Nordics Workshop 2024
Section 1
Applications for the Nordics Workshop 2024 are now closed. Stay up-to-date with the latest event information by registering for our industry newsletter. You can also see where to meet us or contact us.
Nordics Workshop 2024 is an effective platform to connect and enhance your relationships with the Nordic travel trade. Operators from Denmark, Norway and Sweden are invited to attend a dedicated workshop in Stockholm, Sweden, to learn and discover all about the UK.
The event will consist of pre-booked meetings, allowing the opportunity to meet with Scandinavian operators and present your destination or product for 2024 and beyond.
At a glance
Event dates: 7 and 8 February 2024.
Registration deadline: Registrations for the Nordics Workshop are now closed.
Location: Sweden, Stockholm.
Price Range: Primary delegate: £1,200 +VAT.
Secondary delegate: £850 +VAT.
Grants: There are currently no grants available through VisitBritain, but it is worth checking with your Local Visitor Economy Partnership (LVEP) or Destination Management Organisation (DMO) as in some instances grants are available through local authorities to attend overseas trade events.
Level of experience required: Experienced.
Who is it for?
Attendees should be Nordic market trade-ready (having attended previous training and actively engaged with the market), and be relevant to the audience attending the event.
Agenda
7 February 2024:
Arrivals
UK supplier networking dinner
8 February 2024:
B2B workshop
Evening dinner reception for UK suppliers and Nordic buyers
Why should I target the Nordics?
According to figures from the International Passenger Survey 2022, the Nordics combined (Denmark, Norway and Sweden) rank sixth in terms of visits to the UK with 1.7 million visits, and fourth in terms of value, contributing more than £1.1 billion to the UK visitor economy.
Individually, these markets also offer strong prospects:
- Denmarkranks 15th for volume of visits to the UK (up from 17th in 2019) and 21st in terms of visitor spending in 2022 (up from 25th).
- Norway ranks 16th among the UK’s inbound source markets for visit volume (up from 18th in 2019) and 14th for value by visitor spending (up from 19th in 2019).
- Sweden ranks 14th by volume of visits (up from 15th in 2019) and was the UK’s 17th most valuable market in 2022 (up from 21st in 2019).
What do I get?
Chance to meet face-to-face with up to 60 buyers from across the Nordics.
Opportunity for one-to-one meetings with local trade.
Networking opportunities.
What is included?
Exhibiting partners will benefit from:
Own meeting table for face-to-face meetings with Nordic trade.
Networking opportunities throughout the event.
Comprehensive list of contacts to develop your business in this market.
What is not included?
Accommodation.
Transport.
Airport transfers.
Personal expenses.
Apply to attend Nordics Workshop
Registrations for the Nordics Workshop are now closed.
Important Information
All registrations are subject to approval and places will be assigned on a first come, first served basis.
To ensure a variety of regions and product types are represented at the event, all applications are subject to approval – taking into consideration market relevance, trade readiness and a capped number per product sector.
Useful contacts
For UK industry, please contact:
For International travel trade, please contact:
For media, please contact:
For event registration support, please contact:
Testimonials 2024
The workshop format worked really well with a wide range of buyers across all the Nordic markets. As first-time visitors to this market working with the VisitBritain team was very helpful in assisting understanding market nuances.
The Nordics Workshop 2024 gave us a unique opportunity to showcase Veenus' unparalleled experiences and our exquisite luxury trains to the Nordic market. The vibrant event was a great platform for us to engage directly with key industry professionals. We are very hopeful of welcoming new Nordic partners to Britain!
I really enjoyed this event. It is great to focus on one location to learn the preferences of the buyers and help them to get the most information about our region.
