VisitEngland

Returning to normal after flooding

The crisis may have passed, but there is still work to do when things return to normal. Remember, your customers may not know the situation has changed, so the first thing to do is communicate this.

VisitBritain

Blond woman wearing hat and jeans sitting on bridge

Steps to take after the crisis has passed

Update your website

Return your website to normal, if you had any emergency messages on it. Remove old information about the situation – you don’t want to keep reminding potential visitors of the issue, if it has passed.

Update social media

Let visitors know business is back to normal and post positive, forward-looking messages.

Contact your customers

Thank them for their patience and support and welcome them back.

Review your marketing activity

Consider joining any campaigns running in support of the local area’s recovery.

Other marketing ideas include:

  • Themed activities, for example, a focus on local produce and customs;

  • A residents’ campaign to thank the local community for their support;

  • Targeting visiting friends and relatives of people in the community;

  • Providing regular media updates and promoting newsworthy stories;

  • Highlighting recovery milestones;

  • Encouraging high-profile visitors.