Karin Sheppard
BTA Board Member
Karin has worked for IHG Hotels & Resorts for more than 21 years. She is currently Managing Director for Europe, responsible for the performance, sustainable growth and reputation of more than 772 open hotels and 165 in the pipeline across nearly 40 countries. Karin is also a member of IHG’s Senior Leadership Team for Europe, Middle East, Asia and Africa, and sits on IHG’s global Diversity & Inclusion Board.
Previously, Karin has held several senior roles at IHG, spanning commercial, operations and brand development. Previous appointments include Chief Operating Officer (COO) of IHG’s Sydney-based Australasia & Japan division, Chief Commercial Officer (CCO) for Asia, Middle East and Africa (AMEA) based in Singapore, and Vice President, Brand Management for the Europe, Middle East and Africa region.
Karin is currently Co-Chair of the Tourism Industry Council, and a Board Member of VisitBritain. Karin holds a Master’s Degree in International Business Administration with Modern Languages, from Aarhus University, Denmark.
