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Digital Marketing Toolkit

Learn how digital marketing can help even the smallest tourism business reach a global audience with our toolkit of resources.

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Introduction

This Digital Marketing Toolkit for Small Medium Enterprises (SME) tourism businesses: 

Explains what you need to know about digital marketing strategy.

Provides information on topics from building a website to maximising social media and content marketing.

Includes helpful case studies of other businesses’ digital strategies.

Chapters

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Chapter 1: What is digital marketing?

Get to grips with the basics of digital marketing and learn how it encompasses everything you do to promote your tourism business online and effectively communicate to customers. Click through for useful case studies.

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Chapter 2: How to create a website

What you need to consider when building a website for your tourism business.

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Chapter 3: Search Engine Optimisation (SEO)

Understanding Search Engine Optimisation (SEO) to increase the likelihood of your website being seen and indexed by search engines.

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Chapter 4: Content marketing

Learn how to create the best content in order to market your tourism website.

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Chapter 5: Reaching your audience on social media and email

How to use social media and email for digital tourism marketing.

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Chapter 6: Digital advertising

As your tourism business expands it might be time to explore digital advertising to broaden its reach.

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Chapter 7: Other digital marketing channels

Explore more about digital marketing channels such as Online Travel Agents (OTAs), online review sites and holiday booking as part of your digital marketing strategy.

Digital skills training

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Improve your digital skills

Find free training to develop your digital skills, from using Google platforms to cyber security.