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VisitEngland

Information for destination partners

VisitBritain

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Helping your destination reach its full potential.

Grow your destination with our trusted advice, data and insights – covering everything from the de Bois Review of Destination Management Organisations (DMOs) and the Local Visitor Economy Partnership (LVEP) Programme, destination management plan guidance, to the latest tourism trends. Also, access valuable training and networking opportunities via our events and sharpen your skills with our expert toolkits.

The DMO Review

The structure of England’s destination management is changing. In July 2022, the UK government published its response to the de Bois Review of the nation’s Destination Management Organisations (DMOs), echoing the need to transform the landscape at a local level, and address wider concerns about the network’s structure, funding models and fragmentation. Explore the key topics below:

Developing a Destination Management Plan or Tourism Growth Plan

Every place is unique, so there is no ‘one size fits all’ approach to destination management. However, we can help you create a Destination Management Plan (DMP) or Tourism Growth Plan (TGP): a strategy to unite all stakeholders, and a statement of intent to maintain, develop and promote via clear actions and allocated resources. From establishing foundations through to implementation, growth and reviews, our resources can support your DMP or TGP every step of the way.

Principles for Developing Destination Management Plans

Download our DMP Guiding Principles document (PDF, 410.85 KB) – which offers insights and advice for developing an effective plan.

Video resource

Use our video explanation of destination management in your presentations – for a simple, snappy introduction. 


Prioritisation advice

See our guide (PDF, 3.39 MB) to the prioritisation of key objectives, issues and actions within the development of a DMP.

Research and insights

VisitBritain

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It pays to be informed. Our research and insights include the latest quarterly data for the whole of the UK and by region – plus forecasts, visitor sentiment and sector-specific information. Learn how inbound tourism is performing, uncover new domestic travel trends, explore the importance of different market sectors, and more.

Essential tools and support for DMOs

Essential information, advice and resources for tourism businesses in England – plus useful contacts, training and guidance on your legal obligations.

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Guides, toolkits, training presentations and content to add to destination proposals.

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Free resources to help your business reach new international customers.

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Local Enterprise Partnership (LEP) resources

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Local Enterprise Partnership (LEP) resources

Discover how we assist DMOs to communicate effectively with and increase their potential to influence LEP strategies, and access appropriate funding. We also work directly with LEPs to provide expertise and support.

Upcoming training and events

Use the filters to find high-impact events and training programmes.

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Choosing a event type filter below will update the results to show content matching your chosen option.

Useful contacts

Paul Szomoru

VisitEngland Regional Development Lead – North East and Yorkshire

Nicola Said

VisitEngland Regional Development Lead – North West and West Midlands

Rachel Gillis

VisitEngland Regional Development Lead – East Midlands and East of England

Claire Ford

VisitEngland Regional Development Lead – London and South East

Robin Tjolle

VisitEngland Regional Development Lead – South West

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