What we do
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We are positioning Britain as a dynamic, sustainable and inclusive destination, and prioritising regional and seasonal dispersal to drive productivity.
Alongside this, we continue to strengthen English tourism by leading and enabling a sustainable and resilient visitor economy.
Read on for more information about our work and activities.
What we do
Our marketing and campaigns
As a partner of the GREAT campaign, we work with the national tourists boards for Britain as well as with industry and non-industry partners to mount our global campaigns which inspire visitors to explore Britain now, driving growth from tourism across the nations and regions.
Our extensive international network cover about three-quarters of inbound tourism spend. In international markets. We work with the local travel trade to ensure that more of Britain is sold in their programmes and are deepening our relationships with local stakeholders, the media and public diplomacy partners.
Leading English tourism
VisitEngland works to make England’s visitor economy resilient, sustainable and world-class. We are simplifying a regional structure for English tourism to grow sustainable local visitor economies and through business support for SMEs we are driving sustainable and inclusive growth.
We also help English destinations to win international business events, attending international trade shows and connecting suppliers with business events planners and key decision-makers.
Supporting industry and advising Government
We have a statutory duty to advise industry and Government. We provide the tourism industry with the research and insights they need to grow their business.
We also monitor the political landscape to inform strategic decisions and ensure that political stakeholders understand and value both the work of VisitBritain/VisitEngland and the wider visitor economy.
Learn more about our work to support industry and advise Government
Our work with travel trade
We build relationships between British businesses and international travel trade to maximise the quality, profitability and reach of Britain programmes.
We also produce resources tailored for international markets to enable our trade partners to sell Britain better.
Our work with media
We support journalists by sharing the latest tourism statistics, research and insights, inspirational destination stories and royalty-free assets on our Media Centre and through regular newsletters. Through in-person meetings, trade shows and press trips we share tourism products and industry news to secure media coverage and raise the profile of tourism in Britain.
Our work with business events
VisitBritain Business Events team works in partnership with VisitEngland’s MeetEngland, VisitScotland Business Events and Meet in Wales to support business development and promotion within the business events sector.
Representing both England and Britain, we work with associations, corporations and meeting and incentive travel planners to choose the UK for their international business events.
We also lead on the Business Events Growth Programme, supporting cities’ bids to win business events for England, Scotland and Wales.
Driving global sales and distribution
The VisitBritain Shop, our official online e-commerce site, inspires and enables visitors to book over 500 tourism products and experiences.
We also make it easy for tourism suppliers to sell their product through Tourism Exchange GB (TXGB), a digital platform linking tourism businesses, booking systems and distribution channels in one central marketplace.
Learn more about our work driving global sales and distribution
