all city places are confirmed. These spots will be decided on a first-come-first-served basis with spots distributed across all of the three international trade shows across the year (IMEX Frankfurt, IMEX America and IBTM World). MeetEngland reserves the right to ensure there is a fair distribution of product representing all areas of England.
By joining the stand with MeetEngland, all partners must disclose all business enquiries received at the trade show within two weeks of return and inform the team of later enquiries received during the year.
What do I get?
MeetEngland will coordinate the England branded stand at IBTM World in a central location on one of the main aisles of the trade show floor. Exhibiting partners will benefit from:
- Table for one-to-one appointments
- Personalised badge and profile on the IBTM World online portal, including your company description, contact details, company press releases and logo
- Access to the online portal to organise one to one pre-scheduled appointments with international buyers
- Attendance to one of MeetEngland’s hosted events with international buyers off stand (note this may be restricted to one person per shared table)
- Inclusion in MeetEngland pre-show promotions across newsletters and social media
- Access to seminars and networking sessions in the trade show’s educational programme
- Individual scanner on trade show app to collect opted in data of attending buyers (please note due to GDPR data laws MeetEngland can only share data it collects that contains the necessary approvals)
Register your interest for IBTM World 2025
Registration for IBTM World will open in 2025.