Be part of our international campaigns and activity
Be part of our international campaigns and activity
Planning an exciting new launch, product or offering? We would like to hear from you. Send the details to our content teams, and it could feature in our marketing campaigns, consumer and trade publications, as well as across our social channels. It may even be included on press trips, and shared with relevant product and contracting managers.
We’re especially keen to hear about consumer and trade product news that will entice our current target audience to visit Britain: the numerous international Experience Seekers, aged 25 to 44. For more information, please download our consumer research (PDF, 1.18 MB).
It is free to take part, and you don’t need any media training or experience. Scroll down to learn how to submit your news, and to see the topics we’re currently focusing on.
What stories are we looking for?
Major events that would interest the target (Experience Seekers) audience, and relevant openings such as hotels, attractions and restaurants.
New bookable products and experiences on our key themes: Innovative Tastes, Cultural Powerhouse and Trails & Adventure.
Film or TV tie-ins: is a new production being shot in your destination, can the public visit the location, are themed tours available?
Industry-leading sustainable products and experiences, and outstanding examples of inclusive tourism offerings.
People stories: engaging and diverse people who own or represent visitor experiences and have a great story to tell.
Seasonal news: timely events, outdoor activities, tours, attractions, sustainability/responsible experiences, value for money.
What to send us
Our key content themes are Innovative Tastes, Cultural Powerhouse and Trails & Adventure (more details on these can be found below).
Please send us some brief highlights of your news which relates to the above, ideally accompanied by a link to more details – but don’t worry if you don’t have all the details yet. For travel trade products, please list new offerings that are bookable and commissionable.
If suitable images or video assets are available to support your story, please let us know whether we will be able to use them in our marketing and trade activity, and under what terms. We appreciate you may not have these assets yet.
There is not a single point in Britain that is more than 75 miles away from the coastline.
Britain’s diverse landscape and cityscapes offer countless opportunities for trails and adventure. Whether it’s discovering mural trails, exploring National Parks, or uncovering best-kept food adventures, Britain offers visitors a chance to experience the thrill of its outdoor playground.
Modern British cuisine is a melting pot of influences from around the world.
Britain’s culinary scene has undergone a revolution, with a new generation of chefs and producers putting a modern spin on classic dishes, from both Britain and around the world. From the vibrant street food scene to innovative cocktail bars, Britain offers visitors a chance to taste top-notch food and drink from some of the most engaging characters and inventive places.
More than 300 languages are spoken in Britain, making it one of the most diverse countries in the world.
Britain offers a wealth of opportunities for travellers to discover the dynamic cultural scene. From re-emerging music generes to the eclectic art collections, the generational fashion movements to the eccentric traditions and timeless landmarks - you’ll find the unconventional and familiar all in one place.
How to submit your news
If your news relates to Great Britain and Northern Ireland and is relevant to inbound travel, please email it to [email protected] and [email protected]. For England-specific content suited to domestic visitors and trade, please also contact [email protected].
Please note: we may not be able to reply to every submission, but we manage the inboxes regularly and your stories will be considered. There is no charge for taking part in this initiative.
What coverage could you get?
Your news and product updates may potentially be used across consumer, trade, media, digital and social channels (as appropriate).
Trade-ready products may be shared with product and contracting managers (commissionable product only).
Content may be pitched to international media, to secure high-profile editorial coverage.
Recent coverage from press and influencer trips
Media trips are a key part of our strategy for securing international editorial coverage about Britain on key themes and topics. Content from recent press and influencer visits has been published in Vogue Italy, El Mundo Spain, Norway and Canada – with more still to appear.
