VisitBritain Business Events Association Conference 2025
Bid for Today, Bid for Tomorrow
Explore the evolving landscape of event bidding and how city and destination partners, associations and PCOs can develop wider impact strategies, build deeper partnerships and leverage emerging technology to meet client and attendee expectations in delivering international congresses in Britain.
Taking place at the International Convention Centre Wales from 11 to 13 February 2025, this conference will address the expanding role of destinations to meet association missions; the balance between AI automation and personalised human touch; and sustainable and positive impact practices that can be incorporated from the bidding process through to an event’s completion and subsequent legacy. Sessions will facilitate interaction to encourage networking opportunities and exchange of best practices.
VisitBritain will also present the complete VisitBritain Business Events Impactful Framework©, designed to support cities and associations in identifying key dimensions of impact to consider when building outcome-focused strategies for their business events. The framework was introduced at the previous VisitBritain Association Conference in Edinburgh in February 2024 and later launched in September 2024, integrating feedback received by key UK partners and attending associations. This work is part of VisitBritain’s two-year ‘Shape the Future of Events’ programme.
Alongside the education and discussion tracks, the conference will allocate time for meetings, networking and presentations from the three nations - Wales, England and Scotland - while enjoying the rich and wonderful hospitality of our Welsh hosts.
The Association Conference is hosted by VisitBritain in partnership with:
VisitBritain Association Conference essential details
When
11 to 13 February 2025
Where
International Convention Centre (ICC) Wales, Newport
Format
The event is planned as in-person only; there will be no hybrid or virtual components.
Who is it for?
By invitation only, this conference will welcome association meeting planners, professional conference organisers and decision-makers from British nations and city convention bureaus.
Please note: all destinations attending must have a strong international association focus and fulfil the eligibility criteria. This event is NOT open to accommodation providers, venues (unless representing a destination), event agencies, DMCs or other conference, meetings and incentives product suppliers.
What's included?
- Two-night accommodation in Newport
- Full access to the conference, including two days of educational presentations and workshops addressing current trends and destinations’ and associations’ needs
- Valuable insights and resources to support partners and associations, highlighting VisitBritain’s commitment to growing the business events sector
- A programme of social events including a welcome reception and gala dinner, allowing you to build new business relationships in a relaxed setting
- Lunch & refreshments throughout the conference
- Access to all content post-event
- Transfer among venues
Please note: transportation to / from Newport is not included.
