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Discover what types of activities and experiences domestic and inbound consumers are looking for while in England. And how these affect their choice of holiday destination.

Competing for visitors from China and encouraging them to explore more of Britain through regional gateways, driving growth from tourism across the nations and regions, are top of the agenda as VisitBritain CEO Patricia Yates visits Beijing and Shanghai this week.

This report shows the UK results of the latest annual Anholt Nation Brands Index study, which ranks 50 nations on a range of attributes including some relating to tourism, culture and people.

Britain’s dining scene continues to welcome new and revamped restaurants, bringing fresh culinary delights to destinations across the country – enough to feast through the festive season and beyond!

Meet Gavin Landry, International Director.

2025 is shaping up to be a royally exciting year, with an array of events that offer a glimpse into British traditions and royal life.

East Anglia named in Lonely Planet ‘Best in Travel’ list for 2025

UK tourism suppliers are set to show top buyers from across the Gulf Cooperation Council (GCC) countries and Asia why Britain is the destination to visit now, as VisitBritain gears up to host its ‘Destination Britain Middle East and Asia’ trade mission in India.

See the latest quarterly estimates of the number of visits to the UK and total spend by inbound visitors, by UK nations and regions, based on the International Passenger Survey (IPS) released by the Office of National Statistics.

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