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Announced in 2019, the industry and government’s flagship commitment to tourism included 10,000 more apprenticeships and 130,000 extra hotel rooms.

VisitEngland has today, 8 April, announced the finalists who will go forward to compete for the tourism industry’s annual national Awards for Excellence.

When people talk but don't act, initiatives stall. This is true in any walk of life, but we see it often with sustainability because it is so much easier said than done. That is why this step is about taking action.

Learn more about this essential tool for setting a clear vision for the growth, promotion and future of your destination.

Regenerative tourism is sometimes referred to as transformative tourism. And transformation means change.

Additional reading to help you keep informed, go deeper and make an even bigger impact.

England offers a wide range of destinations, each with its own strengths. Connect with local CVBs and find local experts in your field.

Nothing grows without regular care and attention. That is why this step focuses on keeping enthusiasm and effort going.

Discover the key recommendations, how they may affect you, and our role in their implementation.

Discover our media centres, image and video library and latest press releases, plus contacts for our corporate and consumer press teams.