How to attract international visitors
Introduction
Whether you’re established in the domestic market or looking to open new revenue streams, targeting international markets has never been easier.
Get ready to welcome international visitors
Make sure your business is prepared for the overseas market using Taking England to the World - our inbound tourism toolkit and trade education programme. It covers everything you need to know about making your business international-ready.
Taking England to the World trade education programme
Sign up for our free trade education programme to learn how to internationalise your business – with both face-to-face and virtual sessions.
Taking England to the World: an inbound tourism toolkit
Learn about inbound travellers with Taking England to the World – an inbound tourism toolkit. It covers everything from how to get your business international-ready, to working with key partners.
International visitors by market
Understand international tourists by market
Use our resources to learn about visitor numbers from Britain’s key markets, including how much money they spend.
International tourists – the data you need
Learn about international visitors. Includes where they go, what they do and how they spend their money in your local area.
Understand how international visitors think (PDF, 7.26MB)
Find useful information on how international visitors plan their trips, to help you market your business more effectively.
What do international tourists do in Britain?
Learn what international tourists spend their money on while they’re in Britain, from sightseeing to zoo visits.
Promote your business overseas
Market your business on TXGB
Bring your business to TXGB, our dedicated business-to-business platform connecting tourism suppliers to distributors around the world.
Search our marketing opportunities
Make the most of our wide range of marketing activities, from meet-the-press events, to trade missions, which can help you connect with new markets and buyers.
Sell your product on the VisitBritain online shop
The VisitBritain Shop is the official multilingual and multicurrency e-commerce platform of VisitBritain and is the one-stop shop for London and Britain transport, attractions, sightseeing tours, day trips, food and culture experiences, sport, theatre and so much more. Make the most of this global route to market by featuring your product on our site.
